Is A DBA enough to change a business name on GBP

[nicoco]

Hi All

I have a client (physical location) who wants to update his business name through a DBA so he can change his Google Business Name and rank higher on maps for his targeted keyword.
Will the DBA be enough to justify the change or should he change everything else along with it like his signage, utility bills, Government business registry etc.. And if he has to do all of these things wouldn't it make the DBA redundant?

Many thanks

 

[Colan Nielsen]

DBA should be fine. Check out a few more tips here -

 

[Professor M]

If it is suspended or needs to be re-verified, the DBA is not enough. Your client will need to change signage, marketing materials (website, business card, etc) and utility bills, the only thing you can leave untouched is the business license. As the name implies, "doing business as".

 

[nicoco]

DBA should be fine. Check out a few more tips here -

Thanks Colan

 

[nicoco]

If it is suspended or needs to be re-verified, the DBA is not enough. Your client will need to change signage, marketing materials (website, business card, etc) and utility bills, the only thing you can leave untouched is the business license. As the name implies, "doing business as".

Got you, thanks a lot Professor