Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
google-posts-screenshot-2.0.jpg

Image from the Verge, example discovered by Mike Blumenthal. (Both links below.)​


Local Business Cards - Is the name Search Engine Land is using for this exciting new self-promotional option Google is testing, although we still don't have an official name from Google.

Due to broken hand (and more) I can't type too much or even Dragon much. (See latest update.)
But this is pretty interesting news and it broke on Friday and I know a lot of people miss stuff that hits toward the weekend so I wanted to round up all the posts for you. It kills to copy and paste links, so that's probably all I can do. Won't be able to add much. But I hope you guys will comment and get a discussion going around this.

I think Mike started it so will begin there.

<a href="http://blumenthals.com/blog/2016/03/04/googles-newest-social-sharing-environment-google-posts/">Google’s Newest Social Sharing Environment For Business? Google Posts</a>

<a href="http://searchengineland.com/googles-candidate-cards-being-tested-for-businesses-243960">Google's Candidate Cards Being Tested For Businesses?</a>

<a href="http://searchengineland.com/google-experimenting-with-local-business-cards-in-search-results-243985">Google Experimenting With Local Business Cards In Search Results</a>

<a href="http://www.theverge.com/2016/3/4/11164046/google-posts-search-results-self-promotion-advertising">Google is letting celebrities and businesses post directly to search results | The Verge</a>


I said I wasn't going to comment but here I go. Seems so odd with all the confusion around Google Places and Google+ that they may be coming out with a new publishing platform separate from everything else. But I guess if it gets your content right in the SERPs it's a good thing.

What do you think?

google-posts-screenshot-2.0.jpg
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
Just when we thought Google Plus posts were dead. Thanks for the update get well soon!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks Michael,

Mike makes it sound like it's not Google+ though, it's some new publishing platform.

Haha forgot to mention, Max Minzer noted in the SEL example...

One of the companies that Google chose for this test project is violating Google guidelines and has a KW stuffed title.

"A Healthy Choice Massage and Day Spa - Licensed Massage Therapy"
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
Interesting. Given the debacle that was the candidate cards I have a hard time believing this test will stick around, since it seems directly opposed to Google's usual goal of having an ungamable way to put content up top that users are most interested in. I could see this ending up more as a paid option, though that's a huge amount of space in the SERPs to dedicate to paid advertising. Either way, thanks for the update! Definitely something to keep an eye on.
 
Joined
Mar 25, 2014
Messages
173
Reaction score
104
This appears to be solely US based at the moment - understandably since it is based on the Presidential candidate cards concept - but I'll be watching developments with interest.

As James said, it does seem to be directly opposed to Google's usual explicit division of Church and State (ads and organic) which makes ongoing usage quite interesting.
 

Dave

Member
Joined
Nov 19, 2012
Messages
254
Reaction score
78
Well, per Mike's post this is in early stage testing. In any case my quick observation was that Mike's search term was about engagement rings.

The results included ads and some organic results...but the "business card" for Andrews was really irrelevant to the search term...it showed a variety of uploads from Andrews including things that had nothing to do with engagement rings but everything to do with Andrews.

Not a good result in this example, imho.

If the search term had been for Andrews Jewelry by name, the card could be more relevant.

But if I'm searching for a particular product...engagement rings....and I want local providers (Buffalo) I want to see about providers and probably or possibly examples of engagement rings...not examples of everything Andrews is doing!!!!!!!!!

Fail in my book.

Its giving me a migraine. If google is going down this path....there will be much much much to work out....and while they are doing this a lot of smb's are going to lose a lot of valuable and important screen real estate....to these "business cards".

Dang...one more step to make money for Google...one more step to make search....less of search and more about paying to play.
 
Joined
Mar 25, 2014
Messages
173
Reaction score
104
Barry Schwartz over at Search Engine Land has just written about the latest iteration in these 'Google Posts' - cricket cards.

Google Posts now expands to cricket player cards in search results

The Google India blog announced these cricket post cards are now available when you search for cricket player names, personalities and commentators directly in the search results.

Above is just a snippet, so head over to read the rest.

This article is interesting in that it shows a move away from business / politics into the world of sports and just in time for the Indian Twenty20 season (which I don't think is a co-incidence somehow).

And it now looks like those results are coming through when searching from Australia, whether it is the previously spotted business cards or these new cricket cards.

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">
 
Joined
Mar 8, 2016
Messages
7
Reaction score
1
Linda, just realized you had created another thread around this after we did one on the Advice Local - Local Search Solutions forum earlier today. One of our team members is predicting "Google Posts" will replace Google+ soon enough. What do you think?

LSF_CTA.png

Image from the Verge, example discovered by Mike Blumenthal. (Both links below.)​


Local Business Cards - Is the name Search Engine Land is using for this exciting new self-promotional option Google is testing, although we still don't have an official name from Google.

Due to broken hand (and more) I can't type too much or even Dragon much. (See latest update.)
But this is pretty interesting news and it broke on Friday and I know a lot of people miss stuff that hits toward the weekend so I wanted to round up all the posts for you. It kills to copy and paste links, so that's probably all I can do. Won't be able to add much. But I hope you guys will comment and get a discussion going around this.

I think Mike started it so will begin there.

Google?s Newest Social Sharing Environment For Business? Google Posts

Google's Candidate Cards Being Tested For Businesses?

Google Experimenting With Local Business Cards In Search Results

Google is letting celebrities and businesses post directly to search results | The Verge


I said I wasn't going to comment but here I go. Seems so odd with all the confusion around Google Places and Google+ that they may be coming out with a new publishing platform separate from everything else. But I guess if it gets your content right in the SERPs it's a good thing.

What do you think?
 
Similar threads
Thread starter Title Forum Replies Date
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
Zhanna A business completely disappeared from Google Local Finder Google My Business & Google Maps 3
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
S Free tool for local businesses - update data on Google, Facebook, Yelp, etc. - would you use it? Local SEO Tools & Software 7
ashley.smith Does Google My Business prioritize reviews from Local Guides over other users? Local Reviews 7
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
JoyHawkins Ask Joy Hawkins Anything About Google My Business - Local Marketing Institute Events 10
Dan Foland Google Officially Announces 'Local Service Businesses' Improvements Service Area Businesses 6
rosie.brightlocal Google Reviews Study: How are local businesses using Google Reviews? Local Reviews 1
JoyHawkins October 3, 2018 - Google Medic Algo Update - How Did It Affect Local Businesses? Google Algorithm Discussions 4
G Merging Google+ Brand Page with Google My Business Local Listing Google My Business & Google Maps 5
L Verified business listing but no associated Google+ Local Page? NAP, Categories, Dashboard Data 2
latin_sydney Verified business listing but no associated Google+ Local Page? NAP, Categories, Dashboard Data 2
bhartzer Google Business Sites Can Overwrite URL in Google Local Listing Google My Business & Google Maps 2
JoyHawkins Webinar: Changes to Google My Business & Local SEO in 2017 Google My Business & Google Maps 20
Yosu Cadilla Has Google My Business been good or bad for your Local SEO practice bottom line? Consultant's Corner 15
Yosu Cadilla Has the "new" Google My Business launch been good or bad for Local SEO pros? Recycle Bin 0
A Business with national focus - Do I need Google+ Local or not? Google My Business & Google Maps 2
Garrett Sussman Google Local Pack Filters Out Businesses With Less Than 4 Stars Local Reviews 2
D Google My Business Local Spam Filter: Per Google patent & Slawski article July 4 Local Search 13
Colan Nielsen Google Changes Business Name in Local Knowledge Graph Google My Business & Google Maps 4
Linda Buquet The New Google Adwords Updates for Local Businesses - Detailed Info Paid Search and Local Service Ads 0
dmarks Google Local Business Listing Disappeared - Was it Penalized? Google My Business & Google Maps 4
Linda Buquet Making Sense of the Google Adwords Changes for Local Businesses Paid Search and Local Service Ads 1
Linda Buquet New Google LOCAL Patent - User Queries to Discover New Businesses Google My Business & Google Maps 1
L Google Local SEO for Service Area Businesses via Joy Hawkins @Moz Service Area Businesses 6
Linda Buquet Google Local SEO for Service Area Businesses via Joy Hawkins @Moz Service Area Businesses 6
C How best to handle these Google listings for a single location local business? Help & Support for Google Local 15
Ajay Prasad The Huge Guide to Google My Business and Local Search for Restaurants Google Local 101 1
mattfraser Do Multiple Google My Business Listings hurt your Local SEO Help & Support for Google Local 3
K Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs Paid Search and Local Service Ads 20
Linda Buquet ▶ Google's Massive Effort to Help 30,000 Cities Put Local Businesses On the Map Google My Business & Google Maps 6
Linda Buquet Dear Google, Stop Using Business Name as a Local Ranking Factor- Darren Shaw Google My Business & Google Maps 6
L ◈ Dynamic Local Content, Local Video SEO & Google Business View - 3 New Forums Local Content 0
Linda Buquet ◈ Dynamic Local Content, Local Video SEO & Google Business View - 3 New Forums Local Content 0
JoshuaMackens FREE Weekly Google Ranking Reports (Local Businesses Only) Recycle Bin 0
Gsmithmike What is called duplicates in Google Local Business? Help & Support for Google Local 1
Linda Buquet How are Short Descriptions (Snippets) on Google Local Business Listings Generated? Google My Business & Google Maps 4
Linda Buquet Hide your Address on Google Local - New Warning for Service Area Businesses Google My Business & Google Maps 20
Lloyd Silver What benefits does a business get from Google Plus other than the local pack Google My Business & Google Maps 9
C Google Local: Multiple Businesses, Same Address Google My Business & Google Maps 8
S Google Releases Video Series On Taking Your Local Business Online Google My Business & Google Maps 1
P Best Google My Business option for local health service business Help & Support for Google Local 6
Linda Buquet New ADVANCED Google Local Training (Google My Business) Local Search 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom