May 16, 2016
I noticed on one of my keyword researches that a business ranking on the first page of locals in my area has as their title the same exact search term I was researching. I mean it's just the search term, for example "New York Uber Accident Lawyer." So, I go to this business's website and they state in their footer that their DBA name is registered and sure enough that name is listed as such on the county clerk website as a fictitious business name.

Is registering a DBA name in that way actually fair game? I was wondering if that is grounds for submitting a Business Redressal Form because I can't exactly Suggest an Edit to their name. Would Google even consider it a violation if its a registered DBA name? I just can't help assume this was done intentionally to manipulate rankings.

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