chrisauman

Member
Joined
Oct 16, 2012
Messages
18
Reaction score
8
We have a grocery store client that essentially has multiple businesses at the same location.

They're obviously a grocery store but they also have a Pharmacy, Bakery, Bank, etc.

Each would have unique name, phone number, category, etc. but the same address/same building.

I'd like to see if I can get a consensus on how I should handle this.

Ultimately I want someone to type in "Pharmacy+City Name" and get a unique/optimized listing for the Pharmacy with a unique phone number to call, etc.

I don't want this lumped in with the grocery store listing.

Appreciate your thoughts. Thanks in advance!

Chris
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Chris, sorry for the delay.

Ones like this are super tough. This one is a little borderline to me and could 'possibly' fit into Google's department guidelines:

"Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances."

But I really think that's more for universities and hospitals. And in this case it's all one door - then everything is inside.

Most grocery stores have a Pharmacy and a Bakery. But they are part of the store. I don't think every Vons, Safeway and Albertsons has separate listings for those departments.

Thinking like Google and expanding this out. If departments within stores were allowed, every Costco, Target and Walmart could have like 20 listings each. Multiply by 40 big department stores all doing that in a large metro and it would be a mess.

Hmmm but in searching maps I DID find some Pharmacy listings set up as container stores.

See old post from Vanessa here about container stores: https://productforums.google.com/forum/#!topic/business/Oaa7o1lpYF4 But again that's old and the help doc she linked to is no longer valid. But that content is still in the bulk directions: https://support.google.com/business/answer/3370250?rd=1

BANK - Many grocery stores have a bank branch inside too - BUT it's not THEIR bank it's a B of A or Wells branch - so they should not create a listing for that one. The bank could create it themselves and list as a container store inside the grocery store.

So those are my thoughts, but I admit I've never looked at a situation like this and I'm not sure where Google draws the line on container stores. My guess is the pharmacy MAY qualify but I don't think the bakery would.

If you just did one listing, you could list as many of the categories as applicable and also mention or link to a couple of the main departments in the description.
 

Lloyd Silver

Member
Joined
Jul 21, 2014
Messages
134
Reaction score
12
If I could slightly hijack the thread, since it's related to at least the title:

I'm looking into a CPA firm that in addition to traditional CPA types of services also provides payroll & human resource management.

Same address, different legal entity, different phone number, different website.

Think I can get away with a second listing?

Obviously the services provided are in the same overall genre but not all CPA firms offer these types of services (however, some do).
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Lloyd,

To me that's so gray. Especially when you are talking services.

At what point does Google draw the line and say, that's a category, not a department or separate business?

And this part of the guidelines could apply, but not sure:

"A practitioner should not have multiple pages to cover all of his or her specializations."

I know lots of attorneys for instance violate that guideline. They'll have a different name, site and phone for the Tax Law part of the practice - but they get in trouble because Google does not see it as a separate business.
 

Lloyd Silver

Member
Joined
Jul 21, 2014
Messages
134
Reaction score
12
Yeah, I agree. But if you have employees solely dedicated to one business, that creates completely different training and qualifications than the other, I think it allows you to at least make a reasonable argument.

But at the end of the day, I'm not seeing payroll, HR, etc. popping up in the local pack. So I might just recommend a Google+ brand page and not even attempt to get it verified local.

And to make things worse, they are currently using Yodle so the CPA side of the business is completely a mess. And yes, I think there is cause and effect to what I just said.
 

chrisauman

Member
Joined
Oct 16, 2012
Messages
18
Reaction score
8
Thanks for the time and thoughts Linda. So here are a couple observations and one more question to stir the pot...

There are a couple grocery store competitors and they're receiving local pack listings.

They're also clearly labeled as a pharmacy even though they're a grocery store - as in this example here: https://plus.google.com/102695749044818588164/about?hl=en

Also, it looks like these listings were not actually created by the company but auto-generated by Google with the ability to claim.

So here's where I'm at on this. I'm going to go for it and try to get separate listings for the Pharmacies unless someone can persuade me otherwise.

So my question is, if I can find Google generated listings like this for my client, should I try and claim the listings or should I just start from scratch and create new listings from the ground up like this I would with any other business?

Thoughts?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
So here's where I'm at on this. I'm going to go for it and try to get separate listings for the Pharmacies unless someone can persuade me otherwise.

So my question is, if I can find Google generated listings like this for my client, should I try and claim the listings or should I just start from scratch and create new listings from the ground up like this I would with any other business?

Yes I'd do one for the pharmacy.

But NO don't create from scratch if there is already one out there.

