Mar 15, 2016
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Pitching the Value of Online Reviews to Clients

Pitching an online review marketing strategy to small business owners seems like it should be an easy sell. Online reviews continue to grow in importance for local small business as consumers depend more on other people’s opinions than ever before. Yet a large portion of small businesses do not have any type of strategy in place for getting positive reviews. As more local SEO firms and marketing agencies add Online Review related services to their businesses, developing a compelling pitch of your online review marketing and management services is essential for bringing in new clients.

Across the board, using reviews to generate business is becoming more common.

I reached out to a few Local Search experts to get their advice when it comes to the Online Review Marketing and Management pitch.

Discussion: What's your number one selling point for Online Review Marketing and Management Services?


Linda Buquet

Local Search Expert
Jun 28, 2012
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I wanted to point out some of the great minds that responded with excellent wisdom in the post above. (3 of them are TCs or Featured Authors here.)

Phil Rozek – Local Visibility System
Dan Leibson and Andrew Shotland of Local SEO Guide
Marcus Miller – Bowler Hat

Great stuff!
Mar 15, 2016
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Thank you Linda! Yep, there are some great contributors on this forum who are always happy to help when you need assistance.

Thanks again Dan, Andrew, Phil, and Marcus!
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