djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,498
Reaction score
1,634
Barry Schwartz talks about a recent Google comment confirming that interstitial ads can hurt your website via the "mobile interstitial penalty". That in itself is not surprising: Google has condemned interstitial ads in the past.

But - and this is a pretty big but - for weeks now if not months Google's AudoAds option in AdSense, something they have been vigorously promoting for probably a couple of years, has been inserying interstitial ads on publisher's pages. They pop up when you click a navigation link on a website using AutoAds to go from one page on the site to another on the same site.

This is yet another example of Google's policy of "do as we say, not what we do". How is it okay for Google to do this while punishing others who do it?

Those Pesky Call To Action Overlays Can Hurt Your Google Rankings

by Barry Schwartz, Search Engine RoundTable
Jan 25, 2021

John Mueller of Google was asked by Michael Lewittes if those news websites you see overlay those call to actions asking you to sign up for their newsletter before seeing the content see harm in their Google rankings because of those actions. And yes, John Mueller said they would see the wrath of the mobile interstitial penalty.

The thing is, as you and I know, that mobile interstitial penalty, which began rolling out on January 20, 2017 (yea a while ago), really seems to have a minimal negative impact on sites. John kind of admitted it, he said in the hangout "Sometimes the tricky part there is with these slight demotions it's not the case that we'll remove the site from search or we'll kind of like move it to page 100 or something like that. But if it's really relevant content then maybe we'll still show it on on the first page of the search results just not like as highly as it could be. "

The question was asked at the 21:35 mark into the video by Michael:
Because there is actually like one American paper that every, like literally every day, a pop-up comes to sign onto its newsletter. You can see like a little of the text below and under but you have to click it every time. And I’ve always actually wondered about like, first of all I wonder are they really getting that many people on a daily basis to sign up to this newsletter compared to what this might be doing negatively to them. Is that something that would be a negative because it is actually extremely annoying?

John Mueller responded:
That sounds like something that we would pick up on. One of the things there is that we focus on the mobile version of the site and we only use that in the mobile search results. So that's something where if they're not showing it on mobile then maybe we wouldn't be picking up on that.

But if it's on mobile as well then that would definitely fall into the category of intrusive interstitials and we'd say this is kind of like something where we would slightly demote the website in search. Sometimes the tricky part there is with these slight demotions it's not the case that we'll remove the site from search or we'll kind of like move it to page 100 or something like that. But if it's really relevant content then maybe we'll still show it on on the first page of the search results just not like as highly as it could be.


Read more...

 
Similar threads
Thread starter Title Forum Replies Date
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 1
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 11
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
Tim Colling I'm getting calls from "Google Maps" at 650-206-5555, asking about clients' hours - are they legit? Google My Business & Google Maps 14
JoshuaMackens Google Posts & Ranking Local Search 10
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
djbaxter Webinar Get together with Google Search at Search Central Live - February 23, 2021 Events 0
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 2
Professor M Google slapped in France over misleading hotel star ratings Google News: Important Changes & Features 0
D Google Spam Fighting Question Google My Business & Google Maps 6
C Fake google reviews on google my business Contact Us Messages 2
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
PaulSteinbrueck Average Google rating no longer in Google Knowledge Panel? Local Reviews 8
Professor M Is Google thinking of adding payment capabilities to GMB listings/website? Google My Business & Google Maps 2
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
D Google "Find Results on" Error Local Search 3
F Turkish post: Google My Business local seo Recycle Bin 0
D Google Maps, Years in Business Google My Business & Google Maps 4
H Google COVID 19 posts getting suspended Google My Business & Google Maps 2
F Google My Business local seo Google Local 101 3
Vickyboli Google maps pin misplaced Google My Business & Google Maps 6
M Google rule for collecting reviews from a dedicated tablet inside a store ? Local Reviews 8
djbaxter Google Posts No Longer Expire After Seven Days Google My Business & Google Maps 5
B Discrepancy in Google SERP Info Local Reviews 2
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
L Google Maps 'Details' section - Can you add to this or edit? NAP, Categories, Dashboard Data 3
A Google My Business Provider Program API Access İssues Recycle Bin 0
djbaxter Schema.org vs. Google's Structured Data Rich Results Organic SEO 0
M Google changes client's 5 year old, verified GMB to a duplicate listing Google Duplicates & Merges 7
R Facebook reviews dropped to 0; Google filtering reviews temporarily? Local Reviews 2
W Accepted Health Insurance Feature on Google My Business Google News: Important Changes & Features 14
M Google keeps reverting our clients address, no matter how many times we send a postcard Moving or Name Changes 4
K Google & Google Users Removing Items From Service Menu Google My Business & Google Maps 4
Jon Hall Google Messaging: Are you turning it ON or OFF? Google My Business & Google Maps 26
NickB-Tampa Why does Google keep updating changing the main category on our listings to ones that don't make as much sense? NAP, Categories, Dashboard Data 2
Colan Nielsen NEW Google My Business is Testing "Services" Justifications Google News: Important Changes & Features 6
ryannbull Is there a bank of definitions for Google My Business Categories? NAP, Categories, Dashboard Data 3
ryannbull We have added a question to our client's Google My Business Q&A section and it keeps disappearing. Is anyone else experiencing this problem? Help & Support for Google Local 4
djbaxter AMP Under Fire in New Antitrust Lawsuit Against Google Google News: Important Changes & Features 1
Adam C. Google Cost Per Click Paid Search and Local Service Ads 2
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
B Google My Business Product Photo Errors Google My Business & Google Maps 3
djbaxter Google December 2020 core update now fully rolled out Google News: Important Changes & Features 0
Dino Google not updating an address. Any ideas? Moving or Name Changes 2
S Not Receiving confirmation email - Google Outage Contact Us Messages 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom