Tony Wang

Oct 13, 2014
Reaction score
I have a dental client been working with for a few months. Before I go into all the details I thought I'd ask a quick initial question:

Up until a few days ago, he was ranked #8-10 organic for "city" + "dentist" kw but was way down around 40-50 in maps. He changed addresses over 2 years ago, but the previous seo guy doesn't seem to have cleaned up that data. I've been slowly chipping away and have most of the major citations updated, but there are still a lot out there, mainly on lesser quality sites from what I could tell.

So the question is, would that address discrepancy alone be enough to keep him out of the pack? I can't see any other problems, but will give all the details if people think there's something else going on.


Tony Wang

Oct 13, 2014
Reaction score
Hi Colan, thanks for the response. Here are details on the business:

Stonebridge Dental
6633 Eldorado Pkwy, Ste 100
Mckinney, TX 75070
McKinney Dentist | Stonebridge Dental, McKinney TX, Invisalign

Old location
4150 Eldorado Pkwy, Ste 300
Mckinney, TX 75070

Google page:

Just dropped in organic to #22 as of this week, no idea why, so any suggestions there would be appreciated, too. We were #8-10 for "mckinney dentist" for the past 2-3 months and haven't changed much of anything. The rest of page one looks mostly unchanged.

Tony Wang

Oct 13, 2014
Reaction score
Any other suggestions on this? Does it look like a NAP issue is causing it? If so, any ideas on how long it'll take to improve?

As I mentioned, I've been cleaning it up on most of the main directories at least 2-3 months now, what's left is mostly smaller directory sites.
Aug 7, 2013
Reaction score
Hi Tony,

There are so many variables that come into play in a situation like this as you are dropping in maps and organic. As for citations, Continue to clean things up. I did find another phone number 972-562-1122 for the old location and Localeze is showing that. Do an audit for that old address and Phone to see what needs to get cleaned.

Also, Panda 4.2 did start rolling out on the day you said things dropped. Log into your G.A. for this account and go over to the Penguin Tool by Barracuda to see if anything stands out.

Is Google crawling you ok?
Did you drop for other keywords or just the one listed above?

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Great tips. Thanks Justin!

This may be a big issue.

1st off, you gave us the G+ L page for the old location but not the new one?

Can you give us a link to the new page? Carpal pain prevents me from being able to search, click and copy/paste.

Check MM: Google Map Maker

1) There is a dupe for Cynthia. One is at the old address.

2) I don't know if any of those practitioner listings are claimed OR minimized because I can't do the research to try to find them. But practitioner listings can def hurt practice ranking if not handled right.

If you can post all the direct links to those pages for me I'll take a look.

Tony Wang

Oct 13, 2014
Reaction score
Thanks for the input Justin. Yes, am still working on citation cleanup, but that old # 972-562-1122 is not widespread, mainly on lesser directories, just like the old address. I deleted the Localeze entry a while back and don't see it now, not sure where you're seeing it.

Was not aware of Panda 4.2, but don't see much drop in traffic, and this week the site seems to have bounced back to #10 organic.

Oh dear, I just checked again and see that Google is now showing the short stack for dentists :(

Linda, the G+ page I gave is for the current address. I deleted the old one months ago. The others are practitioner pages, which I've minimized (don't include the practice name, links to "about dentist" page on website, etc), I don't believe they're an issue, and I don't think there are any other dupes on Google.
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Ranking #1 in the Local 7 Pack - Even Though Panda or Penguin Penalty? Local Search 17
Linda Buquet Interesting Google+ Local Penalty? Dropped out of Pack, but Still High in Maps? Google My Business & Google Maps 4
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
Shelly "On the menu: [item]" visual label in local pack Help & Support for Google Local 3
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
B Ranking High Organically but Low in The Local Pack Local Search 4
C Ranking tool for the local pack Organic SEO 5
Gsmithmike Huge Spam On Attorney Local Pack Google My Business & Google Maps 10
L 2 year old website with no links, no content dominating local pack?? Google My Business & Google Maps 3
A Different local pack results on Android phone and iphone Local Search 9
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
TammyT Does city in business name increase local pack visibility Local Search 7
Nathan_NZ Local Pack and Google Maps Correlation Google My Business & Google Maps 1
Ellen Ranking in GMB and Local Pack - Not Traditional Organic Results Ranking Puzzles 4
annatindal GMB Recommendation for #1 Local Pack Attorney opening Firm with other Attorneys Google My Business & Google Maps 4
JSammon512 Better Data in Google Ads & Analytics for Local Pack Ads (Google Local Extensions) Help & Support for Google Local 1
M How can I dominate the local pack please? Local Search 15
D Local 3-pack Map Ads go to the highest bidder? Paid Search and Local Service Ads 6
nathangdavidson Click thru rates for Local Pack and Local Finder, by position, by device Organic SEO 6
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
Brodie Clark New Icon Appearing in the Map Pack & Local Finder: 'On the menu' Google News: Important Changes & Features 3
Tilak Website Good in Local Pack Ranking without Traffic Local Search 8
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
Nikos Frustrated with New Google Hotel Finder Local Pack Local Search 6
T Interesting study of Google clustering results in Local Packs Local Search 1
M Reviews in Local Pack Local Search 2
J Local Map Pack - Losing Leads Because of Opening Hours Local Search 3
J Local Map Pack - Expected CTR VS Spam Name Local Search 5
chrish Local 3 Pack listing in Google SERPS Local Search 3
BaggySEO Reporting on local keyphrases with the snack pack Local Search 5
Tim Colling Non-SAB in Local pack with NO driving directions Local Search 3
R Website Link Removed From Local Packs for Eye Doctors... Google My Business & Google Maps 6
B Client Service is not visible on Local 3 Pack. Local Search 3
Tim Colling SEM Post: Google Local 3-Pack Drops Organic Listing for Local Ad Local Search 0
Garrett Sussman Google Local Pack Filters Out Businesses With Less Than 4 Stars Local Reviews 2
C I'm ranking in local pack in different city other than current location Local Search 5
S Listing disappeared in local 3 pack for major keyword Google My Business & Google Maps 3
Robin A lot of movement in the 3-pack / Local Finder Google My Business & Google Maps 92
J In Local Pack for most keywords but NOT main keyword , any advice please Help & Support for Google Local 7
pbarnhart Massive compression in Local Map Pack results being observed 7/14 Local Search 8
RFKSolutions Google Maps Search Results different to local 3 pack? Google My Business & Google Maps 4
L Testing local pack rankings as if searched from another neighborhood of the city Local Search 6
Linda Buquet Don't Rank in the Google Local 3 Pack? Here are Some Hidden Reasons - Joy Hawkins Google My Business & Google Maps 5
Linda Buquet YAY Phone #s are Back in the Pack - Google Local Update you'll LIKE for a Change! Google My Business & Google Maps 17
V Any movement in the local now 3 pack Local Search 1
Linda Buquet Epic Overview of all the Local Stack - Snack Pack Changes Google My Business & Google Maps 4
Dustybones STUDY: 5 Things We See With The New Local Pack Local Search 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom