Linda Buquet

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On February 12th we are joined by 4 expert panelists to discuss Powerful Content Creation Ideas for Local Businesses.

The InsideLocal expert webinar series returns with a focus on content, specifically for local or multi-location businesses. It’s no secret that content is important for local search – but how should local businesses leverage it for success?

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Expert Panelists

<a href="https://attendee.gotowebinar.com/register/6066023604761432834"><img src="http://www.brightlocal.com/wp-content/uploads/2015/02/4-speakers.png" alt="Powerful Content Creation Ideas for Local Businesses" height="647" width="150" align="right" hspace="10"></a>Don Campbell

Don is President of <a href="http://www.expand2web.com/">Expand2Web</a>, a company that offers tools & training to help small businesses succeed online. Founded in 2008, Expand2Web helps thousands of small businesses create websites & position themselves for top local search results. Prior to this, Don was a Technology Evangelist for Microsoft, and in his latest project, Don helps small business owners encourage online review at <a href="https://www.getfivestars.com/">GetFiveStars</a>. Follow Don on <a href="https://twitter.com/doncampbell">Twitter</a> & <a href="https://plus.google.com/+DonCampbell">G+</a>.

Greg Gifford

Greg is the Director of Search and Social at <a href="http://www.autorevo.com/">AutoRevo</a>, a software company which helps car dealers with websites and online marketing. Greg also provides freelance web design and SEO for local businesses. In addition to being a contributor to the Local Ranking Factors study, Greg is a member of the Board of Directors for the DFWSEM, which promotes SEM through best practices. Follow Greg on <a href="https://twitter.com/greggifford">Twitter</a> & <a href="https://plus.google.com/+GregGifford/posts">G+</a>.


Susan Hallam

Susan is a recognised leader in the field of Internet marketing and an expert speaker at industry conferences including SMX. Susan is a regular contributor to sites like Moz, the BBC, and other traditional press, and as well as being a contributor to the Local Ranking Factors study, Susan runs the successful digital marketing agency <a href="http://www.hallaminternet.com/">Hallam Internet</a> which was established in 1999. Follow Susan on <a href="https://twitter.com/susanhallam">Twitter</a> & <a href="https://plus.google.com/+SusanHallamDigitalMarketer">G+</a>.


David Oremland

David Oremland specializes in local search optimization for businesses, and is a frequent commenter in the local SEO world. Over the years he has been a valuable contributor to the Local Search Ranking Factors study & was previously the Web Marketing Manager for one of the most established bartending schools in the DC area. Follow Dave on <a href="https://twitter.com/localoptimizer">Twitter</a> & <a href="https://plus.google.com/111190898924390669688/posts">G+</a>.



WEBINAR VIDEO RECORDING

<iframe src="//player.vimeo.com/video/119569362?title=0&byline=0&portrait=0" width="640" height="360" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>


<hr>
Q&A LOG & CHAT LINKS

Here is the link to the Q&A and Chat Log which is way too long to post in this thread. In fact there were so many great questions and the post is so long, it kept making the forum time-out.

NOTE: This Q & A log is unique in that Myles asked the audience to weigh in with content ideas. Look for the word "ideas" at the beginning of the Q to see all the great content generation ideas that were shared!

In the Chat log you'll find TONS of great links I dropped during the event about all kinds of local content tips, techniques & topics.

PLEASE ASK Qs WE COULD NOT GET TO BELOW! Colan and I were typing as fast as we could, but there were so many Qs we could not get to them all.

IN CASE YOU MISSED IT - Before the webinar I also posted TONs of great links about content creation:

<a href="http://www.localsearchforum.com/local-search/28034-awesome-local-content-creation-all-best-resources.html">Awesome Local Content Creation - All The Best Resources</a>

<hr>

WEBINAR SLIDE DECK

<iframe src="//www.slideshare.net/slideshow/embed_code/44609494" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe>



By Popular Request - DON'S SLIDE DECK

<iframe src="//www.slideshare.net/slideshow/embed_code/44608702" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe>​


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THANKS TO OUR WONDERFUL PANEL OF SPEAKERS! Great insights!!!

And thanks for attending! What a great crowd and TONS of great Qs!

Colan and I were swamped in the QA. Please post Qs below if we did not get to yours.
(Or if long and complicated, post new topic in the relevant topic forum or the help forum.)​

<hr>
About InsideLocal Webinar Series: We've teamed up with BrightLocal to deliver an exciting series of local search focused webinars. The ‘InsideLocal’ webinar series explores the most important, most topical & most exciting areas of local search marketing.

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="All star line-up: Greg Gifford, Don Campbell, Susan Hallam & David Oremland">
<meta property="og:image" content="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/01/ContentPlus.png">
 

Linda Buquet

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Thanks for attending! What a great crowd and TONS of great Qs!

Colan and I were swamped in the QA. Please post Qs below if we did not get to yours.
(Or if long and complicated, post new topic in the relevant topic forum or the help forum.)


THANKS TO OUR WONDERFUL PANEL OF SPEAKERS! Great insights!!!


VIDEO, SLIDE DECK & WEBINAR QA COMING SOON!
Will be posted in the top post as I get them. So stay tuned and check back Friday if not sooner.​

NOTE: For this one we are also going to compile all the GREAT content generation ideas that came from our amazing attendees, so stay tuned!
 

Dave

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Linda:

Thanks for referencing it and of course admining/monitoring it. I participated and I learned a lot. In our cases we are the smb...and not the agency and then I and others act as the agencies.

We don't have the resources or marketing expertise from the agency side...but we have to be far more focused on the end result bottom line.

I learned a lot.

Dave
 

Linda Buquet

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Thanks for your contribution today too Dave. Great webinar!

I missed the whole thing while doing QA so can't watch the replay!
 
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During today's webinar, Don Campbell was talking about an idea I have thought about, but have not yet implemented. Recording a conversation with a business owner would be a great way to get quality content from a business owner. I think Don showed a questionaire that he uses. I wonder if Don would share that with us. Any ideas?
 

Linda Buquet

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Michael, let me see if it's in his slide deck by chance. If not, I'll email him.

Working on rough draft of the new post which has the QA, Chat log with all the links I dropped,
Don's deck and Myle's deck. Won't be posting it til tomorrow AM though.
Lots of editing to do to get it all ready.
 

Linda Buquet

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Just added the main slide deck and by popular request Don Campbell's slide deck as well.

PLUS cleaned up and added the IMMENSE Q&A LOG & all the resource links I dropped in chat.

NOTE: This Q & A log is unique in that Myles asked the audience to weigh in with content ideas. Look for the word "ideas" at the beginning of the Q to see all the great content generation ideas that were shared!

See it all in the top post and video coming soon!
 

Dave

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During today's webinar, Don Campbell was talking about an idea I have thought about, but have not yet implemented. Recording a conversation with a business owner would be a great way to get quality content from a business owner. I think Don showed a questionaire that he uses. I wonder if Don would share that with us. Any ideas?

Don's idea is great. We've used it internally to create our descriptions and we've used it for others. I know a content creator who simply had a business describe itself, and asked for descriptions of every aspect of the business that was outstanding, or competitively better, or wherein customers described why they purchased and bought from this business/ service. Questionnaires are great. Work on them. Improve them over time with insights.

It could be something as mundane as convenience. We are more convenient to every home and business in all of River City. The business could do the same thing as every competitor...but if they are the most convenient...blast it out.
 

Linda Buquet

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Just posted the video in the top post.

Can't wait to watch and listen. It was action packed with tons of great tips!
 
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It looks like Don's document is titled:
Customer Discovery Interview Questions

Any luck on getting a copy?

Thanks Linda!
 
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Hi Michael, I'd be glad to share it.

http://e2w.me/discovery

I created it as a Google Doc that should be open and allow you to read or copy it. Let me know if you have any trouble accessing it.
-Don

Thank you so much Don!

I had been thinking of using recordings to get content from business owners, but I haven't made it happen yet. I certainly will now.

Thank you Linda for emailing Don, it is much appreciated!
 

Linda Buquet

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Thanks Don, very generous of you to share. We really appreciate it!
 

Dave

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Thanks for the list, Don. We ask a lot of questions, but your list is comprehensive and thorough, and keeps you from forgetting important questions.

The middle points enable one to create content that is authentic and real about the business, a terrific point that was made by Susan in the seminar. For a local business I think that means a lot: you want to convey realness to local customers.

We are big fans of question 7; what distinguishes you from the competition. I like to focus on that. What are your selling points. How do customers respond to that and what do they say about it.
 

Linda Buquet

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IN CASE YOU MISSED IT - Before the webinar I also posted TONs of great links about content creation:

<a href="http://www.localsearchforum.com/local-search/28034-awesome-local-content-creation-all-best-resources.html">Awesome Local Content Creation - All The Best Resources</a>
 
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