Martinus33

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Hi,
of course it's not a diligent and really advisable way of rating the competition, but as a quick and dirty way: How useful is the appearance of the keyword in SERP-titles as an indicator for the strength of competition for this keyword?

For example, there is small niche keyword with only 500 queries per month. I thought it would be not too hard to rank on page 1 or 2 in SERPS (just with onpage optimization), but I don't succeed. Checking the SERPs I see almost every snippet within the first 10 pages (100 sites) having the keyword in the snippet.

On the other hand, G always displays a title with the KW in it, even if the KW is only once in plain text. So the occurance of the KW in SERP-titles is not significant at all?

What do you think?

Martinus33
 

Yan Gilbert

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I'm having trouble visualizing. Do you mind putting some screenshot examples (without necessarily giving away your keyword)?
 

Martinus33

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It's very simple. Let's take "shoe polish" as keyword.

As the attached image shows the blue title of every snippet (title tag of site or "self contructed" by G from text parts) contains "shoe polish".

shoe-polish.JPG
 

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