chadkimball

Member
Joined
Feb 21, 2014
Messages
257
Reaction score
78
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Correct me if I'm wrong but I believe to show in the local finder ads currently you need an address in the city. I imagine it would work the same way.

Can anyone confirm this? Joy or Eric?

I'd be really interested in knowing this as well
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Yes, confirmed that you need a GMB page and are using location extensions in your ad campaign - https://support.google.com/adwords/answer/3246303?hl=en

You can set a targeting radius though, so this is just an "upgraded" location extension. I use quotes because it's good for PPC, not necessarily for Local SEO.

I'll have to dig into the AdWords forums a little more to see if there are additional restrictions on where the location extensions can show. I know you can bid by location, but I don't know if there's a limit. I assume it's set up by quality score - so if you're using location extensions and targeting a city 50 miles away, you'll need to pay a huge sum to get it to show over someone who is physically located in that city. Will keep digging though.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

The farther away you get, the less likely the location extension will show. It's also based on things like Quality Score and ad relevance. So if Google has 6 people to choose from, and 1 spot, they would probably pick the one that's most relevant (actually in that city) with the better quality score/performing ads. I think it's definitely possible to show in surrounding cities but not as likely if there are lots of good competitors who are actually in that city with great AdWords accounts.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
257
Reaction score
78
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

I think it's definitely possible to show in surrounding cities but not as likely if there are lots of good competitors who are actually in that city with great AdWords accounts.

good point. That would help the search results to be more relevant also, despite it being pay to play
 

heckler

Member
Joined
Oct 28, 2014
Messages
282
Reaction score
78
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

I'll be curious to see how much you can lock down a SERP using Ads, local ads, a top 2 local pack position and a top organic position.
 

danieljc

Member
Joined
Nov 23, 2015
Messages
26
Reaction score
1
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

So if I have a #1 3 pack listing now and this thing goes into effect, I could conceivably also have #1 and #2 by buying #1 ... that seems wrong.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

@Daniel - this was actually the question I asked Google but their response didn't answer my question at all. Like usual they were overly vague.

However, I've noticed that often the location extension doesn't show if they are in the 3-pack so I would say no, it's not possible.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
257
Reaction score
78
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

@Daniel - this was actually the question I asked Google but their response didn't answer my question at all. Like usual they were overly vague.

However, I've noticed that often the location extension doesn't show if they are in the 3-pack so I would say no, it's not possible.


so if you are number 2 and want to be number 1, you can't buy your way into the top spot?
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Chad,

I don't *think* so but I'm checking with some of our employees to see if they've ever seen a location extension show for the same search as a business in the 3-pack.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Okay an update. I was sent several examples that showed the location extension WITH the business also being in the 3-pack but never when they shared the same domain.

So I guess to snag both spots you'd need to use a different domain in AdWords. Not overly difficult ;)
 

fabaziou

Member
Joined
Jan 11, 2016
Messages
11
Reaction score
3
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Hi Joy,

Did Google bring up the green "Deal" tag in the hotel 3-pack as being part of their new paid 3-pack offering?

Local search results for the hospitality industry have always received a slightly different treatment due to the relationships Google has with online travel agencies (OTAs) and hotel suppliers. We've been seeing the deal tag for the past few months and, as deals can come from any number of OTAs or suppliers, it has yet to impact rankings.

I look forward to seeing how the 1 paid 3-pack placement will impact us as they begin to roll this out.
 

Dino

1
Joined
Jul 19, 2012
Messages
96
Reaction score
20
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Joy, I love your comment.

I hear a lot of complaining how Adwords is too expensive, but you are right, so is SEO now. There are a bunch of $100 month agencies that will build backlinks on a bunch of obscure platforms, but nothing good comes from that.

My suggestion is for consultants to become a Google Partner and include Adwords in their portfolio - or hire an Adwords pro. It's not an easy platform to master. Some significant updates coming to the interface soon as well.
 

dsmith10

Member
Joined
Mar 12, 2016
Messages
3
Reaction score
0
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

I agree, that if you are working a well-diverse plan or strategy, who cares.....
Google should only be a part of what you do, and not the sole reliable means of getting business or being noticed.....

And, nobody will ever stop a corporation from making decisions for profit, good or bad......Be flexible, adapt, and improvise.......Right?
 

cdawg2610

Member
Joined
Jul 2, 2013
Messages
118
Reaction score
37
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

I thought I'd bump this one up as I'm seeing the ads for my clients on map search for desktop and mobile
 

Meghan Trapp

Member
Joined
Jan 5, 2016
Messages
22
Reaction score
10
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

We know that the 3/2 pack has become the prime real estate for a businesses GMB listing, but has anyone come across a solid number for what % of searchers do (or don't) click to see "more places"?

Thanks!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Re: Google Just Announced at #SMX 3 Pack will include 1 Ad & Only 2 Listings per Joy

Very good question Meghan. Would be interesting to know.
 
Similar threads
Thread starter Title Forum Replies Date
Justin Mosebach Google Announcement About Mixed HTTP/HTTPS Pages Google News: Important Changes & Features 1
JoyHawkins Google's New Announcement About Review Schema Google News: Important Changes & Features 91
Justin Mosebach Google Announces Maps Messaging Updates for Businesses & GMB Google My Business & Google Maps 3
Dan Foland Google Officially Announces 'Local Service Businesses' Improvements Service Area Businesses 6
Linda Buquet DUPE Re: Google Maps Platform Announcement email Recycle Bin 0
djbaxter Google Maps Platform Announcement email Google My Business & Google Maps 14
Linda Buquet Google Announces Google My Business Updates & New Features Resource Google My Business & Google Maps 1
Linda Buquet Announcing Launch of the New Google My Business Community Google My Business & Google Maps 2
Linda Buquet Google Announces Local Phone # Call Forwarding for AdWords Google My Business & Google Maps 0
Linda Buquet Instant Verification for Google My Business / G+ Local Listings Announced Google My Business & Google Maps 3
Linda Buquet More Improvements to Google Local Bulk Upload Management Announced Google My Business & Google Maps 3
Linda Buquet Google+ Local Specific Issues Forum Announcement Google My Business & Google Maps 0
M Google Maps Rankings are not Stable Google My Business & Google Maps 2
stankolev What is the maximum number of categories single Google My Business listing can have? NAP, Categories, Dashboard Data 3
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 1
Don Archer Google business listing with 482 Real Review Missing. How do I get them back? Help & Support for Google Local 2
Nikki Stine Are negative Google reviews due to supply shortages considered 'off-topic'? Local Reviews 2
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 7
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 3
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 5
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 9
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 14
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom