Gio Greenard

Member
Joined
Oct 1, 2012
Messages
51
Reaction score
3
Hi all,

I have been re writing some title tags for one of our clients, as well as carrying out some competitor research.

Whilst I am fine with writing page titles and meta descriptions. I do however wonder if I am being spammy in Google's eyes as I have the location in most titles.

Whilst the product/service I mention is based in the city, looking at my excel sheet the page titles look kinda similar in format, as do the competitors. Am I over thinking?

To clarify I only use the city name once in conjunction with the state code where possible.I never reference any locations outside of my clients remit.

keyword, location, brand

keyword keyword, location and so on.....


Any feedback would be great.
 

Marie Ysais

Member
Joined
Sep 18, 2012
Messages
242
Reaction score
51
Re: Location in page Title

I am working on the exact same type of project and came here for a few more ideas...
I am setting it all up very similar to yours but what I would like to do is change it up a bit after the Brand. But interested in suggestions as it does look very repetitive to me and I am working on the content to be NOT repetitive at all. very hard to do!

Now.........anyone have some good ideas?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Re: Location in page Title

Whilst I am fine with writing page titles and meta descriptions. I do however wonder if I am being spammy in Google's eyes as I have the location in most titles.

Whilst the product/service I mention is based in the city, looking at my excel sheet the page titles look kinda similar in format, as do the competitors. Am I over thinking?

To clarify I only use the city name once in conjunction with the state code where possible.I never reference any locations outside of my clients remit.

keyword, location, brand

keyword keyword, location and so on.....

I don't think Google would view it as spammy to include city.

In fact I'd go so far as to say that if you are trying to rank for "City Keyword" if it's a term that's competitive at all, you likely won't rank well UNLESS you have "City Keyword" in title tag and on all the other important SEO places on the page.

However on the flip side, Google does not like you to have the exact same title tag on every page so you do need to ensure the title uniquely represents the content of each page.

Page 1 - "City Keyword One + blah blah blah"
Page 2 - "City Keyword Two + different blah blah blah"

You can also switch it up based on the KW research you do for each phase.

Some KWs may get more searches for "Keyword City" in reverse order.
Sometimes you can use "Keyword in City St"

Or add superlatives or descriptors like best XYZ, lowest prices on YYZ, again based on your KW research.

There are lots of ways to switch it up to make each title unique.
 

gregorysmith

Member
Joined
Jan 26, 2013
Messages
7
Reaction score
1
Re: Location in page Title

What you're doing should be just fine. I don't see anything spammy at all about that. Though something you should pay attention to when working with page titles is:

Title tags: One of the biggest myths in the SEO community is that Google measures title tags in character limits. This isn't true. Google measures title tags by pixels.
In order for you to make sure your title tags are SEO optimized correctly, you need to export your title tag data into an Excel doc. You then must change the font you’re using, to Arial. Make sure to use font size 12. This is exactly what Google uses.
Set the Excel column width to 520 pixels — that’s Google’s cut off limit. Anything more than the standard 520 pixels is going too be too long and anything under 350 pixels is going to be too short. Follow the directions I’ve provided you 100%
My Recommended guideline for perfectly optimized title tags:
Roughly 50 to 65 characters in length.
Use unique titles on every page.
Use the title tag keyword twice (once at the start, followed by separator, and then once again in a call to action).
If relevant, include a geo-qualifier (such as Kentucky or Morehead, Ky).

Hope this helps,
gregory smith
 
Last edited:

David Deering

Member
Joined
Nov 25, 2012
Messages
206
Reaction score
74
Re: Location in page Title

One thing to keep in mind about writing title and description tags is that while you want to try and optimize them for Google, you also need to make sure that they are appealing to humans. Because as you already know, these tags are going to be displayed in search results, and if they are just a bunch of keywords and terms jumbled together, they won't convince people to click on the link. So the key is to strike a balance between optimizing them for Google but making them appealing to people.
 
Joined
Jul 23, 2012
Messages
492
Reaction score
140
Re: Location in page Title

This is such a good topic. I've been writing title tags for about a decade now, and can tell you, this is how my own work has evolved over the years:

In the old days, my titles were much more keyword focused, sometimes to the point of looking almost like a list of kw phrases separated by commas. Something like this:

Handmade Candles, Scented Candles, Beeswax Candles | Bright Candle Shop


Ridiculous, right? But lots of title tags were written like that back in the day when Google's sophistication was far less than it is now. Remember filling meta keywords tags with all kinds of fun and seeing it work???

Anyhow, as Google has moved towards a human-centric approach to all page elements, the care one must put into crafting title tags has also developed, and I actually like this approach. So, today, if I'm writing a title tag for a local candle shop, no way would I write it like the above. I avoid repetition and focus strongly on writing something that makes a clear, positive impression on the SERP visitor.

Natural Beeswax Candles At Bright Candle Shop, San Diego, CA

That's just off the top of my head, but the difference is obvious.

I'm not above beating up Google for all of the dumb things they do, but when it comes to their increasing focus on naturalness vs. junk, I'm a fan.
 
Joined
Jul 18, 2012
Messages
477
Reaction score
96
Re: Location in page Title

I always treat the meta title and meta description like a PPC ad. To that end, I follow the same general guidelines I would when writing an ad. I make sure I use the keyword and city but I also try to make it really compelling to the reader. So my meta title and description might be something like this:

Looking For The Best Natural Beeswax Candles in San Diego, CA?
Our natural beeswax candles are hand-made and packaged right here in San Diego, CA. We have hundreds of scents to choose from and discounts on multiple purchases. Visit us today!

Travis Van Slooten
 

kellylarson

Member
Joined
Dec 10, 2012
Messages
10
Reaction score
2
Interesting. I wasn't sure what characters were allowable to include in a title. Question marks are okay? Cool. Thanks for the examples.
 

Gio Greenard

Member
Joined
Oct 1, 2012
Messages
51
Reaction score
3
Thanks everyone for all your input!

It sounds kinda crazy, but what works for me is always asking myself "Am I describing this page properly?" and does the subject matter (generally a service/product) warrant having the city included.

It works for me anyway :) although I get some strange looks when I'm talking to myself.

If it's a page detailing some general industry info I tend to omit any geo info, or at least tone it down (could be a mistake on my behalf).


One of my colleagues is obsessed with having the same city keyword throughout the titles over and over again.

keyword, city, brand
keyword city brand ect.....


I prefer to change it up and maybe reference another geo locator (such as the state) from time to time, or the titles look so similar, and read terribly IMO. Miriam I definitely subscribe to the way you write your titles, so much less robotic.

I've actually finished the project I was working on. The end result was quite a mixture of page titles referencing various geo locations. At times (very few) excluding any kind of geo locator.

I'll post an update in due course

Have a great day!!! Love this forum!!

P.S Apologies from any bad grammar, rushing around!!!!!
 

David Deering

Member
Joined
Nov 25, 2012
Messages
206
Reaction score
74
I like your approach, Gio. Personally, I think that titles and descriptions should be written with a balanced approach to help with rankings and appeal to people. And you're right, sometimes a city keyword is not necessary in the title tag if your target market is much broader. I do think that a person could cram all kinds of keywords into their tags, but what's the point if it looks strange and people don't click on the listing?
 
Similar threads
Thread starter Title Forum Replies Date
Durandl Which location should i use in the page title? Local Search 2
T Business w/3 Locations: What City(s) Do I Use in Home Page Title Tag? Multi-Location Issues 2
Travis Van Slooten Business w/3 Locations: What City(s) Do I Use in Home Page Title Tag? Multi-Location Issues 2
ladykal Is this bad practice? Multiple location landing pages but 1 office location Organic SEO 5
Ben Walsh 2 location business onpage strategy, homepage vs service pages vs location pages Ask a LocalU Expert [PRIVATE] (LocalU) 5
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
Jens Multiple local pages for the same location? Local Content 1
E Re-naming Facebook Location Pages for a Multi-Location Brand Citations 11
D Use a location page or use homepage? Local Search 2
L LocalBusiness Schema For 5 Different Location Pages Multi-Location Issues 3
L Three Locations...Landing page suggestions? Multi-Location Issues 1
abbiebeltran Business Licence Required to be Display on Location Page Local Search 1
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
M GMB link to homepage instead of building location pages to link to? Multi-Location Issues 8
SteinCoffee Vast difference in location page organic rank when I don't add the location Local Search 2
jared.ray Irrelevant Location Page in Organic Sitelinks Multi-Location Issues 1
Caroline Multi Location: Home Page Competing with Location Page Local Search 7
Gsmithmike Sub Domain or Sub Category for Location pages? Local Search 1
D GMB Page Suspended (Contractor w/ Physical Location) Google My Business & Google Maps 8
whiz Is local ranking just on-page, location, citations and reviews? Local Search 4
Michael Charvet Multiple Locations: Use Location Page or Home Page? Help & Support for Google Local 4
H A GMB test - URL to home page or to location page - results Local Search 10
Caroline Two Locations - Two location pages? Local Search 3
Travis Van Slooten Client Has Two Physical Locations - Should I Have a Location Landing Page for Each? Local Search 15
H anyone have experience with facebook multi-location business pages Local Search 2
J Removing an Erroneous "Located In:" designation on a G Page Google My Business & Google Maps 1
H Link back to Google+ or Google Maps or Search from individual location website pages? Local Search 1
dsteiner Proper Page Structure for Multi-Location Lawyers? Local Search 6
Colan Nielsen Examples Needed - Store Locator Pages Local Search 2
Robin Deep links to location landing pages? Citations 15
C Location Page & New Website Service Area Businesses 6
C Location Page & New Website Service Area Businesses 6
T Nav structure & breadcrumbs for location pages Multi-Location Issues 2
Tim Colling Nav structure & breadcrumbs for location pages Multi-Location Issues 2
H Am I doing location pages all wrong for multi location businesses? Multi-Location Issues 9
H Am I doing location pages all wrong for multi location businesses? Multi-Location Issues 9
Tony Wang Indexing corporate locator pages Local Search 9
joedillon68 Facebook Location Pages Mysteriously Created... Local Search 0
Tim Colling Multiple Locations, all listed on home page Local Search 3
Ajay Prasad JSON-LD schema code for different location page on site Local Search 5
L Multi-Location SEO: City Page Content the Easy Way (From a Local Content Writer) Local Content 11
Linda Buquet Multi-Location SEO: City Page Content the Easy Way (From a Local Content Writer) Local Content 11
Rich Owings Ways to add schema markup to individual location pages in WordPress Local Search 7
Mike Wilton Managing Multiple Locations in the Same City from a Keyword/On Page SEO Perspective Local Search 1
T Business w/Multiple Locations: Should G+ Listings Link To Home Page or Loc. Pages? Multi-Location Issues 13
Travis Van Slooten Business w/Multiple Locations: Should G+ Listings Link To Home Page or Loc. Pages? Multi-Location Issues 13
L Google Publishes Guidelines for Local Sites & Location Landing Pages Multi-Location Issues 4
Linda Buquet Google Publishes Guidelines for Local Sites & Location Landing Pages Multi-Location Issues 4
kevinjwiles Do Specific Location landing Pages make the difference? Local Search 10
D Blog vs Location Pages. Build Out Blog or Location Pages First? Local Search 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom