NAP for Business /w Multiple Locations

[expinch]

My wife has a realtor's license in two states on the Gulf Coast (Mississippi and Louisiana). The name of her website is LivingCoastal.com, and it covers both locations. However, her GBPs are named "Jane Doe - Realtor, South Mississippi" and "Jane Doe - Realtor, South Louisiana".

Before she got licensed in Louisiana, I purchased some local citations using the Mississippi address and business name "Living Coastal". Now I want to do the same thing for Louisiana, but could I run into a problem with citations that have the same Business Name and website, but different phone and address details?

 

[keyserholiday]

NAP is dead. It hasn't been in play since 2019. As long as you are using two different phone numbers, you will have no issues.

 

[JS Girard]

The worst that can happen (and yes it does happen from time to times) is google creating duplicates.

 

[expinch]

The worst that can happen (and yes it does happen from time to times) is google creating duplicates.

Creating duplicate what?

 

[JS Girard]

Creating duplicate what?

Sometimes google will crawl data from listings and create dupes if there are differences.

 

[expinch]

NAP is dead. It hasn't been in play since 2019. As long as you are using two different phone numbers, you will have no issues.

When you say NAP is dead, does that mean citations are dead? Or that citations still work, and work correctly if the same business has multiple phone numbers?

 

[keyserholiday]

When you say NAP is dead, does that mean citations are dead? Or that citations still work, and work correctly if the same business has multiple phone numbers?

Citations have power. The cores can help to trigger a Knowledge Panel (KP). Show your address on Yelp as it feeds Yahoo, Bing, and Apple Maps