regl8r

Member
Joined
Apr 2, 2014
Messages
23
Reaction score
0
Just curious on how each of you would approach a business with multiple locations targeting multiple services/keywords.

Multiple locations is easy just create page for each location and build links to those pages but what if you are trying to rank for multiple terms in that location. Do you...

a) Put all the content on the location page and try to rank that page for everything

abclaw.com/dallas-tx/

b) Limited content on location page and an inner page for each service/keyword

abclaw.com/dallas-tx/dui-attorney/
abclaw.com/dallas-tx/personal-injury-attorney/
abclaw.com/dallas-tx/divorce-attorney/
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
B will provide more organic traffic provided that the content on those pages needs to be different than the other locations.

Abclaw.com/dallas-tx/personal-injuy

Shouldn't be dupe content of

abclaw.com/houston-tx/personal-injuy

Or you will invoke panda penalties for duplicate content. Each page must be unique (at least 500 words) different than the Dallas personal injury page.

Greg Gifford from autorevo did an awesome slideshare for multi locations but I can't find it. Maybe another pro can help with the link.





Sent from my SM-G900V using Tapatalk
 

regl8r

Member
Joined
Apr 2, 2014
Messages
23
Reaction score
0
B will provide more organic traffic provided that the content on those pages needs to be different than the other locations.

Abclaw.com/dallas-tx/personal-injuy

Shouldn't be dupe content of

abclaw.com/houston-tx/personal-injuy

Or you will invoke panda penalties for duplicate content. Each page must be unique (at least 500 words) different than the Dallas personal injury page.

Greg Gifford from autorevo did an awesome slideshare for multi locations but I can't find it. Maybe another pro can help with the link.

Sent from my SM-G900V using Tapatalk


Is this theory or have you tested both ways? I have my thoughts but would like to see if anyone else has experience.
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
Again, I would recommend reaching out to Greg as he may have large sample. I can't offer the volume of data to validate anything that wouldn't come under fire. Love to hear your thoughts.

Sent from my SM-G900V using Tapatalk
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
I agree... option B seems better from both a content/user point of view. Each location should be unique in their own way, so you want to highlight that. Sure the services are the same, but the people in the office are different, the personality of the town is different, so you want to make it appeal & relate to each market. Greg Gifford wrote a great article on SEL a while back about this - Local Content Silos: The Secret To Local Search Success

Definitely check that out.
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
Thanks Eric for pulling that Gifford reference. Couldn't find it for the life of me.

Sent from my SM-G900V using Tapatalk
 

regl8r

Member
Joined
Apr 2, 2014
Messages
23
Reaction score
0
Again, I would recommend reaching out to Greg as he may have large sample. I can't offer the volume of data to validate anything that wouldn't come under fire. Love to hear your thoughts.

Sent from my SM-G900V using Tapatalk

Here are my thoughts. If you are creating citations and building other links it will likely be towards the /city-st/ and for that reason I like to use this page for my main keyword and then make a decision on whether or not to silo based on the competition and niche.

For the example I used (law in a major metro), you probably won't get on page 1 for any of your silo pages unless you have a very strong site. Even though your inner pages are not your main keyword, it is a main keyword for others making them tough to beat out along with your other directory sites. So while in theory you get more traffic by doing a silo, you really don't bc they end up not making it to page one of SERPS for many of those inner pages. So for a competitive niche/keywords I prefer to avoid the silo and make the /city-st/ page as juicy as possible; all my links and content go there. Instead of inner linking to a city specific page about another keyword, link to to a general page with more information on that secondary keyword.

Now if the competition is not as tough, using the /city-st/ page for main keyword but thinner content and silo the other keywords because it will be able to rank.

There is also something to be said about the page you connect to your Google Business listing. In my mind there is a definite correlation that organic rankings push your listing up closer to the 3 pack. If the page ranking organically is not the page linked to in the listing, does it have the same effect?
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Everyone has different ways of reaching the same goal - there's no one solution to anything. I tried the method of cramming as much info into the /city/ page as possible but it flopped many times for me. The reason being that it had A LOTof info, but in an effort to not bog it down too much with text each section was shortened.

On the flipside I created a /city/ page that referenced the sub topics and linked to deeper pages which went into more detail about those services. That approach got me to page 1 faster, and for a variety of terms because I could optimize each page differently (per Greg's approach).

I'd recommend trying both strategies and really measuring the results. You should optimize the /city/ page for the primary keyword in the market, then go after long tailed service/product related keywords with the inner pages. I found it a lot easier to replicate success with that method, but I guess it also depends on the vertical/city you're in so be prepared to test a few strategies - If one fails you should be ready to jump into the next.
 

regl8r

Member
Joined
Apr 2, 2014
Messages
23
Reaction score
0
Definitely different ways to skin a cat Eric. I have seen the same thing when aggressively targeting multiple keywords with one page, headings and tagging pics with secondary keywords, etc = poor rankings. Seems like when you give G information overload on what to rank it ranks nothing or at least is inconsistent (one page will rank and the other doesn't). Haven't seen too much content be detrimental as long as it is relevant and not stuffed. 500 words on each of the services it provides on that page is overkill, 3000 words on 1 page is not user friendly.
 
Similar threads
Thread starter Title Forum Replies Date
M Some questions with GMB and multiple locations Multi-Location Issues 1
A Multiple service based locations in different provinces with one physical address Multi-Location Issues 1
H Practitioner Listings at Multiple Business Locations Multi-Location Issues 1
N My Business in Multiple Locations leaving me with 3 unanswered questions Multi-Location Issues 2
ForwardMotion Multiple Practitioners at One Office Location Questions Google My Business & Google Maps 2
ladykal Is this bad practice? Multiple location landing pages but 1 office location Organic SEO 5
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
Michael S. Doran Multiple Locations Best Practices Local Search 3
Adam Humphreys GMB Multiple Business at Location Blocks Edits Moving or Name Changes 3
JillH Multiple Location Issue Local Search 3
divotagency Service Area Business - Multiple locations Google My Business & Google Maps 4
Jens Multiple local pages for the same location? Local Content 1
EmilyW Multiple locations, one business = spam? Google My Business & Google Maps 3
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
J Any tools or platforms that allow for editing and posting across multiple locations/branches? Google My Business & Google Maps 11
EmilyW Multiple businesses, same location Google My Business & Google Maps 17
J Multiple-Location SEO Questions Local Search 4
H Multiple locations > 1 address Google My Business & Google Maps 3
S Multiple locations vs spam Google My Business & Google Maps 1
A Service Area Businesses & Multiple Locations Local Search 19
D Multiple locations on GMB with the same Name and Phone Number NAP, Categories, Dashboard Data 5
DigitalMarketer Business Description & Multiple Location GMB Multi-Location Issues 3
C Question - Service Based Business & multiple locations Multi-Location Issues 4
mikepetersonwi Schema and multiple locations Multi-Location Issues 3
Durandl One Location multiple languages Google My Business & Google Maps 2
Tim Kahlert Citations Business Name For Multiple Locations Citations 4
nathangdavidson What tool do you use for tracking keywords in multiple locations? Organic SEO 8
N Changing from storefront to SAB for multiple locations Service Area Businesses 0
Beris Local Business Schema - Multiple Locations Local Search 6
Oliver Keates GMB Listings for multiple locations Multi-Location Issues 1
D Google My Business (GMB) Multiple Doctors & Locations for Same Clinic (with different brands) Google My Business & Google Maps 7
Digitaldar Multiple Locations - On Website, Facebook and GMB Local Search 0
Hammer Auto posting to multiple locations (using GMB post feature) Google My Business & Google Maps 7
Michael Charvet Multiple Locations: Use Location Page or Home Page? Help & Support for Google Local 4
L New prospect with multiple location duplicate fake GMB listings Google Duplicates & Merges 1
latin_sydney New prospect with multiple location duplicate fake GMB listings Google Duplicates & Merges 1
Colan Nielsen Better Business Bureau - Multiple Locations Citations 1
Bruce Bird Business in multiple locations with no fixed base Local Search 1
David Hunter Multiple listing using virtual locations and or offices are no longer there! Google My Business & Google Maps 4
E Siloing multiple locations (nationally) Local Search 1
M How to rank for multiple keywords (one location) Local Search 9
H Multiple businesses one location - a question, and a compendium Local Search 11
J How to Add Logo to Multiple Locations in GMB Help & Support for Google Local 5
C Let's talk listing strategy - multiple brands at a single location Local Search 7
danieljc Schema for multiple locations with primary location Local Search 6
J Local Business w/ Multiple Location & Only 1 Phone Number Google My Business & Google Maps 2
JoshuaMackens Multiple Locations Using Same Call Center Phone Google My Business & Google Maps 7
H Multi-locations and multiple keyword targets Local Search 3
J Local SEO for a College With Multiple Locations Multi-Location Issues 1
J Local SEO for a College With Multiple Locations Multi-Location Issues 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom