HOT! Track ALL Google Changes - Including Local Updates by Dr Pete @Moz

[Linda Buquet]

Dr Pete teased on Twitter that he had something big coming today, that he's been working on for a long time. I of course asked if it had anything to do with LOCAL and he said yes, there's a local component.

So here it is - a giant resource. He's tracking every Google change with screenshots and dates.
(Local discussed below the image.)

<a href="https://moz.com/blog/google-glossary">Google Glossary: Revenge of Mega-SERP</a>

The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we've set out to create a more permanent glossary of Google features – a reference that we'll update as the SERPs (Search Engine Results Pages) change.

If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no longer the exception to the rule. Across 10,000 keywords tracked daily by the MozCast project, this is what we saw as of September 1, 2015:

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Right on top is a section for new and "in testing" features that could give us a preview of changes to come.

Here is the Local changelog.

One of the things I really like about this, is that I must have at least 3 situations a week come up where someone says "I didn't know about that, when did that change?" Or "Remember when that one update hit, how long ago was that?" This will be a good resource to quickly look up the answers.

Above is just a small taste, click through to read the rest and bookmark for future reference.

Thanks Pete!

What do you think? Handy guide, right???

<img class="alignnone size-full wp-image-9113" src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/03/GoogleChangeFORUMPOST.gif" alt="GoogleChangeFORUMPOST" width="506" height="303" />​

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[jonkeel]

Very cool, Linda. I can see this saving me time each week.

 

[mborgelt]

Thanks for sharing, Linda! This is going to be very helpful down the road.