Jan 4, 2013
Reaction score
"Researchers from the University of Sao Paolo have created an algorithm which they claim demonstrates 95% effectiveness in identifying fake reviews intended to damage the reputation of new companies, and which are likely to have been originated by the companies? competitors."

I rely on reviews daily when traveling and when discovering new things to do and visit around Austin.

I really hope Google, Yelp, Amazon, and all the other review sites are aggressive in their efforts to fight review spam.

Do you think this would work? More importantly, do you think Google and others will take a more aggressive approach in the future to maintain the integrity of reviews?

Google launched the Local Guides program and many of us see offers weekly to leave reviews. Yelp Elites have been in place for pushing a decade now.

Seems like the push for quantity is trumping the need for quality. What do you local search folks think?

Sent from my SM-G900V using Tapatalk

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Thanks for sharing that Cody. I've been wanting to get more review posts going here.

I don't follow UK news, but at bottom of the post you linked to is a link to this:
<a href="">UK Government authority warns companies about fake online product reviews | The Stack</a>

"The UK government’s Competition and Markets Authority has published a report advising companies which use online product reviews as a marketing tool – and sites which provide such reviews to consumers – that deceptive practices could fall foul of industry regulations and put offenders at risk of unlimited fines, or even imprisonment."

Hope eventually businesses get the message that fake reviews are not the way to go!

Margaret Ornsby

Local Search Expert
Jul 22, 2013
Reaction score
Someone has been posting about a number of UK companies in serious hot water for fake reviews. (thought it was Mike but am not seeing it in his blog or G+ channel so I might have the source wrong).
Going from memory, it does seem the UK has decided to crack down on a whole lot of fraudulent activities, online reviews being one of them. They're the only country I'm aware of aggressively going after these, even though most countries will have laws saying not to do it.
Will cheer on anyone who makes it easier to get rid of this activity, whether the smarts comes from Brazil or the moon. A problem crying out for a solution.
Similar threads
Thread starter Title Forum Replies Date
JoyHawkins Easily See Winners and Losers After an Algorithm Update Google Algorithm Discussions 3
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
djbaxter How spam reports are used at Google: Manual actions vs. algorithm updates Spam on Google 2
DorothyCarrico Trending Local Algorithm Update in April 2020? Recycle Bin 0
Norbert Z. Trending Local Algorithm Update in April 2020? Google Algorithm Discussions 77
Nikos Feb 9 Google Algorithm Update Google Algorithm Discussions 11
djbaxter Barry Schwartz: Summary of recent algorithm turmoil and bugs over the past month Google Algorithm Discussions 0
MarianoF Trending [November 5, 2019 Local Algorithm Update] Unexplained big drops in GMB rankings Google Algorithm Discussions 216
JoyHawkins Core Algorithm Update - September 24, 2019 Google Algorithm Discussions 9
Monica Simpson Yelp Algorithm Citations 4
R Testing the algorithm Google Algorithm Discussions 5
CraigJMount Yelp's Biggest Algorithm Update Citations 30
djbaxter An SEO Contest Exposes Weakness in Google’s Algorithm Organic SEO 15
Dan Foland Looking for thoughts/analysis/articles on the recent algorithm volatility Organic SEO 1
JoyHawkins Is Mobile-First Indexing Responsible for Recent Algorithm Updates? Google Algorithm Discussions 3
Colan Nielsen Algorithm Update - Sept 8 to 11 Google Algorithm Discussions 8
JoyHawkins The Medic Core Algorithm Update - August 1, 2018 Google Algorithm Discussions 47
JoyHawkins Google Updates their Mobile-Friendly Algorithm Mobile & Social 2
Marie Haynes Google's algorithms are rarely niche specific Organic SEO 1
JoyHawkins Huge Ranking Algorithm Change - Jan 10, 2016 Google My Business & Google Maps 38
Dustybones Google Hacked Spam Algorithmic Changes Rolling Out Organic SEO 6
Dustybones Google & MIT Algorithm Removes Reflections in Photos Break Room: Chat and Off Topic 7
Dustybones Effectively Building Content For Readers Not Algorithms Local Search 2
djbaxter Facebook?s Algorithm: Don?t Hate The Player, Change The Game Mobile & Social 1
Dustybones The Google Mobile Algorithm to be Bigger than Penguin or Panda Mobile & Social 21
Linda Buquet Google?s Neighborhood Algorithm - HyperLocal Search Google My Business & Google Maps 2
Dustybones Matt Cutts on How Google tests its Algorithm Google My Business & Google Maps 1
Dustybones Matt Cutts wisdom on how to figure out what Algorithm you have been hit with Local Search 0
Linda Buquet Evolution of the Local Algorithm - David Milhm - SEOmoz Local Search 2
A Need Help with Suspension Reinstatement Google My Business & Google Maps 0
Stef Kiley Help needed with a spammy competitor Google My Business & Google Maps 1
MKubot Help with Bing Clean Up Google Local 101 1
NevenaIvanova Need help with business detail update of a Chinese business Local Search 3
dateinadash This location has been suspended due to quality issues - going round in circles! Please help? Google My Business & Google Maps 1
brownaddesign Help with Bing Places - Accidently imported all our GMB listings Local Search 3
C Help me to restore my account please Contact Us Messages 1
C Help with service page optimization Organic SEO 20
B Google Beacons helping Local visability? Local Search 1
Caroline S 1 Service Area Business, 10 Listings, Several Redressals Reported, No Action From Google - Help! Help & Support for Google Local 7
N Looking for help to gain access to manage a GMB profile? Google My Business & Google Maps 4
djbaxter Tired eyes or dry eyes? Firefox has an extension to help Websites, Software, and Security 1
Greg Bernhardt Bulk verification help, locations in group, no Chain option Multi-Location Issues 1
Lanerizz Help For Pending Google My Business Listing Google My Business & Google Maps 4
J Gmb help please: 2 offices merged into 1 office Google My Business & Google Maps 3
Gerry.Foster Help With Automotive Departments displaying correctly Help & Support for Google Local 2
djbaxter Webinar Technical SEO Help Hour Oct. 28 Events 0
LocalSEODat Need help with a suspended GMB - Client had home address as place of biz, then suspended. Fixed to meet customers and got reply with no reason Service Area Businesses 6
Stef Kiley Help Hard suspension - 500+ reviews gone Help & Support for Google Local 4
MKubot Google Maps Embed on Landing Page - Helpful? Google Local 101 4
Hammer I need help with duplicate listings All Things Google My Business [PRIVATE] (LocalU) 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom