Joined
Jan 5, 2020
Messages
45
Reaction score
17
I've always been a hawk for redirecting (legitimately) broken backlinks, but lately I can't in fact see any measurable impact. I've had a few large clients in 2020 where we restored hundreds of broken backlinks, many dozen well known media sites with 70+ DA according to ahrefs. Where do you all stand on this practice? I'm starting to think it doesn't matter one bit.

Maybe Rand is right. Links aren't that important anymore and broken links act like mentions.
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
757
Reaction score
542
I remember seeing a study a few years back that showed a diminishing effect the longer the backlink was broken. The point was to be sure to add redirects when you do a migration. If I recall correctly, implementing them after six months had little effect. I believe this was a Moz study.
 

BESeating

Member
Joined
Feb 19, 2021
Messages
3
Reaction score
5
Hi Greg,
I do believe you have a really good point there. At my current job my boss has asked me to repair some broken backlinks to an older website and it was similar to your experience. The websites had a high DR on Ahref, however it's been a month and a half after some of them were restored and I don't see any effect whatsoever. In my opinion it's significantly better to acquire new backlinks than rely on the old ones.
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

LocalU Nov2021

Most UpVoted Answers

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom