Mich

Member
Joined
Oct 7, 2015
Messages
24
Reaction score
0
Hi Guys

I have 2 service based businesses that operate out of the same address and I'm looking for advice as to how to set this up so that they don't 'clash' with each other and one doesn't 'cost' the other SEO juice...

The businesses are:

(1) A local business, that only services the local area and I am looking to rank in local SEO.
(2) A national business that services Canada. So I am not looking to rank this locally but through 'normal' organic rankings.

Licensing requirements require that I show an address for both businesses - which therefore has to be the same address, as this is where I am licensed.

What I have done is set them up as following in Google +:
(1) Yes, that I do serve customers there and I put in my service area around the business.
(2) No, that I do not serve customers there and that the service area is nationwide.

They also have unique names, taglines, websites and phone numbers. However, they are the same business category.

Is this enough to stop business number (2) eating some of the SEO of business (1)? And would any citations I get for business number (2) dilute some of the SEO equity of business (1)? Any other suggestions for things I can do in order to protect the local SEO work I am doing for business (1)?

Hope this makes sense - thanks!
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Are they in the same business vertical? That would make a difference how these are set up
 

Mich

Member
Joined
Oct 7, 2015
Messages
24
Reaction score
0
Yes - they are both 'mortgage broker' businesses (tagged as this category on Google Plus) but one is targeting a very niche mortgage product, the other a more generic local mortgage service.

Thanks
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,951
Reaction score
582
Yes - they are both 'mortgage broker' businesses (tagged as this category on Google Plus) but one is targeting a very niche mortgage product, the other a more generic local mortgage service.

Thanks

Does the national business need a Google My Business page? If it didn't that will solve a lot of problems as national marketing wouldn't be positively impacted by a Google My Business page anyway.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 19, 2012
Messages
3,814
Solutions
4
Reaction score
1,957
Does the national business need a Google My Business page? If it didn't that will solve a lot of problems as national marketing wouldn't be positively impacted by a Google My Business page anyway.

I have the same question as Joshua. If they don't serve a local business area than a Local Google page is unnecessary. Setting a nationwide service area on a local page will not make the page rank nationwide. It will still only rank in the local area.

I would go for a G+ Brand page in that case.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
I think everyone has the same thought. I was just about to chime in with the same answer as Joshua and Colan, but they beat me to it. Can you elaborate a little more about this situation? It kind of seems like the one local page might be all that's necessary.
 

Mich

Member
Joined
Oct 7, 2015
Messages
24
Reaction score
0
Ah switching the G+ over to a brand page is a good idea...

The only other concern I have is that the address will still be listed in various places online - including on the website itself (it is required to be for licensing). So would this interfere with the Google's perception of the citation consistency/ranking of site (1)?
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
Agree that that second GMB entry shouldn't exist... a brand page wouldn't hurt you, though I'm dubious that it'd help.

The bigger question though has less to do with GMB and more to do with branding and identity. For the best SEO oomph, I'd be thinking in terms of having a single site, with a portion of the site targeting your local area. That local sub-home page is what your local GMB profile would link to, not your home page. Your actual home page then would be more national, though you'd need to link back to your local stuff to tie things together. It might be a little bit of a challenge branding and navigation wise to combine things like that, but you'll get more oomph for both services since you aren't having to split your time between backlink building and such for two different sites. Work you do for the local side can help benefit domain authority nationally then, and vice versa. If you're planning on larger outreach for your national brand (especially if you're going to be shooting for interviews and such as industry leaders) Then you want every single one of those high value backlinks benefiting both arms of the business... best way to get that is to have them connected on one site.

Edit: citation consistency would only matter if that address is showing up with same name and phone number. If both name and phone number are different, then I can't see how it'd cause problems. It'd be no different than a multi location business at that point. Though I suppose I can't say any of that for sure without knowing more details.
 

Mich

Member
Joined
Oct 7, 2015
Messages
24
Reaction score
0
Thanks guys. Interesting thoughts on combining both!

So how do I get rid of this GMB account then - just flat out delete it :)?
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 19, 2012
Messages
3,814
Solutions
4
Reaction score
1,957
Delete it out of your dashboard. It will still be connected to maps. You then need to go and report it for deletion VIA Google Maps Or contact GMB Support and explain the situation. You shouldn't run into any issues since this is not a local business and does not qualify for a local page.
 

Mich

Member
Joined
Oct 7, 2015
Messages
24
Reaction score
0
Thanks. I deleted it from GMB. However, it's not in Map Maker. I think this is because I did not check 'I serve customers at my address'...?

So that should be it gone? I'll contact GMB support to explain too...
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
That's right, it won't be in map maker since it's a service area page. You'll need to call in to get it finished off.
 
Similar threads
Thread starter Title Forum Replies Date
D Call Only Ads vs. Call Only Campaigns - Correct Set-up Paid Search and Local Service Ads 4
K Correct use of schema Google My Business & Google Maps 2
J Trying to figure out correct address format for GMB profile Moving or Name Changes 4
Gerry.Foster Help With Automotive Departments displaying correctly Help & Support for Google Local 2
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
kathleen.rhodes We are unable to get Google to merge 2 duplicate listings into the correct one Google Duplicates & Merges 1
Zhanna Which tracker shows correct data? Massive drop down in rankings in one of the trackers Help & Support for Google Local 3
coachmarino Correct Map to Embed in Local Landing Pages Local Search 4
J Correcting a Number on FB Local Content 7
C Cheapest Citation NAP Correction Service Citations 16
P Is this hierarchy structure correct? Organic SEO 1
P Correct procedure to merge GMB pages for same business following relocation Google Duplicates & Merges 8
JoyHawkins New Service to Help Correct Malicious Edits on Google My Business Listings Google My Business & Google Maps 33
mhuber Is this geotagging strategy correct? Google My Business & Google Maps 3
Dana Franks Best citation correction service? Citations 7
Rich Owings Apple Maps is so slow to correct errors Local Search 3
Larry Correct Schema category Local Search 4
Tim Colling "Correcting" categories - interesting corner case NAP, Categories, Dashboard Data 7
JoshuaMackens Getting The Correct Dentist To Show Local Search 4
L Maintaining consistant NAP when citation sites dont allow you to write correct name ? Local Search 1
C Can't Get Correct GMB Listing To Populate To Request Access Google My Business & Google Maps 2
O GMB has correct zip, but not maps or search. HELP! Google My Business & Google Maps 1
Gsmithmike What is correct Format for XML sitemap? Organic SEO 1
T 2Captcha: Solve reCaptcah without emulation and 100% correctly Recycle Bin 0
M Duplicate Pages - Correct SEO Labelling Organic SEO 3
chrish Google+ Won't Change Name to Correct Spelling Google My Business & Google Maps 3
L Concrete Details?...Correct GMB Registration of Multi-location Business? Multi-Location Issues 6
Lee Alley Concrete Details?...Correct GMB Registration of Multi-location Business? Multi-Location Issues 6
hollypowell Help with Correct Address Variation - Hamilton Township VS Trenton Google My Business & Google Maps 3
D Questions about use of incorrect (but actually correct) postcode NAP, Categories, Dashboard Data 0
davidcharles Questions about use of incorrect (but actually correct) postcode NAP, Categories, Dashboard Data 0
shondarogers How to get GMB cover photo to render correctly on mobile? Google My Business & Google Maps 6
shondarogers Google My business address is correct but not when logged in. Google My Business & Google Maps 3
T Correct NAP for Canadian Businesses with Suite Google My Business & Google Maps 1
M Correcting a Listing on Dex? Citations 2
Gsmithmike Why Losing Ranking while your citations are power synced and correct? Help & Support for Google Local 24
C Correct NAP with Suite Number Local Search 7
Tim Colling Correcting mapspam Google My Business & Google Maps 6
R Reply from Google about new maps not listing client correctly TODAY !!! MUST READ!! Google My Business & Google Maps 2
R NEW Google MAPS Not showing anything Correctly !!! SO Frustrating PLEASE LOOK Google My Business & Google Maps 9
SmilesbyPayet G+ Local page doesn't show tabs correctly Google My Business & Google Maps 3
Rich Owings Knowledge panel shows wrong name, but G+ page is correct Google My Business & Google Maps 11
H I'm losing my mind over correcting address on Google. What is my best option? NAP, Categories, Dashboard Data 3
H I'm losing my mind over correcting address on Google. What is my best option? NAP, Categories, Dashboard Data 3
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 4
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Jen Currier Would you set up an Architect client with a Hybrid/SAB GMB listing if the location was residential? Service Area Businesses 2
JaredCaraway Can Setting a Service Area for Non-SAB Hurt Performance? Google My Business & Google Maps 3
rossdunn Setting Up Foursquare for a Client Ask a LocalU Expert [PRIVATE] (LocalU) 3
dave101 How do you set Service Area? Google My Business & Google Maps 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom