I don't think Google's looking at the on-site content for 'near me' keywords...I would think it's based solely on the address/geographic location of the business.
But it's worth a shot to try and see!
<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">Of special interest to auto dealers at the <a href="https://twitter.com/hashtag/dd20?src=hash">#dd20</a> show. Study re "nearby" mobile searches for dealers: <a href="https://t.co/5ShmYUMDQn">https://t.co/5ShmYUMDQn</a></p>— Linda Buquet (@CatalystLocal) <a href="https://twitter.com/CatalystLocal/status/689494973259984897">January 19, 2016</a></blockquote>
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