Google: In-depth articles in search results

[djbaxter]

In-depth articles in search results
Google Webmaster Central
Tuesday, August 06, 2013

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users? daily information needs involve learning about a broad topic. That?s why today we?re introducing new search results to help users find in-depth articles.

These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. You can help our algorithms understand your pages better by following these recommendations:

• use schema.org ?article? markup,
• provide authorship markup,
• rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
• provide information about your organization?s logo,
• and of course, create compelling in-depth content.

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