Jen Currier

Member
Joined
Sep 18, 2018
Messages
34
Reaction score
29
Hoping for some insight to share with my team and also to better understand how an SAB can provide a mailing address on their website without affecting their Local SEO. Here is the situation… An SAB Client located in San Jose CA is being advised by an attorney to add their “physical address” to the company website. Currently the company website lists city & state only as location to match Google My Business and other pertinent local listings. The suggested options are:

  1. Use a Registered Agent Service and change the company address to Redding, CA
    1. I am not familiar with the impact of Registered Agent Service
    2. It’s my understanding this would not be a virtual address but a physical location rather unique to the company
    3. Even if it were a unique physical address, I am adamant that this will not only impact local rankings but SEO in general as content is geared towards the Silicon Valley
  2. Set up a Virtual Address within San Jose or surrounding area
    1. I know how much Google hates this and have strictly advised against it
    2. I am being told this may be the only option and am curious if it is possible to have such an address displayed only on the website as Mailing address and not displayed within Google My Business, Bing, Apple etc without impacting rankings
  3. Open a P.O. Box at a UPS-like store and list on Contact Page as mailing address
    1. Because I am not familiar with the Registered Agent Service and also because I do not want to see the service area change to Northern California from Silicon Valley overnight - I am pushing for a standard PO Box
    2. If this option were chosen, the PO Box would only be listed within the company website. It would not be used within GMB nor any other local listings. IS THIS OKAY? What impact if any would it have on “NAP Consistency”.
 

s_banks

Member
Joined
Jun 13, 2019
Messages
10
Reaction score
6
If it were my client, I'd use whatever the NAP that is verified with GMB. That's what I'd promote with citations, etc. I'd then get a PO Box or Virtual Address in the same city if possible, but only list it on a Contact Us page as a "mailing address" but I wouldn't put the business name or phone number near it.

I don't think a mailing address placed on one page in this way would affect Local SEO.
 

Cuoreimpavido

Member
Joined
Mar 27, 2019
Messages
3
Reaction score
1
@Jen Currier - If all your concern is just "being advised by an attorney to add their physical address to the company website", then you can mention the address in the "terms and conditions" or "contact us" page, it's not gonna make much difference, you don't have to place it on the home page / footer.

But as a follow up question to what @s_banks said, if you don't mind I would like to join OP and ask what would be the correct "address" to mention as NAP for a SAB business? is it just the city+state shown to the public, or the full address that Google keeps "privately" in their records?
 
Last edited:
Similar threads
Thread starter Title Forum Replies Date
O Apple Business Register Stuck in Pending Organic SEO 2
G Registering a DBA name as a Search Term Spam on Google 5
Lluc Apple Business Register Feedback And Recommendations Local Search 16
J I want to register in this forum Contact Us Messages 1
F Can't Register Contact Us Messages 1
Tim Colling Why register a domain name with your toll free number? Organic SEO 5
G How to register for local search forums Contact Us Messages 0
B Please register me for forum Contact Us Messages 2
T register? Contact Us Messages 1
J Re: Register my self on this forum Contact Us Messages 1
A Looking to register my account Contact Us Messages 1
G Removal of name from JP register Contact Us Messages 1
P Need to register Contact Us Messages 1
K Register Button Contact Us Messages 1
J Registering Issues Contact Us Messages 1
J Just registered an account Contact Us Messages 2
T Please manually register me Contact Us Messages 1
djbaxter Davis tried to register another account Mod Squad 0
Ray Litvak Keywords/Phrases in Registered Business Names & Trademark Infringement Consultant's Corner 1
J Got a brand domain but should I register a PMD to help rank ? Any advice please :-) Google My Business & Google Maps 4
D Hello. just registered. Recycle Bin 0
L Is Local SEO for newly registered businesses getting harder? Consultant's Corner 3
Linda Buquet Reminder: Advanced On-site Local SEO Webinar - Register today! Local Search 0
A Any downsides to registering your business on Google+ Local? Local Search 4
Nick 11 User-agent: * Crawl-Delay: 20 Robots.TXT File Organic SEO 1
jasonfox I own a Real Estate Brokerage with 40 agents. What do I tell my agents when they can not create a GMB? Google Duplicates & Merges 17
P GMB for Real Estate Agents Google My Business & Google Maps 7
R Repurposing Insurance Agent Listings for use with New Agents? Google My Business & Google Maps 4
R Naming Conventions for Insurance Company Agent Listings with Secondary Agency Names Google My Business & Google Maps 8
BenFisher What real estate agents and multi-agent offices need to know. Google My Business & Google Maps 18
J Re: Business Name for Citations - For Individual Practitioners/Agents? Recycle Bin 0
KeithS Business Name for Citations - For Individual Practitioners/Agents? Citations 1
Ben Walsh Home address or company? Realtor Agent Local Search 4
Lloyd Silver Any changes to best practices for real estate agents due to latest Google Local algo Google My Business & Google Maps 5
M Main Location listing + Agent listing + Same Address = DUPE? Google Duplicates & Merges 12
M Main Location listing + Agent listing + Same Address = DUPE? Google Duplicates & Merges 12
jsherloc State Farm Insurance Agents Clarifications Local Search 6
carltonrsmith Local SEO for captive insurance agent website Local Search 8
M Independent insurance agent dupes Google Duplicates & Merges 4
M Independent insurance agent dupes Google Duplicates & Merges 4
bluehabit Google Places for Real Estate Agents Who Use Brokers Office Local Search 5
Vijay Marathe Google Places listing for a real agent has the same address as that of his principal Local Search 8
C Working With Big Brand Insurance Agent Help & Support for Google Local 11
Linda Buquet Multiple Agents/Professionals @ Same Location - Google Places Best Practice Tips Local Search 15
D A client has 3 verified GMB's across 2 states,with service pages for each location. Should service pages have only their respective locations address? NAP, Categories, Dashboard Data 2
NexstarNickR Book Online option for Home Services All Things Google My Business [PRIVATE] (LocalU) 5
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
hajnasiewicz GMB repeatedly changing Health & Safety and Service Options Local Content 6
FriarTuck00 "Hours or Services May Differ" Google My Business & Google Maps 1
B Rebranding: same services, same team, same address, new name, new URL Moving or Name Changes 9

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom