Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
<a href="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/07/cowEmmy.jpg"><img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/07/cowEmmy.jpg" alt="cowEmmy" width="45%" class="alignnone size-full wp-image-9360" /></a>

<a href="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/06/cows1.jpg"><img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/06/cows1.jpg" alt="cows1" width="45%" class="alignnone size-full wp-image-9359" /></a>


WHY IS MY FAMILY DRESSED UP LIKE COWS???

Cow Appreciation Day!


<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/07/CowAppreciation.png" alt="CowAppreciation" width="45%" class="alignnone size-full wp-image-9362" />​

If you don't have kids, or don't have a Chick-fil-A in your town, you may not know this, but last Tuesday was 'Cow Appreciation Day'! A day my family looks forward to all year. "Dress like a cow and get a free meal!" Not just some nuggets or a sandwich, but a free meal!

Families far and wide dress up in black spots and show up. AND they talk about it for weeks in advance.

AND they blog about it, link to the local restaurant and share it on social before AND after the event.

AND the press talks about it and links to the restaurant as well. There are over 51,000 mentions in Google News for "Cow Appreciation Day 2015".

Now I don't have any idea how much it costs each location to give away all these free meals. But I do think most of the PR is free press and word of mouth.

However I am very certain this buys Chick-fil-A tons of branding, local press and customer loyalty.
The chain is also really good at texting specials that keep folks coming in. (I'm not a fan, but my family is and it's largely due to Cow Appreciation Day.)

Not every type of business could pull something like this off BUT it's worth getting creative and thinking about. If you can't think of your own day like "Cow Appreciation Day" here is a list of quirky Holidays, you could maybe build a promotion around. <a href="http://www.holidayscalendar.com/holidays/weird/">Weird Holidays and Celebrations 2015</a>

"National Tooth Fairy Day" is a no brainer for Dentists. Could have a fairy contest and give away free tooth brushes and tooth paste to everyone that comes in in a fairy costume. "Festival of Sleep Day" would be great for a mattress store. "Beer Can Appreciation Day" for a restaurant or bar. "National Dress Up Your Pet Day" for a pet store contest.

There are all kinds of fun ones that any creative thinking business could create a promo around like: "Take Your Plants for a Walk Day", "Embrace Your Geekness Day", "Be An Angel Day", and "National Chocolate Covered Anything Day".

So take a page out of Chick-fil-A's playbook and do something memorable that helps the community AND creates a buzz. Great way to EARN links and citations!

So that's my little shot of inspiration for the day.
Go forth and do some creative local buzz building! :)

Have you tried any creative promos like this?
Or have you seen anything cool in your local area???




P.S. Here's a pic of the 3 cute grandkids that were shown above - minus the cow costumes.

<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/07/EasterKids2015Crop.png" alt="EasterKids2015Crop" width="45%" />​


<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
 
Similar threads
Thread starter Title Forum Replies Date
T Avoiding Doorway Pages/Creating Unique Local Content Local Search 0
P Creating local city pages near to my branches advice Local Search 4
Gsmithmike Business with Different Branch Names in a city, How to proceed creating citations and doing Local SEO? Local Search 1
Garrett Sussman How Local Businesses Create Legendary Customer Relationships Local Reviews 2
Garrett Sussman 5 Frameworks for Creating Local Events with Community Value Local Reviews 2
Ryan77 Creating Local SEO Content (Avoiding Doorway Pages) Local Search 17
Tim Sweeney How To Create A Map Of Local Pokemon Local Search 1
Linda Buquet ▶ HOT for LOCAL Videos! 10 Easy Tools for Creating Gifs and Videos Marketing 0
Linda Buquet Remnant or Shell Google+ Pages? The Different Ways these Local Pests Get Created Google My Business & Google Maps 1
John Tabita Best Practices for creating Google+ and/or Google+ Local Pages Google My Business & Google Maps 1
R New G+ Local Listing via new dashboard created G+ Page, now have 2 pages... merge? Google My Business & Google Maps 5
Tyson Downs Creating Two New Google + Local Accounts Google My Business & Google Maps 14
G Still Required to Create Google+, Google+Business Before Creating a Google+Local?? Google My Business & Google Maps 8
Chris McCreery Business owner used for G+ profile when creating new Local page? Help & Support for Google Local 19
R Creating a G+ Business Page when a G+ Local Page Already Exists Google My Business & Google Maps 8
L How to Create Local Content for Multiple Cities Multi-Location Issues 1
Local Search News Curator How to Create Local Content for Multiple Cities Multi-Location Issues 1
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
J Recommendations needed for creating a baseline Local Search 4
D GMB Reinstate or Create New Account After Relocating Local SEO Job Board 2
eshad Account suspended, duplicate created. Suspended listing shows. Verified listing does not Google Duplicates & Merges 3
W 1 business wants to create 2 profiles Google Local 101 11
H Home page and create map Google My Business & Google Maps 0
P Posts Created for Change in Business Hours Google My Business & Google Maps 2
djbaxter NEW Creating a new article thread How To Guides 0
djbaxter NEW How to create a new question and answer thread How To Guides 4
P Is it possible to create a second GMB page for a new business based at same address and landline? Multi-Location Issues 1
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
j_holtslander Insta-fail when creating a place? Help & Support for Google Local 5
C Help: new owner for biz, former employee created GMB, posting offensive photos and won't relinquish Help & Support for Google Local 12
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
Nicole Basham Are You Still Creating Regular Google Posts? Google My Business & Google Maps 5
N Creating new location groups, does it affect other owners/managers' views? Multi-Location Issues 2
Oliver Keates Creating a GMB after Covid 19 Google My Business & Google Maps 1
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
Greg Bernhardt Creating a GMB listing for attorney owner of law firm Google My Business & Google Maps 7
K How Are New Categories Created? Google My Business & Google Maps 1
Rich Owings Can new GMB listings be created now? Google My Business & Google Maps 6
P Can you recommend a person or company to create Schema? Local Search 6
mikepetersonwi Unable to create GMB listing as it's considered a duplicate Google Duplicates & Merges 1
J Should I Create a GMB Website Google My Business & Google Maps 7
Barb Davids Create an event that my client works for but didn't create? Google My Business & Google Maps 1
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
jasonfox I own a Real Estate Brokerage with 40 agents. What do I tell my agents when they can not create a GMB? Google Duplicates & Merges 17
A Am I creating duplicate content? Google Duplicates & Merges 9
FriarTuck00 Opening Soon - Create or Wait? Citations 4
Lachlan_Wells Creating Duplicate Listings for Multilingual Businesses Google My Business & Google Maps 2
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
Callmenicholi Google My Business Creating Google Contributor Profiles - Train Wreck Google My Business & Google Maps 9

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom