mikepcservice

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Hey guys, how you all doing, been a while, hope all is great with you all?

I am writing to inquire on how a local business which does not have a website so with no content and backlinks involved how can they be ranking in the no.1 spot in the local pack please? This company is in that spot for many keywords.

Screen Shot 2022-04-20 at 7.16.51 AM.jpg
 

seosemsocial

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I mean, a website is useful, yes, but having 19 reviews vs. 3 for the closest competitor should also not be neglected...

I know it's fashionable as of late to view reviews, as a ranking factor but I just don't see it. They've never meant anything in the verticals I've been working in. Some of which are in huge metropolitan areas.
 

JS Girard

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If the competition has little to no reviews, then yeah, the reviews "have little impact", but if someone starts actually accumulating them, I'm not surprised it makes a difference. Plus, it's not about having a website, it's about having a useful website SEO-wise, which is very much not the case with the two competitors.
 

seosemsocial

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Yeah, again, I have to totally disagree on the ranking importance of reviews. I routinely get clients with new domains, new websites and zero reviews, in the local pack - #1, #2 and/or #3 that are competing against - in some instances - competitors with over 1200 reviews and an aggregate of 4.7-4.8-4.9
 
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What's the search term? If it includes the city name, the results might be focused on the city centroid. In that case, that business shows up in the 3-pack because of its location.

Does that seem feasible?
 

DavidGetty

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Yeah, again, I have to totally disagree on the ranking importance of reviews. I routinely get clients with new domains, new websites and zero reviews, in the local pack - #1, #2 and/or #3 that are competing against - in some instances - competitors with over 1200 reviews and an aggregate of 4.7-4.8-4.9

I’ve been lurking this forum for a while and built up a bunch of questions so I finally joined. I’ve noticed you saying that reviews don’t help a few different times in the past. In this explanation as to why You feel that way, you say that you rank people using other message. But does that really discount reviews?

For many years I’ve been reading articles from all the top local SEO experts and all of them agree that reviews coal rig local businesses. I even remember the owner of this forum, joy, writing in an article that even when reviews have been filtered out of a profile, the boost in ranking that the reviews gave still remained.

I’m very interested in this topic so if you have more information of why you feel the way you do I’m sure we would all be appreciative to hear it.
 
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seosemsocial

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I’ve been working this forum for a while and filter off a bunch of questions so I finally joined. I’ve noticed you saying that reviews don’t help a few different times in the past. In this explanation as to why You feel that way, you say that you rank people using other message. But does that really discount reviews?

For many years I’ve been reading articles from all the top local SEO experts and all of them agree that reviews coal rig local businesses. I even remember the owner of this forum, joy, writing in an article that even when reviews have been filtered out of a profile, the boost in ranking that the reviews gave still remained.

I’m very interested in this topic so if you have more information of why you feel the way you do I’m sure we would all be appreciative to hear it.

Again, just my experience. New sites on new domains starting with 0 reviews - maybe getting to 50 reviews over a years time - outranking similar sites in the local pack from the get go, that already have 500 - 1000 reviews, with the typical 50-100 "local" citations, maybe a few hundred crappy backlinks and having OK on-page. Those are the variables which pretty much sum up my experience, in ONE vertical.

Does it negate or confirm what others have found? No. It's not a test. It's an observation.

I THINK I know why these clients outrank competitors with otherwise similar, entry level metrics (but already having a ton of reviews) - but who can say for sure?
 

DavidGetty

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Thank you for the response.

Just to confirm, you don’t think that getting reviews would hurt in anyway, correct? Those competitors in your example with hundreds of reviews that your client is outranking aren’t being held back by that many reviews, right?
 

seosemsocial

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Thank you for the response.

Just to confirm, you don’t think that getting reviews would hurt in anyway, correct? Those competitors in your example with hundreds of reviews that your client is outranking aren’t being held back by that many reviews, right?

I haven't looked at it that way. I do know via Barry's site, John Mueller said something to the effect that a perfect 5 aggregate, isn't necessarily the best. Unnatural?
 

dgrunited

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Hey guys, how you all doing, been a while, hope all is great with you all?

I am writing to inquire on how a local business which does not have a website so with no content and backlinks involved how can they be ranking in the no.1 spot in the local pack please? This company is in that spot for many keywords.

Screen Shot 2022-04-20 at 7.16.51 AM.jpg

When you searched, you were probably in very close proximity to this business. Therefore, it showed up as #1 for you.
 

JeffClevelandTN

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Hey @mikepcservice , hope you've been well! While having a website is the most important pre-requisite for local organic ranking, it is not a significant ranking factor when it comes to Local Pack ranking. There have been a number of case studies about this, but I think this one from BrightLocal, authored by @alixcoe, does a great job (TLDR; scroll to the section "The Top 15 Individual Local Search Ranking Factors": Local SEO Ranking Factors: What Affects Local Rankings?

We often see the same thing you discovered, where one of the Local Pack results is a well established business, but with an extremely basic website or no website whatsoever. Conversely, that same business while they are in the Local Pack, typically have no significant organic ranking because they have no website.

Hope this helps!
 

CWalker

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Not sure if anyone else has mentioned it... But they're probably not ranking quite as well as you think.

I suspect it has more to do with your location.

I didn't have time to throw them in Local Falcon, but give it a try and you'll see what I mean.

When I search "Audiovisual Equipment Rental Service" using Bright Local's tool, they were nowhere to be found with my settings in Queens or Ozone Park. (where their address is)
 

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