Local Search Expert
- Jun 28, 2012
- Reaction score
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I have not started a "Why Ranks High" game for awhile, so thought it was high time!
So join me boys and girls - let's solve this puzzle!
It could offer a clue to an algo change or shine a light on what Google favors these days.
QUERY: Seattle Chiropractor
This is the main pack I watch and I've been watching it for 4+ years now.
A new chiro came out of nowhere. Friday it was F in the pack and as of this writing it's up to D. It's displaced some long standing very strong listings, so I wanted to dig in.
But with this damn RSI I just can't do much research, so I thought we'd make it a ranking game and figure it out as a group project.
The newcomer to the pack is Northwest Pain Relief Center at glacierchiro DOT com
And here are the things I've discovered so far that are puzzling and make me wonder how the heck this one is ranking at all.
1) Farthest from centroid. If you click to view this SERP, you'll see they are way far north. Yes in Seattle the centroid is north of town instead of downtown, but still, no one north of that A spot has been in the pack for a long time.
2) The site is more optimized Ballard the neighborhood than for Seattle.
3) Scrambled NAP? Possible sale or rebranding (Maybe even twice.) Okay, so we know that scrambled NAP usually hurts ranking. We know that rebranding or new ownership usually hurts ranking. Well, I didn't have time to get to the bottom of it, but this practice has some kind of major NAP issues. Check this:
Name on site: Glacier Chiropractic
Name on G+ L: Northwest Pain Relief Center
(Nap ideally should match on site and G+ L, right?)
Custom G+ URL is /Alignseattle, so yet a 3rd name
Logo and several images on G+L are for Align Integrative Health
But there are also images for Glacier Chiropractic
Yet name on listing is Northwest Pain Relief Center
Can you spell S C R A M B L E D NAP? You know they have a mess.
Ahhh, just discovered on their about us page on the site, Glacier grand opening May 2015. So this is a new practice, must have bought out Align but not sure why the Northwest name is on there. But still rebranding or new ownership would normally hurt ranking temporarily, not help.
OK, so now knowing that's the correct new name out of the 3, did a quick partial citation check Googling: "glacier chiropractic" "(206) 745-7899". ONLY 0 matches, so citations are not the reason they are ranking.
I checked Yelp because ranking high there can make a difference, as you see from the last ranking puzzle I did back in Feb. But Yelp does not seem to be a factor in this case.
Oddly review summary shows 20 reviews, but none show on the page?
I checked backlinks on Know 'Em and no bls for Seattle Chiro. But deeper bl check is needed.
I've seen indications that Google is looking at a wider range of factors that are not even necessarily online factors. I wonder if Glacier just got a lot of grand opening press or something?
So brilliant forum members, what say ye?
Why does this one rank in the pack?
PS: See previous Why Ranks High games here in the <a href="http://www.localsearchforum.com/ranking-puzzles/">Ranking Puzzles</a> section of the forum.
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