Reggie37

Member
Joined
Jun 24, 2015
Messages
13
Reaction score
2
Hey all, I figure I am just getting tunnel vision on this and am overlooking something. I have a client who built a new site and traffic is consistently down about 40% and Direct traffic traffic is up 200%. Also, the home page seems to be the biggest loser. Could there be a traffic issue? Any help is much appreciated.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Reaction score
339
We're going to need a little more information about the change. There are a million things that could have happened. Did you change the CMS, did you change URL structure, did you change page copy, did you change title tags, did you add SSL, did you forget to add tracking to certain pages, etc...etc... So many scenarios.

If you want to share the URL in the thread or PM we could take a quick look and give some feedback, but short of that I don't think we'll be much help without knowing details.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Reaction score
339
1. Did you change servers?

2. How many internal links were removed across the site? It looks like the main navigation went through quite an overhaul.

I tested the site a few times with dev tools and pingdom and it loads extremely slowly... i got >22 seconds on one test. When I disabled JS the site seemed to load much better for FireFox. I think checking whatever JS and CSS elements you have running and making sure they're not hurting the site is a good first step. The homepage takes forever to load, so it's not all that surprising that's taking a hit. Run the site through Screaming Frog and check for redirect chains as well. I think You have some CSS links on the page that are redirecting to a final version. Looks like it could be just a code error (missing a "/" or accidentally putting one in), so cleaning that up could help a little.

There's bound to be a few other things, but that's all I could really dig into in the short amount of time I had to look at it. Hopefully others jump in with suggestions too.
 

Conor Treacy

Member
Joined
Feb 25, 2014
Messages
196
Reaction score
106
I'm getting timeouts when trying to load the page with a scanner. It loads fast enough in my own browser however.

Do you have a robots.txt file? Maybe you're blocking scanners and Google from indexing the site that way?
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
This will sound harsh but it sounds like you botched the migration. I love all of Eric's points. I also think Joy is correct, visit GSC and you are going to see mass 404s. You are also going to see crawls have probably gone down due to speed issues, broken links, and error pages created during migration. What about canonical settings. Did they change? What about htaccess file and robot.txt? Did they change? Did you migrate all previous 301s? Changing up main menu structure is another item worth reviewing. How about other links from the main content of the home page to service pages. Where primary content links moved?
 

Reggie37

Member
Joined
Jun 24, 2015
Messages
13
Reaction score
2
Thanks for all the advice. We didn't build the new site or handle any of the transfer so there has been a bit of back and forth. GSC shows 10 404 errors (which were minor pages and I have redirected). I'll ask about the htacccess but we kept the same robots.txt. Primary and main nav links were added but the ones they had are still there. Crawls are up over any point in the last 90 days as well. I'll pass this along to the developer and see if we can't iron this out.

Is the fact that organic traffic is way down and direct is up almost 200% a point of any interest?
 
Last edited:

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Reaction score
339
Direct can be attributed to both external online marketing, but also offline marketing efforts. Direct is someone typing the URL into the browser, so that's all branding. Without knowing every little detail of the marketing mix, it's impossible to tell exactly what caused a rise in direct traffic.

Organic traffic drops are typically caused by website issues. Have you crawled the site with a tool like Screaming Frog or Xenu? GSC is garbage for almost everything except for the Search Analytics feature. If you really want to understand crawls, use the site's log files and analyze those.

Someone made changes to that site since I checked it last, because the last time I looked at it you didn't have a robots.txt. That timed out for me before, and is fine now. Someone also did work to help load time, because the homepage loaded in just over 3 seconds this time around.

Without knowing what else was done to the site (either onsite or off), it's really hard to tell what could be happening. The more details you give, the easier it will be for us to diagnose. Most of us are on time crunches, so anything you can provide will improve the feedback we give.
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
Sometimes I will see a dip immediately after a migration. Especially if changed the URL structure. Adding all the redirects to new links will sometimes cause a drop days after after followed by a recovery. Hopefully you see the recovery. If not, you missed something.
 

willieaames

Member
Joined
Jul 12, 2016
Messages
12
Reaction score
0
Check webmaster for exact organic searches, analytics cut down organic channel into direct ones.
 

Reggie37

Member
Joined
Jun 24, 2015
Messages
13
Reaction score
2
Hey all,

Thanks for your help. It turns out the developer incorrectly formatted the GA code and some other tracking. I was freaking out as EVERY other tool said organic traffic was actually up YoY and MoM.
 
Similar threads
Thread starter Title Forum Replies Date
JoyHawkins Massive Drops in Search Console for Sites Using UTM Codes in GMB Local Search 21
P Could i have some advice on a recent drop in rankings on a clients site Local Search 4
rmorgan Rafting Company wants drop sites along river to show up in maps, not main office Local Search 6
txsigma41 Site dropped 45 places in Google Maps overnight. What gives? Help & Support for Google Local 37
Marie Haynes Why did this site's local ranking drop? Help & Support for Google Local 21
S Site has higher DA and more backlinks than sites on 1st page and still not on 1st page Local Search 3
0 Primary Owner hospitalized and has a stroke. Need to add myself as a manager. Verifying via phone calls only grants me Site Manager access. Help & Support for Google Local 2
djbaxter Mozilla to remove Site Specific Browser (Site as app, PWA-like feature) Mobile & Social 0
D Should I Bother Updating NAP on Business Listings and 3rd Party Sites? Citations 7
ChristianRdz Redirecting a ranking page to another site Organic SEO 4
djbaxter Google Search Console: New and improved crawl stats for your site Organic SEO 0
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
A Best Method to Check sites All Scenarios? Websites, Software, and Security 1
djbaxter Speed Test for WordPress sites Websites, Software, and Security 1
D How to properly form site structure for power washing company that serves 10 towns? Local Search 3
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
JoshuaMackens Insurance Citation Sites Local Search 5
I How does URL Shortening sites like Umuly work? Websites, Software, and Security 0
sixthcitysarah What citation sites would you say are still important in 2020? Citations 10
Dana Franks Rankings crash after new site - is it the domain? Organic SEO 3
K Gaining Access to Listing as a Site Manager Local Search 7
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Conor Treacy GMB Listing for a "mainly" eCommerce site Google My Business & Google Maps 4
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
P Data aggregator sites - Who to use? Citations 3
Igor Disabling Website link to Google Business Site Local Search 1
S Site health impact on individual pages ranking? Local Search 2
djbaxter WordPress Sites Targeted in Large-Scale Attacks Websites, Software, and Security 0
G Reviews Markup showing in Serps for Every landing and store page for eccomerce site - Is this is a hack ? Local Reviews 0
Rich Owings Is this a way to get review star icons for your own site in SERPs? Local Reviews 5
djbaxter New features in Search Console to help you move your site Moving or Name Changes 0
Y Remove my name and address from your site. Contact Us Messages 1
M Easiest plugin to migrate [transfer] WP site? Websites, Software, and Security 2
K Request to Manage GMB Listing as Site Owner Google My Business & Google Maps 6
K Schema Markup for Betting/Gambling sites Recycle Bin 0
djbaxter Mythbusting: Linking out to authority (or other) sites does not help rankings Organic SEO 15
A WP - Schema Pro. Can it hurt my site? Organic SEO 7
MKubot What listing sites matter? NAP, Categories, Dashboard Data 4
djbaxter Page load speed: Comparison of 4 measurement sites Local SEO Tools & Software 5
ganapathy Splitting multiple websites from one umbrella site is, What are the pros and cons from SEO Point of view? Marketing 7
B How do you protect your GMB site from competitors or spammers edits? Google My Business & Google Maps 21
djbaxter Test your Contact Form 7 on WordPress sites! Recycle Bin 4
kathleen.rhodes Does anyone have experience with eClincher for posting to GMB (and social sites)? Local SEO Tools & Software 1
Rich Owings Are you seeing declining organic traffic for lodging sites? Local Search 7
T Old Marketing Company Switches Us To Site Managers Google My Business & Google Maps 2
djbaxter Accidental Site De-Index from Google and Long Road to Recovery: Moz Case Study Organic SEO 0
H No Follow on site -impact on GMB? Local Search 6
djbaxter Site Kit by Google WordPress plugin Websites, Software, and Security 11
djbaxter Fake Product Review Sites: New Type of Spam Exploit in Google Spam on Google 0
D Schema Markup for Betting/Gambling sites Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom