JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 18, 2012
Messages
4,023
Solutions
7
Reaction score
3,411
I have had multiple people reach out to me in the last 24 hours that received a penalty for reviews marked up on their site. The wording of the email is one I have never seen before. I'm looking for other examples so I can see what the patterns are. Here is the wording of the email:

Review policy violation: Review written by the site or person providing the service

Google has detected rich result structured data on your site that violates our structured data quality guidelines. In order to ensure quality search results for users, this structured data won't be eligible for rich results.

Details:
• Problem: Reviews must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews.


Is anyone else seeing these? Please PM me any sites if you have examples.

review penalty.png
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,280
Reaction score
703
Thanks, @JoyHawkins

We haven't seen any of those with our own clients here (but I would be surprised if we had done anything wrong on their sites).

We have had a few client's receive admonisments about "New Mobile Usability issues detected" over the past week or so. That seems to have been the GSC naughty note topic lately.

What is the nature of the "penalty" that has been administered for the folks who have reached out to you about this? Suspension of their GMB locations or something?
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
344
Reaction score
270
I haven't come across this yet either. I'll let You know if I do though!
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 18, 2012
Messages
4,023
Solutions
7
Reaction score
3,411
@Garrett Sussman no, it wasn't an employee's name. The business did use a single review across multiple pages and it was missing a date. I guess the implementation made Google think it wasn't legit. Even more reason for businesses to use a review source like Grade.us to automate it all for them.
 
Joined
Mar 15, 2016
Messages
474
Reaction score
252
That's really interesting though that the date missing in the markup could result in that type of penalty message from Google.

FWIW we haven't had any of our customers report penalties for review markup issues today, but if I hear anything, I'll definitely keep everyone in the loop here!
 

alexo

Member
Joined
Oct 15, 2016
Messages
7
Reaction score
0
hey there,

@JoyHawkins Can you confirm whether those people have reviews on their site from employees?
2 of my clients got such penalties from Google. I don't know about Joy's people, but none of my clients didn't have any reviews from employees.

That's really interesting though that the date missing in the markup could result in that type of penalty message from Google.

I don't think so, I tested 10-12 website that are live on SERP with stars and none of them using ""datePublished": "2018-05-04","

According to this page - only Embedded review have Date-published in it, all others don't have it.

Also as I understand the problem is with content provider and not with dates.

Problem: Reviews must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews.

What do you think?
 

alexo

Member
Joined
Oct 15, 2016
Messages
7
Reaction score
0
@JoyHawkins,
3 months later do you have any solution for you clients? Use Review/Rating Snippets or don't? What change/add in rating? may be add DatePublished or go with Critic Reviews ?

A critic review is a snippet from a longer review article that a single editor has created, curated, or compiled for a publisher.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,733
Solutions
4
Reaction score
1,868
@alexo Just a heads-up Joy is on vacation so she won't reply until she gets back.

Do you have the Experts Guide to Local SEO yet? We just updated it with exactly what we did to get out of a recent structured data penalty including exactly how we set-up the Schema and the visible reviews on the page.
 

alexo

Member
Joined
Oct 15, 2016
Messages
7
Reaction score
0
@Colan Nielsen,
So in order to get advice, how you get out of a recent structured data penalty - pay $1,499?
 
Last edited:

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,733
Solutions
4
Reaction score
1,868
What I am saying is that the guide goes into a ton of additional detail about this topic and is always being updated with real world experience like this recent recovery we got through.

The coles notes are:
- Make sure that the review that is marked-up in the Schema is also visible on the page
- Include the date published and review rating on the visible page as well
- IF you are marking up a 3rd party review you MUST link to the source whether you are using aggregate or individual mark-up
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,949
Reaction score
579
@Colan Nielsen,
So in order to get advice, how you get out of a recent structured data penalty - pay $1,499?

You asked where the link to the guide is. He was just telling you. And yes, the price is $1,499 for a major in depth PDF from probably the most highly regarded Local SEO in the industry, a Google Product Expert, etc. etc. with I'm sure contributions from others. Oh and it's also updated a monthly basis for just $30 a month.

The knowledge anyone would get from this is much more than $1,499.
 
Similar threads
Thread starter Title Forum Replies Date
NickB-Tampa Should all the phone numbers on the landing page to our GMB listing be included in the structured data? Google My Business & Google Maps 2
djbaxter Schema.org vs. Google's Structured Data Rich Results Organic SEO 0
Andrew Scherer Google's Structured Data Testing Tool axed... Bing's Alternative Local Search 1
djbaxter Google reminder: Structured Data Does Not Impact Ranking Organic SEO 0
C Any Evidence Structured Data Schema Makes A Difference? Local Search 3
djbaxter Google: Structured Data Isn't A Ranking Factor But Can Help Rankings Organic SEO 3
S Are Schema And Structured Data Markup Needed For Local SEO? Local Search 13
O Structured Data Markup Local Search 9
E Structured data for a company with 2 or more branches Local Search 6
E 2 Questions about structured data Local Search 4
mborgelt A Guide for Schema Markup and Structured Data Local Search 0
djbaxter Google: New Structured Data Testing Tool and Improved Documentation Local SEO Tools & Software 9
Linda Buquet Google Upgrades Rich Snippet Structured Data Testing Tool Local SEO Tools & Software 0
Jason_Parks1 How Should I Structure Suite Numbers with a New Office? Moving or Name Changes 1
D How to properly form site structure for power washing company that serves 10 towns? Local Search 3
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
P Is this hierarchy structure correct? Organic SEO 1
Gsmithmike SEO-Friendly URL Structure (Website Hierarchy) Organic SEO 4
J 2 Locations | Site Structure | Local Business Google Local 101 12
Gsmithmike Best URL Structure For Huge eCommerce Website Organic SEO 1
kieran.reid What deliverables for structuring a LocalSEO campaign? Consultant's Corner 2
S Site structure for network of locations Local Search 5
A How to structure Local service? Paid Search and Local Service Ads 3
JoyHawkins What URL Structure to Use for Local SEO Organic SEO 22
dsteiner Proper Page Structure for Multi-Location Lawyers? Local Search 6
J Questions about NAP and URL structure Local Search 3
1 Site Structure Question Local Search 11
S How to structure site content for a business with one physical address but other area Local Search 3
M Need Help with Local Url Structure Local Search 16
T Nav structure & breadcrumbs for location pages Multi-Location Issues 2
Tim Colling Nav structure & breadcrumbs for location pages Multi-Location Issues 2
Dustybones URL Structure Tips From Gary Illyes Local Search 6
carltonrsmith Has anyone ever worked out a cost-per-lead structure with a local client? Consultant's Corner 5
K Change of URL in Google My Business due to change of organic URL structure. Google My Business & Google Maps 12
Gsmithmike What is the best URL Structure practice? Local Search 3
Ben Walsh Dupe Onsite Service structure for maximum effect in local Recycle Bin 0
Amber Robinson New Google Maps URL Structure - Local Penalty Hack? Google My Business & Google Maps 1
Linda Buquet 3 Free Site Crawlers - Site Structure Matters for Local SEO Too! Organic SEO 3
P One Page Websites vs standard structure Website Local Search 13
B Compare/Contrast different GMB location's data? Google My Business & Google Maps 4
Zhanna Which tracker shows correct data? Massive drop down in rankings in one of the trackers Help & Support for Google Local 3
H GMB - Dashboard data analysis longer than a quarter NAP, Categories, Dashboard Data 2
Nicole Basham How early can you pull data on GMB Insights? Google My Business & Google Maps 1
john wieber Mobile Local SERPS Location Data in Result Local Search 5
K Insight Data Stops June 22nd? Google My Business & Google Maps 1
L GMB Insights Data not Updating Properly Google My Business & Google Maps 2
Nikki Stine GMB Insights Data missing for May 4 - 6? NAP, Categories, Dashboard Data 5
P Data aggregator sites - Who to use? Citations 3
Lachlan_Wells GMB Insights data not updating for two weeks Google My Business & Google Maps 1
djbaxter Avast antivirus caught spying on user data - and selling it Websites, Software, and Security 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom