CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
84
Reaction score
81
Hey smart folk,

Has anyone else found local queries that take users directly to a Local Service Ads landing page?

If so, can you provide some examples?

Also, any reason why something like this would be happening?

unnamed.png
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,894
Solutions
13
Reaction score
1,468
@CraigJMount, if you search for a service-area business in San Diego, you'll see plenty of examples of that. (E.g. "San Diego plumber.")

What I find interesting is there's a directory-type functionality:

I'm embarrassed to admit that I'm not sure whether this is new. It's not often I click on LSAs, partly because they're not in many markets, and partly because I don't like to click on people's ads and run their bills (unless in the name of science :)).
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
84
Reaction score
81
@Phil Rozek — you are a gentleman and a scholar.

This is exactly what I was looking for. My next question, why is this happening?

Also, anyone reported on this? If not they should.

Doesn't this mean the sky is falling for local SEO? Shouldn't we all be panicking and running around our offices!?

My theory—Google is trying to improve the functionality of LSA ads and are artificially increasing the searches to these pages to do so. I'd like the counter argument though, the "this is the new future get used to it argument".
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,894
Solutions
13
Reaction score
1,468
@Phil Rozek — you are a gentleman and a scholar.

This is exactly what I was looking for. My next question, why is this happening?

Also, anyone reported on this? If not they should.

Doesn't this mean the sky is falling for local SEO? Shouldn't we all be panicking and running around our offices!?

My theory—Google is trying to improve the functionality of LSA ads and are artificially increasing the searches to these pages to do so. I'd like the counter argument though, the "this is the new future get used to it argument".

@CraigJMount, thanks. I'll confess to the "scholar" part.

Yeah, I don't think this is should be much cause for concern. For a host of reasons, one of which is that Google has been testing LSAs forever, on a limited scale. If LSAs worked really well (for Google and for advertisers and maybe for searchers), we'd see them everywhere by now. That is not the case.

I wheeled out San Diego as an example mainly because it's one of the first markets Google introduced LSAs in (and I have a client there), but we can't assume it's representative of Google's plans.
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
84
Reaction score
81
@Phil Rozek I definitely agree with you. It'd make little sense to bypass the local algorithm directly to an LSA page. I can't even imagine that'd be very profitable vis a vis Google Ads.

I just want to confirm though... these searches go directly to an LSA page? No interstitial page? Sorry for the redundancy I just wanted to confirm.
 

Tony Wang

Member
Joined
Oct 13, 2014
Messages
191
Reaction score
87
FYI, there's no ppc action on the LSA ads, you get charged per lead, defined as a phone call. So click away!

@CraigJMount I'm confused as to what exactly you are asking. In order to get to the LSA landing page for a particular business, you have to click on that business. The search query from Google.com does not take you to the LSA landing page, it only shows the LSA ads at the top of the SERP.

I think the image in your original post shows what happens when you click on the "More movers in Washington DC" under the LSA ads on the original search page, as Joy indicated in her image. Or you clicked one particular business, and then the "movers" link, as Phil described. Correct?
 
Similar threads
Thread starter Title Forum Replies Date
D Dynamic local city webpage to satisfy [search term] + "near me" queries Service Area Businesses 2
Lachlan_Wells Local Falcon - Strange Results for Non-English Queries Local Search 5
L Local search query showing Knowledge Graph instead of Local Listings box Google My Business & Google Maps 3
Dan Foland Google Starts Showing Local Results for Some Sex-Related Legal Queries (Again) Local Search 10
A A WP plugin query - local search Local Search 5
JoyHawkins Anyone Else Noticing Local Results Vanish for Sex-Related Legal Queries? Local Search 17
J Why Are There So Few Local Listings For This Query? Google My Business & Google Maps 15
AndySimpson Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries Local Search 13
Linda Buquet New Google LOCAL Patent - User Queries to Discover New Businesses Google My Business & Google Maps 1
J Re: Keyword vs Keyword+Location - how are you running local search queries ? Recycle Bin 4
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 1
W Local Search Ecosystem Diagram Local SEO Tools & Software 1
C Franchise hub site ranking higher then local franchise sites for the brand? Organic SEO 1
koji Local business with online nationwide services in a post-corona world Google Local 101 5
Barb Davids Phone number not local area code Moving or Name Changes 2
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
zach.todd What do you look for in a local website audit? Organic SEO 7
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Barb Davids Ad fraud with Local Service Ads? Paid Search and Local Service Ads 6
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom