In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

[Colan Nielsen]

Hi All,

I'll do my best to share some good stuff here from LocalUp in Seattle which is going on as I type this

Dr. Pete – Pigeons, Packs, and Paid: Google Local 2015
• Pigeon – How did it impact SERP’s
o Google trying to integrate local and organic algos
o 25% drop in Local packs
o 47% loss in 7-Packs
o Local entities are dynamic
o % of local packs increases as the city population size increases
o Attack of the Snack Packs (New 3 Packs)
o Clicks take you to the LKG, not the business website
o Mostly broad search terms that trigger it
o New packs are designed for mobile
o Invasion of the paid results
o Local KG + Paid Hotels results showing up
o Local KG Test (July) – Paid listings showing up in organic KG
o Once again, it appeared first on mobile
o Test – Aug 11, 2014 – a local looking pack appeared that was all paid results
o Don’t play local, BE local
o Understand the local area that a business is located in
o Hyper-local

 

[Linda Buquet]

Complete #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

​

Since I can't be at LocalUp, the big event from Locu & Moz, I'm going to cover the conference and share any updates/tips I find. Stay tuned as I'll be adding updates throughout the day.

Many of our members including Colan are there and he's sharing gold nuggets live from the event.

<blockquote class="twitter-tweet" lang="en"><p>about half of the 7 packs (47%) disappeared after Pigeon

<a href="https://twitter.com/dr_pete">@dr_pete</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564109153288073216">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>OK kids, let's all get together and change the new pack name to "snack packs" - <a href="https://twitter.com/dr_pete">@dr_pete</a> had a great idea, let's make it happen! <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564110237855383553">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>We're seeing more and more from Google to combine data elements in new ways
(paid ads are coming in local...)

<a href="https://twitter.com/dr_pete">@dr_pete</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564111277375893505">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Google has trained us to see the Knowledge Graph boxes as organic, and now they're inserting paid ads there

<a href="https://twitter.com/dr_pete">@dr_pete</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564111516623179776">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>.<a href="https://twitter.com/dr_pete">@dr_pete</a>'s talk at <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> is making one thing clear - the future of Google search is paid.</p>— Dana DiTomaso (@danaditomaso) <a href="https://twitter.com/danaditomaso/status/564112049094295552">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Paid local listings creeping into local knowledge graph. <a href="https://twitter.com/dr_pete">@dr_pete</a> <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a> <a href="https://twitter.com/hashtag/localsearch?src=hash">#localsearch</a></p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564112275079172096">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Your goal as a local business is phone calls and walkins, don't shoot yourself in the foot by trying to force site visits

<a href="https://twitter.com/dr_pete">@dr_pete</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564112911690645507">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>For local, don't fixate on your site. It's okay if people don't make it to your site from local SERPs if they call. <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a> <a href="https://twitter.com/dr_pete">@dr_pete</a></p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564113017148030976">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Strategically and tactically, different cities *need* different strategies now in Local SEO

<a href="https://twitter.com/dr_pete">@dr_pete</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564113355842265088">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>"Google's job isn't to be fair; it's to model the world as it is." -<a href="https://twitter.com/dr_pete">@dr_pete</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Mike Supple (@mikesupple) <a href="https://twitter.com/mikesupple/status/564114268862164992">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
Pigeons, Packs, & Paid: Google Local 2015 Dr. Pete
NOTE: Some great Pigeon stats and talk about the shrinking local packs.

This crowd is a tweetin' like crazy!

Quick wrist break then back in 10 with more.

 

[Linda Buquet]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

​

Mike Blumenthal AKA Professor Maps is up next.
Sounds like he's mainly doing history of local to start.

<blockquote class="twitter-tweet" lang="en"><p>Author of the infamous Google Train wreck post, <a href="https://twitter.com/mblumenthal">@mblumenthal</a>, shifts modes. Today we're on the Google bus. <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— EnergyCircle (@EnergyCircle) <a href="https://twitter.com/EnergyCircle/status/564117310386888705">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>G is the only company to own the whole mapstack from top to bottom... That's so true. <a href="https://twitter.com/mblumenthal">@mblumenthal</a> this is a great history. <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Joshua Unseth (@junseth) <a href="https://twitter.com/junseth/status/564117658560651266">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Google has control of local map data that no one else in the world has. <a href="https://twitter.com/mblumenthal">@mblumenthal</a> <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a></p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564117941281890304">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>2011 - Google acquires PunchD, Talkbin, Zavers, and immediately changed direction. @mblumental <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a></p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564121142760603649">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

Skipping a lot of the older Google Local history posts and just trying to grab the best comments...

<blockquote class="twitter-tweet" lang="en"><p>May 2012 Google began switching over the the Knowledge Graph <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a> <a href="https://twitter.com/mblumenthal">@mblumenthal</a></p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564121363167084544">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>For the first time in 5 years, we're seeing some competition in the local space:

Apps
Facebook
Apple
Amazon

<a href="https://twitter.com/mblumenthal">@mblumenthal</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564122734905815040">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Mind-blown trying to keep up with <a href="https://twitter.com/mblumenthal">@mblumenthal</a> at <a href="https://twitter.com/hashtag/Localup?src=hash">#Localup</a> this morning.</p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564123071406436352">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>"The next 5 years will be some of the most exciting in local search." - <a href="https://twitter.com/mblumenthal">@mblumenthal</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Matt Gregory (@m_j_gregory) <a href="https://twitter.com/m_j_gregory/status/564123138934702080">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
Mike's slide deck @ Moz

Next up JADE with Google! (However FYI often there are no tweets allowed when Google speaks, so it might be quiet for awhile.)

 

[Linda Buquet]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Yep the Google presentation is confidential.

Lovin' the "No Tweets Allowed" Tweets! Haha


<blockquote class="twitter-tweet" lang="en"><p>oooo - <a href="https://twitter.com/SeriouslyJade">@seriouslyjade</a> asked for no photos of slides, and no tweets either - I'm about to go dark, y'all

<a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564125254310957057">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>First rule of Google at <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a>, don't tweet about Google at <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a>. Got it? But still glad Jade is here & love her.</p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/564125564340928514">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p><a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> Google rep kicks off speech by explaining (a) don't take pics of my slide (b) don't take pictures of me (c) don't quote me. </p>— Luther Lowe (@lutherlowe) <a href="https://twitter.com/lutherlowe/status/564125565498564609">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Got to love Jade Wang shutting down the internet at <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a>. No sharing, No pictures, No quotes, Do not pass go, do not collect $200.</p>— Mike Ramsey (@MikeRamsey) <a href="https://twitter.com/MikeRamsey/status/564125871540142081">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

 

[Chris Ratchford]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Funny that someone from Yelp is questioning the transparency of Google.

Hello Pot, meet Kettle.

 

[Linda Buquet]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

​

Mary Bowling is up with:

Getting Local Keyword Research and On-page Optimization Right

<blockquote class="twitter-tweet" lang="en"><p>start by listening to the business owner - you have to know what their business goals are before you do anything

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564139293795713025">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>.<a href="https://twitter.com/MaryBowling">@MaryBowling</a> is speaking to my heart about aligning SEO site optimization with business goals <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Erica McGillivray (@emcgillivray) <a href="https://twitter.com/emcgillivray/status/564139451568246785">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Optimize websites around keyword themes. <a href="https://twitter.com/MaryBowling">@MaryBowling</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Colan Nielsen (@ColanNielsen) <a href="https://twitter.com/ColanNielsen/status/564139554332876800">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>stop thinking about making a page for "city keyword" and another for "keyword city" - think about a website theme

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564139582548361216">February 7, 2015</a></blockquote>
<blockquote class="twitter-tweet" lang="en"><p>Local Categories = Keyword Themes <a href="https://twitter.com/MaryBowling">@MaryBowling</a> Use <a href="https://twitter.com/Moz">@Moz</a> Local's Category Tool <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Rachel Rossicone (@RachelRossicone) <a href="https://twitter.com/RachelRossicone/status/564140152046370816">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Use keyword themes for the top level pages on local sites (based on Google categories)

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564142473967329280">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>You can use wildcards w/ Google Suggest?! (using the _ symbol) <a href="https://twitter.com/MaryBowling">@MaryBowling</a> making me feel dumb right now <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Rand Fishkin (@randfish) <a href="https://twitter.com/randfish/status/564142488881856512">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Make your website a topical authority in your industry AND your location

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564142564107120640">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
Mary's slide deck @ Moz

Mike Ramsey up next

 

[Linda Buquet]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

<iframe src="//www.slideshare.net/slideshow/embed_code/44386166" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px">

