Local Search Expert
- Jun 28, 2012
- Reaction score
It looks to me like reviews were on a lot of prolific local search expert's minds over the Holidays because several great posts about reviews hit today, so I wanted to share them in a mini roundup.
1st up Phil Rozek shares a comprehensive list of review sites
<a href="http://www.localvisibilitysystem.com/2016/01/04/announcing-the-definitive-list-of-local-review-sites/">Announcing the Definitive List of Local Review Sites | LocalVisibilitySystem.com</a>
To know that, you?ll need to know of all the sites where customers can (and should) review your business.
I?ve found 166 local review sites so far. Some you already know about ? and may even have reviews on ? but others are overlooked opportunities.
I?ve put together a handy spreadsheet for you.
Next up Mary Bowling at Moz
<a href="https://moz.com/blog/dont-just-manage-your-reputation-improve-it">Don't Just Manage Your Reputation?Improve it - Moz</a>
The practice of managing one?s online reputation has mainly consisted of getting more good reviews to help drown out the poor ones, owning the first page of the SERPs for brand name searches, and using the ability to respond to reviews on many sites as a method of damage control.
However, in 2015 and beyond, we need to think less about reacting appropriately to poor opinions and trying to reduce the visibility of bad online reviews. We need to concentrate on reputation development, instead.
And then we have Greg Gifford at Search Engine Land
<a href="http://searchengineland.com/forget-testimonials-page-2016-year-reviews-239395">Forget Your Testimonials Page, 2016 Is The Year Of Reviews</a>
We lost the 7-pack, and now the recent Google Plus update has removed all location information from business pages. Until Google rolls out another update to Local, your business listing is effectively your Knowledge Box and your listing on Google Maps.
Reviews have always been important, and while they?ve lost a bit of the strength they used to carry in the Local algorithm, they?re still incredibly important to potential customers. Reviews started showing in isolated popups back in 2013, but now that?s the only place you can see them.
I've been thinking about the part I bolded a lot over the Holidays.
Essentially your local listing is no longer a page - it's the Knowledge Graph.
Takes some getting used to.
But no matter how you cut it, reviews have been and will continue to be one of the most important parts of Local Search in 2016.
And speaking of reviews - one of the most important things you CAN do and CAN control with reviews is your response to them - which always needs to be very carefully thought out. While not from today, here is a great post from our sponsor Grade.us
<a href="http://blog.grade.us/how-not-to-respond-to-customer-reviews-8-donts-from-a-recent-case-study/">How NOT to Respond to Customer Reviews: 8 DON?Ts From a Recent Case Study | Voice of the Customer Blog | Grade.us</a>
Remember, every negative review is an opportunity to show how committed you are to satisfying your customers. What you say will live online indefinitely, so make it count! Don?t make the same mistake as our burger joint owner, who lost a loyal customer and drove away many other potential customers in the process.
Any comments on the posts above???
Have you seen any other great posts about customer reviews lately?
Please share below.