- Mar 20, 2014
I'm confused. These days perform any local search and you'll see Yelp and other directories taking over the first page and pushing down the local listings. I have a completely opposite gripe with Google, my thinking being, if I wanted to search in a directory I'd go there and do it. I'd prefer they show me what their algorithms detect to be the most relevant individual results instead, so I don't have to weed through those directories whose search algorithms aren't anywhere near as complex and accurate.
I can see if someone is searching for the plural of a term. Example "Plumbers in Victoria BC". I can see directories ranking well in this instance. But yeah, if people wanted to search through a directory, wouldn't they just go direct to that directory or at the least search for "Yelp Plumbers Victoria BC"?
These directories are mostly useless for the searcher anyways. They provide all of the same details a searcher can get off a companies website. And the reviews are a joke. Take a look at this news from Yelp on Search Engine Watch - Court Rules Yelp May Demand Money for Adding and Removing Reviews - SEW
When I search I want to see a companies website so I can learn more about them. In the process they might be able to answer my question by providing useful content. Business directories can't do that.