Local Search Expert
- Jun 28, 2012
Many have written about the Home Service Ads test in San Francisco and we've talked about it here as well. But in case you missed it, they launched Friday, so it's out of Beta. Here's the official announcement:
<a href="http://googleandyourbusiness.blogspot.com/2015/08/introducing-adwords-express-home.html">Introducing AdWords Express home service ads for the San Francisco Bay Area</a>
I have a couple observations... 1st of all, when we discussed the 'other' new paid local ad unit, the "Businesses Nearby Ads" we noticed that ad 3 pack was above a regular local 3 pack of unpaid listings. BUT there was still a regular 3 pack on the page.
In the searches I did in the Frisco market, these 3 pack Home Service Ads are REPLACING the regular pack. There are no other local listings on the page, so your only choice is pay-to-play or try for pure organic.
Interestingly... Check the Adwords Express info page.:
<a href="http://www.google.com/adwords/express/home-service-ads/">Local Advertising | Google AdWords Express – Google</a>
Even though this page is all about the Home Services ads for handymen, house cleaners, locksmiths, and plumbers... Look at the page title. It's not "Home Service Ads" - it's "Local Advertising".
Paving the way for pay-to-play in other local markets that aren't home services and eventually all local markets I believe. (Pure wild speculation...)
What do you think???
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