New data: Local Citations Trust Report

[rosie.brightlocal]

Hi everyone!

I thought I'd share our latest BrightLocal research, the Local Citations Trust Report - which surveys consumers to see how incorrect citations and online information impacts them.

Key findings include:

• 93% of consumers are frustrated by incorrect information in online directories
• 80% lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
• In the last year, 22% of consumers visited the wrong location for a business because the address was incorrect online
• Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory
• 68% of consumers would stop using a local business if they found incorrect information in online directories

Hope you find it interesting!

Rosie