I have been trying to get my client ranked in the 7 pack for "pest control las vegas" and are telling them about the importance of website content, reviews, location, etc., yet they point to others ranking without even completing places info. Here is one example "JS Pest control" ranking 4th without website or even a complete places listing? What's up? Also, what weight to location play anymore? I'm hearing centroid doesn't matter anymore? And that the mobile users location trump for mobile?
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