- Jul 18, 2012
RankRanger. RankRanger sent us some data via email and posted a summary on Twitter. RankRanger measures the US search results and Mordy Oberstein from RankRanger clarified this update is still rolling out and they want to run the numbers again next week. But here is the early numbers from them.
“The gambling niche was hit hard as were the health and finance niches (though the update was/is impactful across the board),” Mordy Oberstein from RankRanger said. According to their data, it seems that while many sites fluctuated up/down the search results pages tended not to move a massive number of positions.
SearchMetrics. Marcus Tober from SearchMetrics told us while he is still working on the data “my preliminary analysis is that parts of the core update from March were reverted.” He added that this was “not systematically. It seems though that Google changed some factors to brand/authority too much in March and this is what was reverted. Especially in the medical space like a webmd.com or verywellhealth.com that lost, gained back their visibility.”