How Far Can a Google Business Profile Realistically Rank From Its Location?

[Jessica C]

I always thought GBP's could not rank well farther out from their business location. You usually see the better rankings clustered around the business' actual location, and then rankings drop off the farther out you go. But then I was just reading Sterling Sky/Joy Hawkins' blog post from December and see two separate client grid reports showing great ranking across a VERY large radius/distance from the business. I did not think this was possible.

Has anyone else had success with this? Or trying to figure this out too?






vs what I normally see:

 

[keyserholiday]

GBPs can be ranked far from where they are verified, depending on multiple factors.
1. How close they are to their nearest competitor
2. How many competitors are in the area
3. How well their SEO is.

In most of the markets I view, the top three ranking GBPs rank far away.

 

[Jessica C]

GBPs can be ranked far from where they are verified, depending on multiple factors.
1. How close they are to their nearest competitor
2. How many competitors are in the area
3. How well their SEO is.

In most of the markets I view, the top three ranking GBPs rank far away.

thank you! And do you find all bets are off for service area GBP's though?

and I also thought the same about How many competitors are in the area, and How close they are to their nearest competitor- but in Sterling Sky's blog post screenshots, one is a realtor and one is a lawyer. Which are high competitor industries.

 

[keyserholiday]

I have seen service area businesses (SABs) perform well. Most SABs don't focus on SEO or citation services. The ones that do perform the best.

 

[fisicx]

Most SABs don't focus on SEO or citation services.

Maybe because they outsource the work to some sausage factory who put in the minimal effort. Those that do take time to do the job properly reap the benefits. Just like anything webby.

I have a client that used AI to do everything for him: website, profile, social media. Enquiries dropped off to zero and he can't understand why. All the TV adverts tell him AI is the best for everything.

 

[Jessica C]

I have seen service area businesses (SABs) perform well. Most SABs don't focus on SEO or citation services. The ones that do perform the best.

For a SAB that does not show an address on GBP, when they build citations, are they also leaving an address off?

 

[keyserholiday]

For a SAB that does not show an address on GBP, when they build citations, are they also leaving an address off?

Only Google and Apple Maps require that you hide the address. If you set up Yelp and show the address, they will create an Apple listing for you. Don’t claim it.