Creativedge

Member
Joined
Mar 1, 2017
Messages
36
Reaction score
5
The listing in question is for Milford Dental Excellence in Milford, OH:
https://www.google.com/maps?cid=17958868842158455051

The address the client provided us with is:
1188 State Route 131
Milford, OH 45150

We've used that address when setting up and verifying their Google My Business page, and it's exactly how it appears when I'm in the Google account.

However, when it comes up in Maps, it reads:
1188 OH-131
Milford, OH 45150

This has left us concerned since the Google listing doesn't match how the business is being listed on most other sites.

Is this going to be a problem? If Google won't change the address to match how we've entered it, does this mean we need to change the address everywhere else in order to match Google?
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,513
Reaction score
1,660
I'm the tech guy here, not one of our Local Search experts, but it seems to me Google is just changing the format to what they prefer. Anyone finding your business on Google Maps will still see you in your correct location and if they request directions they will still get to the same place.

I wouldn't worry about it. You can try editing the information on Google Maps and see if it sticks.

But I would not recommend changing the stated address anywhere else. Your main goal should be to help potential clients or customers find you, i.e., you want the "human" address to appear on your website and other listings, not the "Google address".

I am a Google Local Guide and I just submitted your address as 1188 State Route 131, Milford, OH 45150, USA. We'll see what happens. :)
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks for helping David!

CE, the address Google is using is correct in Google's opinion. The address client told you to use may be the correct mailing address, but G does not map mail addresses, she goes by physical locations on a map.

Check to see what I mean. Go to maps, plug in the address you think is correct:
1188 State Route 131, Milford, OH

Now notice in blue area Google auto-corrected it to 1188 OH-131 and also labeled the map pin with her version of the address.

Next click some other businesses on that street and see all addresses are 1188 OH-131.
So that is likely the correct mapping address.

Next search for Dentist address in both formats and see that Google finds the practice either way. (I used to always double check addresses with these methods before entering because often what the client thinks is correct is not via maps.)

However the good news is Google knows the 2 are the same. It's like if you put #105 in dash and she changed it to Suite 105. She'll still know citations written as #105 mean the same thing. So no need to change citations, she knows. (But new citations you build, you may want to use G's format.)

I generally advocate not to change NAP in dash unless it's wrong. I would not change it just for formatting difference. You could, and it could be a good thing, but no telling what Google would do.

The one thing I would change though is the category. It's showing as Dental Clinic. I used to specialize in Dentistry and know that Dentists don't want to rank for Dental Clinic, they want to rank for Dentist. So I'd delete all cats and only have Dentist as a category.

Make sense?
 

Creativedge

Member
Joined
Mar 1, 2017
Messages
36
Reaction score
5
Thanks to both of you for your replies. Sounds like, in future, I'll have to make sure we're checking with how Google wants addresses formatted before we start working citations.

Linda: I wasn't aware of the issue with the categories. My impression was that we should use every category that looked appropriate. I take it that's not the case, then? Do you recommend just "dentist" for dentists? (No "teeth whitening" or "dental hygienist"?)
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Well it used to be you'd put every cat that applied but then more recently Google recommends in guidelines being more specific:

Categories
Categories help your customers find accurate, specific results for services they’re interested in. In order to keep your business information accurate and live, make sure that you:

Use as few categories as possible to describe your overall core business from the provided list.

Choose categories that are as specific as possible, but representative of your main business.

Do not use categories solely as keywords or to describe attributes of your business.

It used to be that to rank for keywords you'd need to have them in cats. Not so much anymore.

So I would maybe at Cosmetic Dentist since that seems to be a big focus for them.

But my main issue is that high end Dentists I know would never want to be referred to as a "Dental Clinic". Typically someone that searched for that KW would be looking for a low end, cheap HMO clinic. So since all my Dentists were higher end, I never used that cat.
 

Creativedge

Member
Joined
Mar 1, 2017
Messages
36
Reaction score
5
So I would maybe at Cosmetic Dentist since that seems to be a big focus for them.

But my main issue is that high end Dentists I know would never want to be referred to as a "Dental Clinic". Typically someone that searched for that KW would be looking for a low end, cheap HMO clinic. So since all my Dentists were higher end, I never used that cat.
Ah. I thought it was a matter of that just being the term that Google decided to use.

I have at least one dentist who has gotten into trouble using the term "cosmetic dentist," as it makes it sound as if they have a specialization that they don't actually have. ("Cosmetic dentistry" is okay to use, but most sites don't allow this term.)

Yelp, in particular, has been a pain in this respect as, not only do they use Cosmetic Dentist, they almost always change the categories of General Dentists to include "Pediatric Dentist" and "Endodontist," which, I'm told, can result in a nasty call from the dental board.

Yelp support usually gives me a lot of pushback when I ask them to remove those terms.
 
Similar threads
Thread starter Title Forum Replies Date
H Site Change of Address issue in Google Search Console Organic SEO 2
Travis Van Slooten How to Make an Address Change to Claimed Google Listing (with no access to it) Google My Business & Google Maps 7
M Google makes Global Address Changes Google My Business & Google Maps 3
K Google Changed our Address format, and we're nearly invisible Help & Support for Google Local 7
N Change of address with new Google+ Local listing Moving or Name Changes 2
Nick Rink Change of address with new Google+ Local listing Moving or Name Changes 2
J NAP-Changing an address on google+ week #3 Google My Business & Google Maps 5
D Google Changed My Address (Street Name) Help & Support for Google Local 9
M Google changes client's 5 year old, verified GMB to a duplicate listing Google Duplicates & Merges 7
NickB-Tampa Why does Google keep updating changing the main category on our listings to ones that don't make as much sense? NAP, Categories, Dashboard Data 2
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 1
ErinJones Google My Business Category Changes by Month Google My Business & Google Maps 0
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 0
FriarTuck00 Google Keeps Changing Phone Number on Listing Google My Business & Google Maps 5
K Google Keeps Changing my Business Name Google My Business & Google Maps 7
M Multiple reviews changed to “A Google User” Help & Support for Google Local 2
S Google just changed their rules for GMB posts: If you are a chain, you can now mass post to all your GMB locations using a GMB post scheduling tool Google My Business & Google Maps 6
Oliver Keates How to change the IG handle on Google knowledge Panel? Google My Business & Google Maps 14
Cordell Crowley 3-Day Change of Ownership for a Google Maps listing? Google My Business & Google Maps 7
Y Will small change of google business name hurt my google business rankings? Google My Business & Google Maps 3
H Tracking down the source of a Google involuntary category change Google My Business & Google Maps 8
djbaxter Robots meta changes for Google and the Yoast SEO Plugin Websites, Software, and Security 0
M Google changed my "primary category" on GMB NAP, Categories, Dashboard Data 3
djbaxter Google changes link rel attributes: nofollow, sponsored, ugc, now hints not directives Organic SEO 1
officialryguy1 Google My Business Changes/Issues for Hotels Google News: Important Changes & Features 27
djbaxter "Stop changing the Google Logo..." Break Room: Chat and Off Topic 5
L Significant google algo change in the last few days? Organic SEO 4
Oliver Keates Changing The GMB Service area radius on Google Maps Google My Business & Google Maps 7
C Google Changes and Publishes Wrong Hours Google My Business & Google Maps 4
Tim Colling Huge Change for Service Area Businesses in Google My Business Service Area Businesses 129
Tim Colling Google shows pending changes to remove the description from half of my GMB locations(!) Google My Business & Google Maps 14
C Google automatically changing times, phone number on listings? Google My Business & Google Maps 4
G Does Google limit the amount of times you can change GMB listing? Google My Business & Google Maps 5
Digitaldar Can Customers Change Their Google Review of a Business? Local Search 1
JoyHawkins Webinar: Changes to Google My Business & Local SEO in 2017 Google My Business & Google Maps 20
M Google Review Stars not changing? Local Reviews 10
Linda Buquet Moz Local Now Provides Google NAP Change Alerts Google My Business & Google Maps 2
BenFisher How I changed my Vanity URL in Google My Business Google My Business & Google Maps 6
Colan Nielsen Google Changes Business Name in Local Knowledge Graph Google My Business & Google Maps 4
Garrett Sussman Google Changes Its Syntax for Review URLs on Mobile Local Reviews 9
James Watt Google SERPs Display Changes - Some that Affect Local Google My Business & Google Maps 6
Linda Buquet Making Sense of the Google Adwords Changes for Local Businesses Paid Search and Local Service Ads 1
chrish Google+ Won't Change Name to Correct Spelling Google My Business & Google Maps 3
Linda Buquet Finally: Official Google Statement on ALL the Google Local Changes after G+ Update Google My Business & Google Maps 19
D Why does Google keep reverting my changes? Google My Business & Google Maps 12
Dustybones Google Hacked Spam Algorithmic Changes Rolling Out Organic SEO 6
Linda Buquet YAY Phone #s are Back in the Pack - Google Local Update you'll LIKE for a Change! Google My Business & Google Maps 17
Linda Buquet HOT! Track ALL Google Changes - Including Local Updates by Dr Pete @Moz Google My Business & Google Maps 2
Christa Morgante Google Changing Meta Local Search 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom