Keywords in Review Response

[klharris08]

Can anybody point me in the right direction for a point of view on whether it makes sense to include specific keywords in a review response?

 

[djbaxter]

Not specifically about replies to reviews but related:

Do keywords in Google My Business (GMB) reviews help ranking | Local Reviews

How important are keywords in reviews to a service area business like a plumber or electrician? Do you try to get the customers to mention certain things, like the service performed or the town that they live in? If so, how do you go about asking without breaking guidelines or seeming shady?

www.localsearchforum.com

How to Get Keywords in Your Reviews - Whitespark Local Insider | Whitespark

Reviews that mention specific keywords and services are believed to have a positive impact on your local rankings, and give you a competitive advantage. In this Whitespark Local Insider, Darren discusses how you can start getting in your online reviews.

whitespark.ca

 

[whitespark]

I have tested keywords in replies and didn't see any ranking benefit from it. That's just one test, though, and I did it 4 years ago. Your mileage may vary.

 

[klharris08]

Thanks Darren - I also haven't seen any benefit in ranking directly either but can't see the downside of including them if they make sense in the reply.

 

[whitespark]

Yeah, I don't see the downside either as long as the response reads naturally and doesn't look "seo optimized".