<strong> <a href="//www.slideshare.net/niftymarketing/local-content-scale-creativity-slideshare" title="Local Content + Scale + Creativity = Awesome Strategy" target="_blank">Local Content + Scale + Creativity = Awesome Strategy
Mike Ramsey</a> </strong> from <strong><a href="//www.slideshare.net/niftymarketing" target="_blank">niftymarketing</a></strong> </div>

<blockquote class="twitter-tweet" lang="en"><p>So true <a href="https://twitter.com/niftymarketing">@niftymarketing</a> Local content is everything, not just words. <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Brian Rutledge (@brianrutledge) <a href="https://twitter.com/brianrutledge/status/564143660329996288">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Share insider content on local landing pages (that only people in that city would know/understand)

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564146395406688256">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Useful local info: directions, fave city spot (local, useful info). <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a> <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a></p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564147038607392768">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Want to see some great local content?

Check out the <a href="https://twitter.com/Airbnb">@airbnb</a> Neighborhood pages

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564147300604592128">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Local landing pages = a necessity! Info that is <a href="https://twitter.com/hashtag/local?src=hash">#local</a> and <a href="https://twitter.com/hashtag/useful?src=hash">#useful</a>. <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Rachel Rossicone (@RachelRossicone) <a href="https://twitter.com/RachelRossicone/status/564148259690532866">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>check out Movoto - they have tons of unique content about tons of cities

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564148344579440640">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>REI has done a fantastic job of using local events for local content

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564148433804873728">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Reverse-infographic: Take an already popular infographic and break down its data into a post about your local area - <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— George Freitag (@number1george) <a href="https://twitter.com/number1george/status/564148544924176384">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

Darren was supposed to be up next talking about reviews.
But I hear he was unable to attend due to family health issues.
Not sure what happens next but I need to go get some other work done.

Will be back with more when I can.

Edited to add: Looks like Mike Blumenthal is covering for Darren.

 

[Linda Buquet]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

I don't be able to actively share every good Tweet from the afternoon sessions.
I'll just try to pick up choice tips here and there as I can.

I missed the 2 presos on mobile, sorry.

Now Will Scott up with Local & Social CONTENT

<strong> <a href="//www.slideshare.net/w2scott/making-content-the-sexy-part-of-social-at-localup" title="Making Content The Sexy Part of Social at #LocalUp" target="_blank">Making Content The Sexy Part of Social at #LocalUp</a> </strong> from <strong><a href="//www.slideshare.net/w2scott" target="_blank">Will Scott</a></strong>

Will's Slide Deck

<iframe src="//www.slideshare.net/slideshow/embed_code/44383253" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> </div>​

<blockquote class="twitter-tweet" lang="en"><p>"Schema has an algorithmic impact on mobile ranking" <a href="https://twitter.com/Suzzicks">@Suzzicks</a> <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a></p>— Will Scott (@w2scott) <a href="https://twitter.com/w2scott/status/564179214103224320">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>It's no longer about "can I pound out 10,000 crappy pieces of content" anymore - it's about being creative

<a href="https://twitter.com/w2scott">@w2scott</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564188441379090434">February 7, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

 

[Linda Buquet]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Playing to Your Local Strengths with David Mihm - Slide Deck at Moz


Don't Just Show Up, Stand Out with Dana DiTomaso Slide Deck at Moz

Exposing the Non-Obvious Elements of Local Businesses That Dominate on the Web with Rand Fishkin Slide Deck at Moz

<blockquote class="twitter-tweet" lang="en"><p>so <a href="https://twitter.com/danaditomaso">@danaditomaso</a> just won <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> with the "hastag YOLO hippo" <a href="http://t.co/CFEqfMolQI">pic.twitter.com/CFEqfMolQI</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564214568293908480">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Finishing up the day with <a href="https://twitter.com/randfish">@randfish</a> at <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> <a href="http://t.co/3NPKNkv7ZK">pic.twitter.com/3NPKNkv7ZK</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564220594086887424">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>in Local Search, we should pay attention to correlation - not because you care why, but because you care what works

<a href="https://twitter.com/randfish">@randfish</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564221220242345985">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Google's algorithm is becoming unknowingly complex. <a href="https://twitter.com/randfish">@randfish</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— EnergyCircle (@EnergyCircle) <a href="https://twitter.com/EnergyCircle/status/564221569291919361">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Considering causal-only factors leads to manipulation like exact-match anchor text. <a href="https://twitter.com/hashtag/LocalUp?src=hash">#LocalUp</a> <a href="https://twitter.com/randfish">@randfish</a></p>— Laura Sultan (@paramaya) <a href="https://twitter.com/paramaya/status/564222360803606529">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>There are 25 dominators that high ranking local sites "do" that lower ranking sites "don't"

via <a href="https://twitter.com/randfish">@randfish</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564222509659471872">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>go get <a href="http://t.co/9I0MKwfEu0">http://t.co/9I0MKwfEu0</a> to see the awesome local factors for ranking correlation from <a href="https://twitter.com/randfish">@randfish</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/564222914061676544">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>It's about that D O M I N A T I O N Local-Lyfe <a href="https://twitter.com/randfish">@randfish</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> <a href="https://twitter.com/hashtag/localdominators?src=hash">#localdominators</a> <a href="http://t.co/fI57zh7fOg">pic.twitter.com/fI57zh7fOg</a></p>— seo socially (@seosocially) <a href="https://twitter.com/seosocially/status/564223141921058817">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Watching <a href="https://twitter.com/hashtag/RandFishkin?src=hash">#RandFishkin</a> present at <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> This guy's amazing! <a href="http://t.co/IeUEYlqelS">pic.twitter.com/IeUEYlqelS</a></p>— alalfieri (@alalfieri) <a href="https://twitter.com/alalfieri/status/564223442812022784">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Killer stuff. <a href="https://twitter.com/randfish">@randfish</a> has aggregated 25 local companies that dominate local search, and has boiled it to 5 non obvious factors. <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a></p>— EnergyCircle (@EnergyCircle) <a href="https://twitter.com/EnergyCircle/status/564224303969734656">February 8, 2015</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Great research by <a href="https://twitter.com/randfish">@randfish</a> and local search 'dominators.' <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> <a href="http://t.co/JvwtZuEqBk">pic.twitter.com/JvwtZuEqBk</a></p>— Dan Backowski (@DanBackowski) <a href="https://twitter.com/DanBackowski/status/564227423693074433">February 8, 2015</a></blockquote>
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Whew! Rand is still talking but I need to run. My carpal is worn out. May have more later.

Greg Gifford lit up the local skies with Tweets all day long!
Thanks Greg and everyone else for Tweeting event for those of us that could not make it.

 

[Linda Buquet]

re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Cool! 2 of my fav local search peeps found each other and are waving hi to me from LocalUp.

<blockquote class="twitter-tweet" lang="en"><p><a href="https://twitter.com/CatalystLocal">@CatalystLocal</a> Look who I found! <a href="https://twitter.com/ColanNielsen">@ColanNielsen</a> <a href="https://twitter.com/hashtag/localup?src=hash">#localup</a> <a href="http://t.co/SjUvAh46h0">pic.twitter.com/SjUvAh46h0</a></p>— Rachel Rossicone (@RachelRossicone) <a href="https://twitter.com/RachelRossicone/status/564272295938502656">February 8, 2015</a></blockquote>
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Hi Colan and Rachel! Thanks for saying hi!

 

[Linda Buquet]

Re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

I think a lot of you that weren't at the event were out playing this weekend and missed this.

And those that were there, were probably too busy listening to speakers to keep up with all the Tweets.

Thanks to Local University, Moz and all the speakers for an incredible event! Wish I could have been there!

Special thanks to Tweetmeister Greg Gifford who provided most of the great Tweets you'll find above.

I'd highly recommend going though some of the slide decks above.
A TON of gold nuggets were shared!

 

[armstead]

Re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Wow, a lot of great information here. Wish I could have gone to the event but thank you for posting all you did Linda!

 

[Rich Owings]

Re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Great stuff, Linda! Now what the heck did Jade say?!

 

[Linda Buquet]

Re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Great stuff, Linda! Now what the heck did Jade say?!

Their lips are sealed!

 

[Perrytheimp]

Re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

Does anyone else receive an error message when trying to download and view the pdf and Power Point presentations?

Thanks

 

[Rich Owings]

Re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

I downloaded the Rand Fishkin presentation without any trouble. Does anyone have a link to it, rather than just a PDF download?

 

[Linda Buquet]

Re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

If you search you can find some of them on Slideshare. I found a couple and posted but don't have time to go looking for all the rest.