TonyIsSocial

Member
Joined
Jun 27, 2013
Messages
43
Reaction score
8
Hello Local SEO experts.

Is there penalties in local search like there is in organic?

I don't recall ever reading about it, and I've got this client that seems to be pretty well optimized in comparison to competitors (still room for improvement) but they're ranked in the 40-50 range for "roofing contractor in Milwaukee".

They were working with Local Splash who seems to have a pretty bad reputation on Yelp and other places.

Double A Roofing
doublearoofing.net
https://plus.google.com/102828221830172590908/about

Here's the BrightLocal Google+ Local Wizard report
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,766
Solutions
4
Reaction score
1,909
Penalties get applied to G+ Local pages and Google Places accounts. The big difference between Google Places and organic penalties is that Google doesn't notify a business owner if they have a Google Places penalty. Unless your account gets suspended in the old dashboard. Then there will be a big red warning message.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Tony,

Sorry I was offline with ISP tech and problems for a couple hours. Back now.

Colan is right.

There are however different types of penalties. Some could be on the Places side and then the one you linked to is more on organic. And I have not seen Google actually offer a penalty for that one.

Then additionally there are other problems on the Places side that can cause ranking drops like that, that aren't penalties per se.

I'll do a quick audit now and see if I can find anything out of whack.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Google does not seen to like that listing for some reason. Ranks low in Places and in pure organic. But I don't see any overt violations. Here are some observations:

After checking about 9 different things, I zoomed way out but still in their area and searched by name. http://goo.gl/maps/YKqe3

Their other 2 locations are on top but that Milwaukee listing is down below other listings that don't even match the name exactly.

Then check this: "Double A Roofing" "(414) 817-7663" "Rockford" -milwaukee
https://www.google.com/search?q="Do...ockford"+-milwaukee&filter=0&biw=1252&bih=524

Some citations show that location as Rockford, WI and there is no such animal.

So a couple ideas....

1) Google does not allow SABs to have multiple listings to cover their service area. So I wonder if she just won't rank all of them. (Rockford ranks well, don't have time to check the other.)

2) Should not have mixed NAP on any pages, ideally. Wonder if between the prominent 800#, the 3 phone #s, 2 addresses AND the fact that some citations have them in the non-existent city of Rockford, WI they just confused the heck out of her and she choked?

In my training I liken the local algo to a kindergartener playing a match game. And if you throw 3 puzzles on the floor (like 3 NAPs on a page) and throw in some pieces that don't fit at all like the 800 # and the bogus city, that kindergartener will have a hard time getting one puzzle right, much less sorting the mess to do all 3 puzzles.

Does that make sense?

However the one listing at least ranks A so maybe it's something else. I did a ton of analysis several different ways, but I'm out of research time for this one. Let's see if anyone else comes up with anything.
 

TonyIsSocial

Member
Joined
Jun 27, 2013
Messages
43
Reaction score
8
Very well understood and plenty of clarification on some ideas I wasn't sure of. Thank you, lots of actionable info here.

My first assumption was that Rockford was the first location and then expansion into Milwaukee, which was true.

With knowing that, my first recommendation was to have the Rockford and Milwaukee locations on separate pages. Now I see the potential benefit in clearing that up on all the site's pages.

I wonder if that'll have negative effects on 1st page phone call conversions though.
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Warning: New Google Guidelines Local SEOs Must Know - Could Cause Penalties Local Search 39
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 1
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0
C The value of a blog on a website for local SEO Local Search 58
N Local SEO for Franchisee Local Search 4
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
georgebizpro What are your favorite on-page local SEO tactics? Local Search 2
Monica Simpson Local SEO Professional ZOOM - July 17th Events 6
Andrew Shotland Local SEO Guide is Hiring a Sr Director of SEO Local SEO Job Board 0
Monica Simpson Last Local SEO Zoom Friday July 10 Events 0
Monica Simpson Local SEO Zoom - June 25th LSF News and Announcements 0
Monica Simpson Local SEO Zoom - June 19th Events 1
Monica Simpson Meet Local SEO professional via Zoom Local Search 1
Monica Simpson Local SEO Zoom Meetup Local Search 1
djbaxter Local SEO Experts You Need to Follow on Twitter Local Search 0
Monica Simpson Local SEO Zoom Meetup Events 1
JoyHawkins How Do You Do Local SEO Keyword Research? Local Content 15
Srinath Checkout my new Local SEO Audit Tool & Get your Local SEO Score Recycle Bin 0
Monica Simpson Local SEO Zoom Meeting Events 19
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
djbaxter Special Combination Upgrade: LocalU Forum Access + Expert’s Guide to Local SEO Admin Stuff 0
Zhanna Does Local SEO for small hotels return the investments? Google My Business & Google Maps 4
djbaxter Indexing issue: Not Local SEO but looking for personal recommendations Local SEO Job Board 7
Jefflam How do you define good Local SEO work on Maps ? Ranking Puzzles 7
Travis Van Slooten Best On Going Training for Local SEO Consultants? Consultant's Corner 4
Shelly Hiring a Full-Time Local SEO & PPC Specialist Local SEO Job Board 3
H Local SEO Prospecting tools for Digital Sales Reps Local Search 6
D Title Tags for local SEO Local Search 3
J Local SEO within Self-Storage Industry Contact Us Messages 1
BipperMedia GMB Insights & Local SEO Reports Recycle Bin 1
Vicky Trainor GMB Insights & Local SEO Reports Recycle Bin 1
IanJohnson GMB Insights & Local SEO Reports Google My Business & Google Maps 22
M Local seo tools and software Local SEO Tools & Software 11
L Seeking an Adviser / Consultant for Local SEO Recycle Bin 0
E Seeking an Adviser / Consultant for Local SEO Local SEO Job Board 4
wideangle SEO implications of call tracking numbers on a local directory site Citations 19
S My Local SEO - Step by Step Checklist Guide 2019 Recycle Bin 0
G Looking for a Local SEO geek to do some consulting/analyzing Local SEO Job Board 0
Monica Simpson Local SEO and Fiverr Citations 20
H Remote work available for Full Time Local SEO Local SEO Job Board 1
Srinath New Local SEO Audit From Garrett Smith & InboundMD Recycle Bin 0
Colan Nielsen New Local SEO Audit From Garrett Smith & InboundMD Local SEO Tools & Software 0
R Looking for Local SEO Services in India Contact Us Messages 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom