djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,513
Reaction score
1,660
Google Updates Their Image Search Guidelines For SEOs & Publishers
by Barry Schwartz, Search Engine Roundtable
May 9, 2018

Here are the updated Google guidelines for image search around user experience:
  • Provide good context: Make sure that your visual content is relevant to the topic of the page. We suggest that you display images only where they add original value to the page. We particularly discourage pages where neither the images or the text are original content.
  • Optimize placement: Whenever possible, place images near relevant text. When it makes sense, consider placing the most important image near the top of the page.
  • Don’t embed important text inside images: Avoid embedding text in images, especially important text elements like page headings and menu items, because not all users can access them (and page translation tools won't work on images). To ensure maximum accessibility of your content, keep text in HTML, provide alt text for images.
  • Create informative and high quality sites: Good content on your webpage is just as important as visual content for Google Images - it provides context and makes the result more actionable. Page content may be used to generate a text snippet for the image, and Google considers the page content quality when ranking images.
  • Create device-friendly sites: Users search on Google Images more from mobile than on desktop. For this reason, it is important that you design your site for all device types and sizes. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.
  • Create good URL structure for your images: Google uses the URL path as well as the file name to help it understand your images. Consider organizing your image content so that URLs are constructed logically.

Read more...
 
Similar threads
Thread starter Title Forum Replies Date
L Updated google street view image for listing which is incorrect Local Search 8
L Google+ Local IMAGES After the Display Update??? NAP, Categories, Dashboard Data 2
Linda Buquet Google+ Local IMAGES After the Display Update??? NAP, Categories, Dashboard Data 2
Linda Buquet 2 New Google+Local Updates to Reviews and Images Google My Business & Google Maps 5
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 2
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
rustybrick Google Local ranking update? Google Algorithm Discussions 12
NickB-Tampa Why does Google keep updating changing the main category on our listings to ones that don't make as much sense? NAP, Categories, Dashboard Data 2
djbaxter Google December 2020 core update now fully rolled out Google News: Important Changes & Features 0
Dino Google not updating an address. Any ideas? Moving or Name Changes 2
Professor M Google Maps Update - live status of takeout and delivery orders when you book or order from Google Maps on Android and iOS Google News: Important Changes & Features 0
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
djbaxter Google Updates Search Quality Raters Guidelines Google News: Important Changes & Features 0
Colan Nielsen NEW October 2020 Google My Business Insights Update Google My Business & Google Maps 0
djbaxter What SEOs get wrong about Google updates Google Algorithm Discussions 0
djbaxter How spam reports are used at Google: Manual actions vs. algorithm updates Spam on Google 2
diptimayee Google Updated Its "How Search Works" Page Google News: Important Changes & Features 2
A Updating sitelinks in Google search for 404 pages Organic SEO 6
rickvidallon Google Not Updating Number of Reviews Local Reviews 2
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
L How do I set notifications for Google my Business edits that were not done by us or our clients and how to know what Google updated? Google My Business & Google Maps 2
djbaxter Webinar: 5 Updates to Google My Business Impacting Digital Marketers Events 0
CraigJMount Google Updated Its Internal Document on Ranking Local Search 8
Nikos Feb 9 Google Algorithm Update Google Algorithm Discussions 11
j_holtslander Google preventing URL update for rebranded business Google My Business & Google Maps 7
djbaxter Google January 2020 Core Update rolling out Google Algorithm Discussions 1
S Free tool for local businesses - update data on Google, Facebook, Yelp, etc. - would you use it? Local SEO Tools & Software 7
S Google places email signature with updating review count Google My Business & Google Maps 9
24techsoftaus Google Algorithim Update SEPT 2019 Local Search 7
JoyHawkins Google My Business Updates the Guidelines for Practitioners Google News: Important Changes & Features 13
J Anyone notice these factors on Google Local Search since the update? Local Search 5
georgebizpro Google June Broad Core Update Case Study: Keyword-rich domains back on the rise? Google Algorithm Discussions 2
Chaddow Google Maps Driving Directions Update ? Has anyone seen this Google My Business & Google Maps 4
Caroline Google Maps won't update Help & Support for Google Local 1
djbaxter Google: Update Chrome Immediately! Websites, Software, and Security 2
JoyHawkins Google Updates the GMB Guidelines Google News: Important Changes & Features 2
Justin Mosebach Google Announces Maps Messaging Updates for Businesses & GMB Google My Business & Google Maps 3
JoyHawkins October 3, 2018 - Google Medic Algo Update - How Did It Affect Local Businesses? Google Algorithm Discussions 4
JoyHawkins Re: Social Media Signals and Google August 2018 Core Algo Update? Recycle Bin 0
djbaxter Google Speed Update: If you have a fast site, making it faster won't boost rankings Organic SEO 3
djbaxter Google's Speed Update: Gradual Scale, Small Improvements Matter Organic SEO 1
djbaxter An Investigation Into Google?s Maccabees Update Organic SEO 2
Robin Google Local Guides Program update Google My Business & Google Maps 2
James Watt Google Street View Update Schedule Google My Business & Google Maps 0
Linda Buquet To All the Google My Business Data Geeks - Check your Dashboards, Cool Update Google My Business & Google Maps 1
E Google Maps buried listing after updating address Google My Business & Google Maps 30
Linda Buquet Google My Business API gets Added Features with V3.1 Update Google My Business & Google Maps 2
Linda Buquet Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins Google My Business & Google Maps 35
Broland More Google Maps Updates? Google My Business & Google Maps 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom