Organic vs Maps Rank

[jmshap]

I have been seeing an interest trend with a few of my clients and was wondering if anyone has experience anything similar. Over the past few weeks a I noticed a few clients rankings had significantly dropped in organic for specific cities. Something like plumber in town. We also rank track for some of these customers outside the town they are located in to include the surrounding towns they want to rank for. When we first began working with these clients after we build the city pages the ranking for those pages consistently increase until they ranked pretty high. Then, we noticed the significant drop the client started ranking in maps in those other towns. So, the question is, has anyone seen this pattern where a business won’t rank organically AND on maps but really one of the other?

Thanks

 

[JeffClevelandTN]

Hey @jmshap!
If you aren't already familiar with the Google update that was dubbed the "Vicinity Update", you may want to read these articles as it may explain some your the Local/Map Pack ranking issues:

Google Local Search Update On March 23rd 'Corrects' Vicinity Update

On March 22nd and 23rd I noticed the BrightLocal tracking tool spike up a bit, so I kept tabs on that we may have had a Google local search update. Well, Joy Hawkins posted in the Local Search Forums

www.seroundtable.com

Vicinity Update Correction - March 2022

I'm happy to say that we're seeing corrections to some of the overkill that the Vicinity Update had on businesses that have keyword-rich business names. We were seeing patterns before that businesses with keyword-rich business names were being filtered out if there were several businesses in a...

localsearchforum.com

In regards to the organic ranking changes, if you aren't already aware of the recent "Google Helpful Content Update", you may want to read this article and follow this post:

Google Helpful Content Update Is Now Rolling Out

The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation

www.seroundtable.com

How is the Useful Content Algorithm Update Impacting Local Businesses?

Google has officially released the Helpful Content Update. We are going to track and share observations about how it's impacting the local algorithm and local businesses here. Please share your observation below.

localsearchforum.com

The Google Helpful Content update may have occurred after you noticed your SERP drop, so this may not be applicable. The update hasn't finished rolling out and is expected to take another week or so before the rollout is complete. Even if not the current cause for your SERP drop, it potentially could impact your city pages in the near future.

Also, it may be helpful to know how you are tracking your rankings. Hope some of this is helpful!

 

[jmshap]

I am using WhiteSpark. Thank you very much for the reply.