Is it just me or did Google just removed the "Directions Request" section of the Insights report???

Directions Request" section of the Insights report has great information on customers locations requesting directions to a business: See image below.

 

[JeffClevelandTN]

Directions Request" section of the Insights report has great information on customers locations requesting directions to a business: See image below.

Please take a look at this recent BrightLocal email newsletter that does a great job summarizing the new GBP interface, there is a section specifically about the "Directions" info.

@Jenny_BrightLocal was one of the contributors to the article, she may have further info

In-SERP Business Profile Management Removes Insights, Causes Frustration

Google has now fully rolled out the New Merchant Experience (NMX) for Business Profile Managers, but what's changed and what does the community make of it?

www.brightlocal.com

 

[Gustavo]

Thanks for your reply @JeffClevelandTN , could you add the link to the newsletter you mentioned?

@Jenny_BrightLocal do you happen to have any info on this?

Thanks in advance.

 

[Jenny_BrightLocal]

Thank you for tagging me @JeffClevelandTN - happy to help here!

@Gustavo yes, we've found that the NMX only shows the number of direction requests over time, as opposed to the original list of directions requests.

In-SERP Business Profile Management Removes Insights, Causes Frustration

Google has now fully rolled out the New Merchant Experience (NMX) for Business Profile Managers, but what's changed and what does the community make of it?

www.brightlocal.com

 

[JeffClevelandTN]

Thanks for your reply @JeffClevelandTN , could you add the link to the newsletter you mentioned?

@Jenny_BrightLocal do you happen to have any info on this?

Thanks in advance.

Sorry about that! Looks like Jenny replied back with the link and I also edited my previous reply to include it.

 

[Gustavo]

Thank @Jenny_BrightLocal and @JeffClevelandTN for your help. In the article it is mentioned that it is possible to go back to the old interface by copying the dashboard URL. Do you know what the dashboard URL is? Please see image below.

 

[JeffClevelandTN]

Thank @Jenny_BrightLocal and @JeffClevelandTN for your help. In the article it is mentioned that it is possible to go back to the old interface by copying the dashboard URL. Do you know what the dashboard URL is? Please see image below.

Hi Gustavo! There may be some workarounds available to get to the old interface, but I think the above method has likewise been shutdown.

I did find one workaround that still works, but you shouldn't depend on it for long, Google will be closing all the workarounds very soon. You can use the new interface and get to the "Business Information" section, I got there by clicking on "Edit Info". You then need to find the website section, and if it gives you the option to create a new Google Website, go through all the pop-up windows and eventually it will give you the old interface. You don't have to publish the Google website. Afterwards, to get to the old interface again, you'll need to go back to the website section using the new interface, click on the Edit pencil, and it will say that you have a "website created with Google" and you can click "Manage".

Pretty much all the functionality is available in the new interface as the old interface. The big things that most people are missing are the stats, like: photo views, detailed customer driving directions, insights, and some other previously pretty helpful user interaction stats. Unfortunately, I wouldn't fight it, the new interface is here to stay so better to start getting familiar with it.

You may also want to check out all the info in this other forum post:

Manage Google Business Account - Google forcing businesses with multiple locations to manage on Search | Google Business Profile (GBP) & Google Maps

Hello all. I very very clearly remember multiple sources confirming that GBP users with multiple locations would NOT be forced to manage businesses on Search or Maps. I very specifically combed through all the information coming out around the shutdown of the GMB app to make sure, since this...

localsearchforum.com

Good luck!

 

[Gustavo]

Thank you, @JeffClevelandTN that was very helpfull, it worked.