Linda Buquet

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Street Fight recently released <a href="http://streetfightmag.com/2015/06/11/what-500-local-merchants-want-its-all-in-our-latest-report/">The Local Merchant Report 2015</a>. It offers an inside look at 500+ local businesses to understand which platforms they trust most, how they manage spend, where they struggle in local digital marketing, and much more in this exclusive research report.

Next week they are offering a free webinar which dives into some of their findings.

<a href="http://streetfightmag.com/webinar-trends-in-local-digital-marketing-from-the-local-merchant-report-2015/">The Local Merchant Report 2015: Trends in Local Digital Marketing Webinar</a>

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Here are some key findings of the report and some of this will be covered in the webinar.

<ul><li><strong>Two-thirds</strong> of survey respondents use social media for lead generation and to build brand awareness</li>
<li>Majority of small businesses surveyed work with a single marketing provider</li>
<li>Only <strong>22%</strong> of small businesses currently use mobile marketing, of those nearly half allocate one quarter or more of ad budget</li>
<li><strong>47%</strong> of businesses said email marketing is the most effective form of media</li>
<li><strong>54%</strong> cite new customer acquisition as a primary objective of local marketing efforts</li></ul>

<strong>Exclusive Tips For Pitching Smarter</strong>

The Local Merchant Report 2015 offers service providers with a detailed guide to pitching local merchants, with an entire section devoted to what they want from vendors, when they want it, and how they want it.

<ul><li>Understand what motivates merchant spend</li>
<li>Help merchants see more clear value from digital campaign</li>
<li>Pitch to effectively address key concerns and overcome objections</li>
<li>Get the inside edge on what merchants want next</li></ul>


If you want to look at the big picture and get inside the minds of local merchants and businesses, this looks like a great webinar.


Check it out and let us know if you are planning to attend.
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