More threads by Linda Buquet

Linda Buquet

Local Search Expert
Jun 28, 2012
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I just watched a brilliant video from BIA/Kelsey Local Media Watch.

In the conference video below Rick Ducey breaks the local marketing challenge down by using a very compelling game theory - which shows older marketing games we used to play like BattleShip and Whack a Mole! :p

But then he goes on to say today's marketing needs to be more like a game of TWISTER, the goal is connections, connectivity and engagement with as many touch points as possible! (DYNAMITE VIDEO BELOW)

<a href="">Beyond Advertising, the New Local “Stack”</a>
Read the full post there and watch the really compelling and informative video below.

Game Theory and "Local"

<iframe width="640" height="360" src="//" frameborder="0" allowfullscreen></iframe>

Play button is hard to see but PRESS IT - worth a watch and it's a short video.​

What do you think???

I love the Twister analogy - don't you?

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="Are you still playing BattleShip and Whack a Mole? Today's Local Search marketing needs to be more like a game of TWISTER...">
<meta property="og:image" content="">

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