Linda Buquet
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After much speculation by media over the past couple weeks, Google officially announced the acquisition of Waze, a crowd sourced social mapping app.
Waze is a free mobile navigation application for iphone or android that allows drivers to build and use live maps, real-time traffic updates and turn-by-turn navigation.
Google reportedly dropped a cool billion or so on the deal.
Official Google announcement: Google Maps and Waze, outsmarting traffic together
Speculation about the reasons:
Four Reasons For Google To Buy Waze - Forbes
Here?s Why Google Wants to Buy Waze, a Red-Hot Map App, for $1 Billion | TIME.com
Waze could drive better social tools at Google, experts say | PCWorld
Not sure this will have any direct impact on local. However if it makes more people use Google maps on their phone for directions, then likely there will be more local mobile searches as well. More than anything it just highlights Google's commitment to Google Maps.
Waze is a free mobile navigation application for iphone or android that allows drivers to build and use live maps, real-time traffic updates and turn-by-turn navigation.
Google reportedly dropped a cool billion or so on the deal.
Official Google announcement: Google Maps and Waze, outsmarting traffic together
Speculation about the reasons:
Four Reasons For Google To Buy Waze - Forbes
Here?s Why Google Wants to Buy Waze, a Red-Hot Map App, for $1 Billion | TIME.com
Waze could drive better social tools at Google, experts say | PCWorld
Not sure this will have any direct impact on local. However if it makes more people use Google maps on their phone for directions, then likely there will be more local mobile searches as well. More than anything it just highlights Google's commitment to Google Maps.