Goku770

Member
Joined
Dec 27, 2013
Messages
49
Reaction score
1
I have a question,

Is it important to have the location in your business name or domain name?
I have heard mixed things on this. I have also seen businesses that have location in their domain or business name and rank really well.
 

Blake Denman

LocalU Faculty
Joined
Nov 6, 2013
Messages
162
Reaction score
94
Short answer: It depends.

If the purpose of adding the location to the domain name for the sake of adding it for "SEO," then I wouldn't do it. If it's an established business and has been around for a while, then I wouldn't recommend it.

If the business is new, and doesn't have a presence, then I would consider doing this. Again, it really depends on the branding for the business. If you add a city name to the business name, does it make sense, rhyme, or have a jingle to it? If it doesn't fit, then it doesn't fit.

Hope that helps.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
I would not change name or domain just to please Google. Especially since she could change her mind tomorrow.

Plus, in general changing name can hurt more than help!

But yes, those that already have location in name or domain rank well if everything else is optimized well.

But it's not a silver bullet. For every biz in a large metro, ranking high, you'll find 10 others with city in name or domain that are not on page one at all.
 
Similar threads
Thread starter Title Forum Replies Date
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
Tim Kahlert Citations Business Name For Multiple Locations Citations 4
F Google displaying different names for my business locations Google Duplicates & Merges 18
fabaziou Google displaying different names for my business locations Google Duplicates & Merges 18
web50local Need Advice: Same Business Name, Different URLs and Locations Local Search 4
Gsmithmike Can i add location or service area with the business name with multiple locations? Local Search 2
A Are you allowed to have location in business name on Google+ local/business? Google My Business & Google Maps 4
Michael Charvet Domain Name for Associated Business at Same Location? Local Search 4
RobertCarnitas GMB Spam for 'Located In' business - Does it affect the GMB listing for the business that is located inside it? Spam on Google 3
dateinadash SAB location no longer appears next to my business Service Area Businesses 1
U Google showing location of Service Area Business Service Area Businesses 2
lincolnchan What to do when one business acquires another and moves into their location? Google My Business & Google Maps 5
jpayne7 Business Moved Before GMB Verification (Postcard is Being Sent to Old Location) Moving or Name Changes 7
Ross Barefoot Locations vs. Businesses on GMB Left Navbar Google My Business & Google Maps 4
H Practitioner Listings at Multiple Business Locations Multi-Location Issues 1
N My Business in Multiple Locations leaving me with 3 unanswered questions Multi-Location Issues 2
david.victor Hybrid Business: SAB w/Physical Location Service Area Businesses 6
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
Ben Walsh 2 location business onpage strategy, homepage vs service pages vs location pages Ask a LocalU Expert [PRIVATE] (LocalU) 5
M Business Suspended for Using Virtual Address, Moving to New Real Location Moving or Name Changes 4
brettmandoes "Invalid Business Location" NAP, Categories, Dashboard Data 1
Adam Humphreys GMB Multiple Business at Location Blocks Edits Moving or Name Changes 3
divotagency Service Area Business - Multiple locations Google My Business & Google Maps 4
EmilyW Multiple locations, one business = spam? Google My Business & Google Maps 3
B GMB Listing for a New Business in a Location of a Previous Business Google My Business & Google Maps 2
LizP Setting up GMB account for enterprise business (500+ locations) Multi-Location Issues 3
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
J "Google my Business - Appointments" for an account with many locations Google My Business & Google Maps 2
IanJohnson Multi-Location Businesses not showing Local results in SERPs Google My Business & Google Maps 1
abbiebeltran Business Licence Required to be Display on Location Page Local Search 1
EmilyW Multiple businesses, same location Google My Business & Google Maps 17
Rasmus Himmelstrup +80 locations gone from GMB business account? Multi-Location Issues 7
K Concierge Business Visits Many Locations Google My Business & Google Maps 5
K 2 businesses 1 location (5 different locations) Recycle Bin 0
K 2 businesses 1 location (5 different locations) Recycle Bin 0
Travis Van Slooten How Would You Handle "2 Locations" For a Service Business? Local Search 4
A Service Area Businesses & Multiple Locations Local Search 19
DigitalMarketer Business Description & Multiple Location GMB Multi-Location Issues 3
C Ranking for Two Business Locations in the US: East Coast & West Coast Local Search 3
C Question - Service Based Business & multiple locations Multi-Location Issues 4
NatalieS Using 'Located within' for multi-location businesses Multi-Location Issues 1
J 2 Locations | Site Structure | Local Business Google Local 101 12
Lanerizz Properly Closing a Location on GMB for Multi-Location Business Google My Business & Google Maps 2
M New, Small Business Located Inside Larger, Established Business: What Should I Have Done? Local Search 0
brettmandoes Automating Citations for Multi-Location Business Citations 13
Z Solved: Multi-Location Business, Google Maps only shows one location instead of two Multi-Location Issues 10
Beris Local Business Schema - Multiple Locations Local Search 6
Ted J. Merging Two Business Listings to One Location on Yelp - Moving Reviews Across Listings Local Search 8
P Multi-location business - How can I update my GMB opening times for All my locations in one go ? Multi-Location Issues 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom