eshad

Member
Joined
Aug 27, 2019
Messages
30
Reaction score
8
Hi everyone,

I was just wondering whether anybody has seen a clear indication that acquiring links from local sources, rather than good quality general links, has an even more positive impact on local rankings?

So, would a link from say a DA10 local website take preference over a DA30 general website because it has a local element?
Or do Google just recognise the fact that it is a good link whether or not it is local.

Thanks

Edward
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
151
Reaction score
31
That's not something I've seen, but I'd like to see what others say, along with the evidence either way.
 

Amanda Putney

Member
Joined
Dec 19, 2018
Messages
14
Reaction score
6
Both are important but serve different purposes. I treat local links as a way to reinforce local relevance instead as a DA tactic.

Not sure about everyone else and looking forward to seeing how they treat them as well.
 

CarrieHill

Administrator
LocalU Faculty
Joined
Sep 13, 2018
Messages
113
Solutions
2
Reaction score
168
I think the consideration I give them differs based on what the client needs.
If most of their links are good ones, but on national/non-local sites - then a local link with DA-10 is much more valuable to me to help convey local relevance & prominence.

I NEVER look at DA with local linkbuilding - mostly just make sure it's not spammy, ranks well locally, and the opportunity shows my client's brand well. I don't really even care much if they're dofollow or nofollow.
 

WesMichy

Publicist at Sterling Sky
Administrator
Moderator
LocalU Faculty
Joined
Feb 4, 2019
Messages
15
Reaction score
21
I'm with Amanda is believing they serve different purposes and both should be desireable and considered wins.

I treat high-quality links from general sites as great boosts for overall DA and it's my opinion they help with organic search. These are the ones I'll place a client on in the 70+ DA range, although there are many sites below that threshold that still have great traffic and recognition. You'll often see many of the top-performing sites in a metro will have their digital PR game on point and have secured earned media links from a variety of outlets. These placements also help a ton with branding on the site, providing you with shareable assets for social media (instead of a generic/forced share for the sake of sharing), and provides nice authority in your space.

However, being featured on a local domain on let's say a list like "10 Best Burgers in Breckenridge, CO" can have a great influence on your local SEO, as Google's algo is smart enough to make those connections. We've seen examples where businesses are featured on relatively small but hyper-local sites and the content within those articles transfers over into Map rankings and gives them a boost.

In the same month for one client, I've secured DA25 links and DA90 links and both get the same attention, they just help with different things. That said, if it's earned media (not paid for placements), non-toxic, and provides value to the reader, it gets my vote of approval.

Happy to chat more if you have other questions or thoughts to bounce around.
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
151
Reaction score
31
Both are important but serve different purposes. I treat local links as a way to reinforce local relevance instead as a DA tactic.

Not sure about everyone else and looking forward to seeing how they treat them as well.

Do they serve a different purpose? If you are link building, you are doing it to increase rank in Google. And the OP mentioned about local links, so we can presume they want to rank locally.

For a linkbuilder, they serve the same purpose, increasing visibility in the SERPS.

You can dissect it more if you want, but in reality, that's the purpose.
 

Amanda Putney

Member
Joined
Dec 19, 2018
Messages
14
Reaction score
6
Do they serve a different purpose? If you are link building, you are doing it to increase rank in Google. And the OP mentioned about local links, so we can presume they want to rank locally.

For a linkbuilder, they serve the same purpose, increasing visibility in the SERPS.

You can dissect it more if you want, but in reality, that's the purpose.
I don't disagree however, local linkbuilding efforts aren't about improving DA which the OP was using to determine which would have more value. My response was to change that mindset and think about them, not as DA builders but local relevance builders. Yes, both will improve search visibility but for different reasons and it is valuable to understand those reasons.
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
151
Reaction score
31
I don't disagree however, local linkbuilding efforts aren't about improving DA which the OP was using to determine which would have more value. My response was to change that mindset and think about them, not as DA builders but local relevance builders. Yes, both will improve search visibility but for different reasons and it is valuable to understand those reasons.

I didn't read it that his goal was to improve DA for his site. He simply wanted to know if a local link with low DA was different than a non local link with higher DA. He didn't mention his goal was to improve DA, but he specifically said the goal was to improve rankings.
 

eshad

Member
Joined
Aug 27, 2019
Messages
30
Reaction score
8
Thanks for you comments everyone.

To clarify, like Tyson eluded to, the purpose of the link building for me is primarily to improve rankings, not the domain authority of my clients site. Sorry I didn't make that point particularly clear, and probably confused things a little throwing in DA of sites.

My point is, for a hyper local client I have, would links from sources like local newspaper as opposed to a national blogger, provide a more noticeable improvement in ranking?

Is Google smart enough yet to see this distinction between the two.

I couldn't agree more that both link sources are important, and serve a different purpose to a point.

Thanks again,

Edward
 
Similar threads
Thread starter Title Forum Replies Date
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
Marty Twelves Local links: are they really that much better? Local Search 1
Scott ClientClicks Local service ads - change link? Paid Search and Local Service Ads 2
B Link building anchor text for local rankings 2020 Organic SEO 1
L 2 year old website with no links, no content dominating local pack?? Google My Business & Google Maps 3
CJCJR Rise & Fall: Local Service Page via Paid Links Local Search 4
CraigJMount Crowdsource - Local Link Ideas (Media) Local Search 1
vivekrpatel Local Link Building with Content Local Search 25
Tim Colling "Dofollow" links for Local Search Experts' posts? Local Search Experts Forum 19
Oliver Keates Long Term Local Link Building Local Search 5
rosie.brightlocal BrightLocal Expert Local Business Link Building Survey Local Search 0
vivekrpatel What Local Experts Think About Higher Rankings and Local Link Outreach Local Search 0
V Same City local Links Local Search 3
R Website Link Removed From Local Packs for Eye Doctors... Google My Business & Google Maps 6
T Cross linking GMB with other local directories Google My Business & Google Maps 4
M Google+ Local Link Google My Business & Google Maps 1
Eric Rohrback Latest WBF - Local Links for Non Local Businesses Local Search 0
H Local SEO without Link building Local Search 5
JoshuaMackens What's More Relevant, Local Links or Industry Links? Google My Business & Google Maps 19
Linda Buquet NEW! Social Profile Links & Send to Phone on Google Local Knowledge Graph Google My Business & Google Maps 4
Linda Buquet New Sources for Easy Local Links, Citations & Cross Promotion Local Search 4
Garrett Sussman 7 Ways To Improve Local SEO Without Building Links Local Reviews 12
JustinB Discussion: Local Link Building and Citations LLB Guide Local Search 1
EnvisionTodd Local Link Outreach Tools Local Search 1
Linda Buquet The Local Link Building Mega Jackpot! From Mike Ramsey & WhiteSpark Local Search 5
Linda Buquet Stuck on the Link Building Piece of the Local Search Puzzle? Local Search 2
Linda Buquet Top 3 Local Search Necessities: Links, Citations & Maps, Oh my! Google Local 101 1
Linda Buquet Tried this for Local Links and Citations? Brilliant for the Right Type of Client Local Search 4
JoyHawkins Linking to a 3rd Party Directory on G+ Local is Against Guidelines Google My Business & Google Maps 6
Linda Buquet How to Create Local Buzz for Branding, Links and Customer Retention Local Search 0
Todd McCall Local Link Building: High Authority Chambers vs Low Authority Trade Groups? Local Search 4
Dustybones 11 Ideas for building links for Local Businesses Local Search 3
Linda Buquet Local Search: 9 Low Risk Link Building Strategies for Higher Rankings Local Search 0
Linda Buquet Numerous Complaints about GoDaddy's Locu Menu Links on Google Local Pages Google My Business & Google Maps 11
Linda Buquet Five (5) Under-Appreciated Sources for Local Link Building Success by LSEO Local Search 4
Linda Buquet Local Link Building Guide Local Search 4
Linda Buquet Local Link Building Tips and Tricks on #seochat Local Search 0
Linda Buquet New Option: Link Google My Business & AdWords for Streamlined Local Extensions Google My Business & Google Maps 0
Linda Buquet Out-of-the-Box Local Marketing - 4 Ways to Use Meetup for Links, Citations, Customers Local Search 0
iFuse Local SEO & Link Building Local Search 3
J Google+ Pages Links not shown in Local Search Results if language is not English? Local Search 8
Chris Ratchford Local results on iPhone- website link not clickable? Google My Business & Google Maps 1
R Some Local Results Have Links to Their G+ Local Listings, Others Not! Why? Recycle Bin 2
R Linking in the Google Local Listing Description Local Search 8
Linda Buquet Local Link Building - No Tricks, Just Treats! Local Search 6
Linda Buquet New - Directory Links in the Google Local SERPs Google My Business & Google Maps 7
Linda Buquet Local Search Citations & Links Via Event Marketing Local Search 8
M How to find bad links affecting your local ranking Local Search 4
Linda Buquet Major Update? Missing Links to Google+ Local Pages and New Review Windows Google My Business & Google Maps 24

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom