Zhanna

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Joined
Feb 4, 2020
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Hi SEO ninjas!

I am trying to estimate the monetary value of Local SEO services for the restaurant. The business has been heavily investing in social ads campaigns as well as smm. I can see in GSC, that lots of visitors find the business using the brand name.
GMB analytics says, that the percentage of discovery searches is 61%. But, if I export GSC queries and cut the brand name searches, the ratio of discovery searches turns to be just 10%.
The question is, what data I should rely on?
*there is no end-to-end analytics in place


Thank you!
Best regards,
Zhanna
 

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