Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
After much speculation by media over the past couple weeks, Google officially announced the acquisition of Waze, a crowd sourced social mapping app.


Waze is a free mobile navigation application for iphone or android that allows drivers to build and use live maps, real-time traffic updates and turn-by-turn navigation.

Google reportedly dropped a cool billion or so on the deal.

Official Google announcement: Google Maps and Waze, outsmarting traffic together

Speculation about the reasons:

Four Reasons For Google To Buy Waze - Forbes

Here?s Why Google Wants to Buy Waze, a Red-Hot Map App, for $1 Billion |

Waze could drive better social tools at Google, experts say | PCWorld

Not sure this will have any direct impact on local. However if it makes more people use Google maps on their phone for directions, then likely there will be more local mobile searches as well. More than anything it just highlights Google's commitment to Google Maps.


Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
This acquisition may tie into local and mobile marketing to some degree according to Ad Age.

Why Google Wanted Waze: The Local Ad Market Is Going Mobile | Digital - Advertising Age

Someone down the block, or driving past the mall, may be more valuable to a brick-and-mortar retailer than someone else miles away on their couch.

Waze has made a similar proximity-based pitch to advertisers with the advertising program it rolled out last fall. Brands like Best Buy and Whole Foods have run promotions within the app that pop up while users are setting their routes alerting drivers to a nearby store and dangling a coupon to get them there. Drivers can then click the ad to navigate to that store, letting Waze report back to the advertiser how much foot traffic their ads drove and how many coupons were redeemed.

"The mapping game is won on data," said BIA/Kelsey senior analyst Michael Boland. "If you can tell based on someone seeing an ad whether they navigated to [an advertiser's] front door and show those conversion metrics, that's the holy grail of advertising,"


Aug 4, 2012
Reaction score
Interesting! I always have enjoyed using Waze as a neat little app. I never imagined that Google would buy it though.


Jun 13, 2013
Reaction score
I like Waze and they integration with Google helps if you forget the address of the business.

I expect it will be integrated with Google local somehow

Dave Cosper

Dec 7, 2012
Reaction score
I've been tinkering with the Waze Map Editor and it appears they do not support business edits. According to their Guidelines, restaurants and businesses are not to be mapped and are handled by 3rd party providers such as Google Maps, Foursquare, Yelp and YP.
Similar threads
Thread starter Title Forum Replies Date
Dan Foland Google Officially Announces 'Local Service Businesses' Improvements Service Area Businesses 6
James Watt New Official Google Help Forum Google My Business & Google Maps 6
djbaxter The (Final Official) End of Google Toolbar PageRank Organic SEO 3
Linda Buquet Finally: Official Google Statement on ALL the Google Local Changes after G+ Update Google My Business & Google Maps 19
Linda Buquet Google Official - Reviews Will Not Come Back on G+ Local Pages Google My Business & Google Maps 30
Linda Buquet Official Launch: Google Home Service Ads - Some Observations Paid Search and Local Service Ads 14
Dustybones DUPE: Google Map Maker Edits Officially Open In Six Countries Recycle Bin 1
Linda Buquet Local Meets Mobile: Official Google Hangout Today Mobile & Social 0
Dustybones Google's Location Aware Search is Now Live... Officially. Google My Business & Google Maps 6
Dustybones Official Google Mobile SEO Guides Mobile & Social 4
Linda Buquet Google My Business: Official Google HOA + GMB TV Commercials Start Sunday in AU Google My Business & Google Maps 2
Linda Buquet Google Local Carousel - OFFICIALLY Launched! Google My Business & Google Maps 36
Linda Buquet List of Official Google+ City Pages Google My Business & Google Maps 7
H 2 "Official" Names: Which one is MORE official? NAP, Categories, Dashboard Data 4
HurricaneK8 2 "Official" Names: Which one is MORE official? NAP, Categories, Dashboard Data 4
Lloyd Silver Messy Situation: NAP inconsistencies and a suboptimal forced official website Help & Support for Google Local 2
localbiznets G'day from Melbourne, AU ? World's Most Liveable City (official) Introduce Yourself - We're Friendly 2
Linda Buquet New Local Search Forum - OFFICIAL LAUNCH TODAY! Local Search 20
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 0
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 2
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 2
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 2
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 14
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom