Map ranking discrepancies

[Timur]

Hi
Since April, I’ve noticed discrepancies in my Google Business Profile (GBP) rankings when comparing tools like Localo and GridMyBusiness to Google’s own anonymous preview tool. That raises the question: which source provides more accurate local ranking data — Google’s tool or third-party grid-based platforms?

 

[Colan Nielsen]

When I am unsure of the accuracy of a rank tool I tend to cross reference with a chrome ext like GS Location Changer and do manual searches.

 

[Stefan Somborac]

Another perspective on this, which I like a lot. Credit to @danaditomaso, I think. (I believe Dana said this during a webinar presentation years and years ago.)

Pick a ranking tool that you trust and stick with it. Don't try to reconcile differences between tools. There will be differences!

Dana probably said this specifically about analytics platforms but I think the idea still applies.

(Personally, I poke around using GS Location Changer, as @Colan Nielsen suggests!)