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(Copied from the Catalyst blog.)
When Google acquired Frommers, the travel guide, back in August there was speculation about how Google would use/integrate all their rich travel content. I think I discovered one of the ways last week. It looks like they recently started adding Frommers content to Google+ Local pages.
Has anyone else seen these big rich descriptions above the "At A Glance" section of Google+ Local pages before? I think this is new. Have not seen anyone blog it yet. Here's how I discovered it.
I helped the <strong>Children?s Discovery Museum of San Jose</strong> at the <a href="https://productforums.google.com/forum/#!msg/business/0X8m3gaqhNE/XJ4mLTi7ANQJ">Google Forum</a>. You can see the description added to the <strong><a href="https://plus.google.com/112181531790861558921/about">Museum's Google+ Local page</a></strong> right above the reviews. The description was incorrect and out of date, so he wanted to know how to change it.
When I searched for the content I found it on the NYtimes travel domain, some Google books, Frommers and several other sites. So initially I just thought Google was scraping it, like they do the review sentiments in the "At a Glance Section". Then I remembered Google purchased Frommers back in August, so it makes sense they would integrate the content.
Here are a couple articles about Google's Frommers acquisition.
<strong><a href="http://money.cnn.com/2012/08/13/technology/google-frommers/index.html" target="_blank">Google buys Frommer's travel brand - Aug. 13, 2012</a></strong> CNN
<strong><a href="http://searchengineland.com/zagat-take-two-google-to-acquire-frommers-travel-content-130373">Zagat Take Two: Google To Acquire Frommer?s Travel Guides</a></strong> - SearchEngineLand
See any other good examples?
I have not had time to do a deep dive on this yet.
When Google acquired Frommers, the travel guide, back in August there was speculation about how Google would use/integrate all their rich travel content. I think I discovered one of the ways last week. It looks like they recently started adding Frommers content to Google+ Local pages.
<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2012/12/Frommers.jpg" alt="" title="Frommers" width="500" height="590" class="alignnone size-full wp-image-7239" />
Has anyone else seen these big rich descriptions above the "At A Glance" section of Google+ Local pages before? I think this is new. Have not seen anyone blog it yet. Here's how I discovered it.
I helped the <strong>Children?s Discovery Museum of San Jose</strong> at the <a href="https://productforums.google.com/forum/#!msg/business/0X8m3gaqhNE/XJ4mLTi7ANQJ">Google Forum</a>. You can see the description added to the <strong><a href="https://plus.google.com/112181531790861558921/about">Museum's Google+ Local page</a></strong> right above the reviews. The description was incorrect and out of date, so he wanted to know how to change it.
When I searched for the content I found it on the NYtimes travel domain, some Google books, Frommers and several other sites. So initially I just thought Google was scraping it, like they do the review sentiments in the "At a Glance Section". Then I remembered Google purchased Frommers back in August, so it makes sense they would integrate the content.
Here are a couple articles about Google's Frommers acquisition.
<strong><a href="http://money.cnn.com/2012/08/13/technology/google-frommers/index.html" target="_blank">Google buys Frommer's travel brand - Aug. 13, 2012</a></strong> CNN
<strong><a href="http://searchengineland.com/zagat-take-two-google-to-acquire-frommers-travel-content-130373">Zagat Take Two: Google To Acquire Frommer?s Travel Guides</a></strong> - SearchEngineLand
See any other good examples?
I have not had time to do a deep dive on this yet.