Never do that. Always search and claim an existing listing if there is one.

1) If Google created it, it's already established and has some maturity. Age of listing is a minor ranking factor I believe.

2) If she scraped it - it has some credibility already.

3) If you create a new one then you'll have that dupe to try to clean up.
 

chrisauman

Member
Joined
Oct 16, 2012
Messages
18
Reaction score
8
Thanks Linda. I think I already knew that but forgot since most of our clients are starting from scratch with local. It's odd to already have an unclaimed listing floating out there.

GREAT advice. Thank you!

Chris
 

Lloyd Silver

Member
Joined
Jul 21, 2014
Messages
134
Reaction score
12
I've seen in the Google Business forum another top contributor basically state that if there are two legally distinct companies at the same address that they are entitled to two pages. My understanding is that the key issue would be whether they are a distinct standalone business, not legally separate.

So two companies owned and operated by the same people, but setup separately for a reason such as licensing or branding, would be treated as a single business.

That's not to say a business with a different name wouldn't be able to get past the initial filters.

What are your thoughts on that? I know it's a little grey.
 
Similar threads
Thread starter Title Forum Replies Date
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
mattfraser Do Multiple Google My Business Listings hurt your Local SEO Help & Support for Google Local 3
Linda Buquet Multiple Tricks for getting Google to Index & Crawl Local Sites Faster Local Search 0
C Google + Local Multiple locations (1250 locations) Google My Business & Google Maps 5
Linda Buquet Multiple Managers & Transfer Ownership Added to Local Google+ Business Pages Google My Business & Google Maps 11
drian Multiple Google+ Business Pages? Local & National? Google My Business & Google Maps 7
B Google + Local Page Not Showing Up For Multiple Keywords? Help & Support for Google Local 7
A Warning: Multiple Websites Cause Problems with Google+ Local Google My Business & Google Maps 14
G Multiple Websites / Businesses Can't be Listed on Google+ Local - SMB Problem Google My Business & Google Maps 1
G Using multiple gmail account to log in Google Plus Local Help & Support for Google Local 2
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
NexstarNickR Google Local Service Ads: Price Increases due to Bidding Rollout Paid Search and Local Service Ads 3
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
U How is Google Selecting Places on Google Local Context Maps Google My Business & Google Maps 0
djbaxter Google adds local listings to autocomplete Local Search 1
Adam C. Google Local Services Ads Management / Setup Paid Search and Local Service Ads 13
Zhanna A business completely disappeared from Google Local Finder Google My Business & Google Maps 3
gsterling Comparing Local Ads/Extensions to Conventional Google Ads Local Search 0
G DUP All Regus Offices Prohibited on Google+ Local? New Policy? Recycle Bin 0
F New local feature box on Google DE Local Search 2
Nathan_NZ Local Pack and Google Maps Correlation Google My Business & Google Maps 1
S Free tool for local businesses - update data on Google, Facebook, Yelp, etc. - would you use it? Local SEO Tools & Software 7
JSammon512 Better Data in Google Ads & Analytics for Local Pack Ads (Google Local Extensions) Help & Support for Google Local 1
djbaxter Local U 2019: Map Spam, Review Stars, Google Winning, Yelp Losing, and Joy Hawkins Local Search 0
ashley.smith Does Google My Business prioritize reviews from Local Guides over other users? Local Reviews 7
Jac New Feature >> Got an email from Google >> New! Earn Local Guides points for amazing lists Google My Business & Google Maps 2
Dan Foland Google Starts Showing Local Results for Some Sex-Related Legal Queries (Again) Local Search 10
J Anyone notice these factors on Google Local Search since the update? Local Search 5
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
H Google Guaranteed and Voice Search and Local ads Google My Business & Google Maps 14
J Software Development Companies - Google Doesn't Treat Related Searches as Local Local Search 4
JoyHawkins Google Posts Showing in the Local Finder Google My Business & Google Maps 14
R Free Webinar: Local SEO Guide Google Ranking Factors for 2019 Events 0
R Free Webinar: Google Local Service Ads with Tom Waddington Events 1
BenFisher Google Testing Posts and Description Position in Local Finder. Google My Business & Google Maps 2
OnlineLobstar Has Google Forgotten About the Quality of Local Search Results? Service Area Businesses 8
JoyHawkins Ask Joy Hawkins Anything About Google My Business - Local Marketing Institute Events 10
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
Dan Foland Google Officially Announces 'Local Service Businesses' Improvements Service Area Businesses 6
rosie.brightlocal Google Reviews Study: How are local businesses using Google Reviews? Local Reviews 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom