More threads by Garrett Sussman

Mar 15, 2016
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How To Help Your Clients Optimize Their Review Site Listings

There’s a myth surrounding reviews. It's a nefarious myth that lulls your clients into a false sense of security. Despite that fact that it can be challenging to earn reviews in the first place, many clients think:

Get positive reviews and the money rolls in automatically.

You know there's more to it than that.

But your clients don't. They approach the review process with a sort of one and done mindset. They get their customers to write a glowing review, then it's on to the next.

Here's why this is dangerous.

Your client's review site listings are dynamic

They take on a life of their own.

Review sites abide by their own set of rules. Some details, like images, videos or recommendations, are displayed more prominently. Other sites place more emphasis on keywords, content and data.

Your clients don't know the rules.

It's your job to know these rules, especially if it's your goal to provide clients with the care, guidance and protection they need.

Andrew goes on to list a few important steps for helping your clients with optimizing their review site listings.

Read the full post here.

We also put together a Review Management Client Intake Form Template PDF for free to download.

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