The "Get started with a healthcare provider Business Profile" page in the Google Business Profile (GBP; formerly "GMB") is for "Healthcare providers like doctors, therapists, and other medical practitioners can use Business Profile to claim and manage info for their practices."

Google's just added the following new section: "Understand insurance providers sources"...

Understand insurance providers sources
The sources for insurance providers include, but aren't limited to, the following:
  • California Department of Health Care Services (DHCS)
  • New York State Department of Health (NYSDOH)
  • Centers for Medicare & Medicaid Services (CMS)
Important: The insurance provider lists are subject to change.

This provides detail about where Google's getting its information for insurance providers that it automatically has added to many Google Maps listings in the health care industry.

Google added a "Manage insurance info for your practice" to the Guidelines in May 2020.
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